Community Empowerment through Education, Promotion of Food Product Innovations, and Strengthening of Marketing Strategies in RW 10 Manjahlegag Strategies in RW 10 Manjahlega

Authors

  • Sakina Yeti Kiptiyah Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Salwa Asyifa Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Salma Sabila Nur Shabrina Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Riani Mutiara Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Hilwa Lathiifatil Qalbi Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Dedeh . Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Cahyani Azizah Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Alya Raushani Ara Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Adinda Salma Safira Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Euis Evi Puspitasari Prodi Ilmu Komunikasi, Universitas Muhammadiyah Bandung
  • Khairiah . Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung
  • Tabina Aghny Kalila Program Studi Teknologi Pangan, Universitas Muhammadiyah Bandung

DOI:

https://doi.org/10.33061/r2smqs10

Keywords:

education; food products; community

Abstract

Diabetes is a health concern that requires increased public awareness regarding the utilization of local foods, including spices with potential health benefits. This community service activity aimed to provide education on the utilization of spices as potential food ingredients and to introduce food processing and product development opportunities with economic value. The activity was conducted in RW 10, Manjahlega Village, Rancasari District, Bandung City, using education, socialization, discussion, and product demonstration methods. The materials covered the utilization of spices as household medicinal plants, the use of stevia as an alternative sweetener, and strategies for food product branding and marketing. Demonstrations included the preparation of herbal spice beverages and jewawut-spice cookies. The results showed active community participation through discussions, questions regarding processing and business opportunities, and enthusiasm during the demonstrations and product tasting sessions. The activity also produced examples of spice-based food products that demonstrated potential for food diversification and household-scale business development. Overall, this community service activity can serve as an initial step in encouraging the utilization of spices as potential food ingredients while supporting community empowerment through the development of innovative local food products.

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Published

2026-09-27

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Articles

How to Cite

Community Empowerment through Education, Promotion of Food Product Innovations, and Strengthening of Marketing Strategies in RW 10 Manjahlegag Strategies in RW 10 Manjahlega. (2026). JAKADIMAS (Jurnal Karya Pengabdian Masyarakat), 4(1), 22-29. https://doi.org/10.33061/r2smqs10

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