PENGARUH KUALITAS PELAYANAN, HARGA, DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN (Survei pada Konsumen The Hidden Place By Jox’s Surakarta)
DOI:
https://doi.org/10.33061/jeku.v20i2.4319Keywords:
service quality, price, store atmosphere, consumer satisfaction.Abstract
The purpose of this study was to analyze the importance of the influence of service quality, price, and store atmosphere on consumer satisfaction at The Hidden Place by Jox's Surakarta. This type of research is a consumer survey, the type of data used is qualitative data and quantitative data. Data sources used are primary data and secondary data. The population in this study are all consumers at The Hidden Place by Jox's Surakarta whose numbers are not known with certainty. Samples amounted to 100 respondents with accidental sampling technique. Data collection techniques using observation, questionnaires, and literature studies. The instrument test uses a validity test and a reliability test. The classic assumption test uses tests: Multicollinearity, Autocorrelation, Heteroscedasticity, and Normality. Data analysis techniques: multiple linear regression analysis, t test, F test, and the coefficient of determination (R2 ). The result of this study indicate that the service quality significantly influence consumer satisfaction in The Hidden Place By Jox’s Surakarta, price significantly influence consumer satisfaction in The Hidden Place By Jox’s Surakarta, and store atmosphere significantly influence consumer satisfaction in The Hidden Place By Jox’s Surakarta. Three variables contributed 31 percent.References
Arikunto, Suharsimi. 2006. Metodologi Penelitian. Bumi Aksara. Yogyakarta.
Berman, Barry dan Evans, Joel R. 2014. “Retail Management”. 12 th. Edition. Pearson. Jakarta.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariative dengan Program IBM SPSS 19 edisi
kelima. Badan Peneliti Universitas Diponegoro. Semarang.
Irawan, Handi. 2008. Membelah Strategi Kepuasan Pelanggan. Cetakan pertama. Gramedia.
Jakarta.
Isnandari, Apriliani dan Sunarti. 2018. “Pengaruh Kualitas Produk, Store Atmosphere, dan
Harga terhadap Kepuasan Konsumen (Survei pada Java Dancer Coffe)”. Jurnal
Administrasi Bisnis. Vol 60 No. 3 Hlm. 104-111.
Kasali, Rhenald. 2010. Change. Gramedia Pustaka. Jakarta
Kotler, P., dan Keller, K.L. 2012. Manajemen Pemasaran. Dialih bahasakan oleh Bob Sabran,
Edisi 13. Erlangga, Jakarta
Kotler, Philip dan Amstrong, Gary. 2012, Dasar-Dasar Pemasaran, Jilid I, Alih Bahasa
Alexander Sindoro dan Benyamin Molan, Prenhalindo, Jakarta.
Kristanto, Jessica Ordelia. 2018. “Pengaruh Kualitas Layanan, Kualitas Produk, dan Harga
terhadap Kepuasan Pelanggan di Cafe One Eighteenth Coffee”. Jurnal Mahasiswa
Manajemen Bisnis. Vol 6 No.1 Hlm 1-11.
Lupiyoadi. R. 2013. Manajemen Pemasaran Jasa. Salemba Empat, Jakarta.
Sangadji, Ettamamang, dan Sopiah. 2013. Perilaku Konsumen. Andi. Yogyakarta.
Sugiyono, 2010, Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D.
Alfabeta, Bandung.
Sundari, Tri. 2017. “Pengaruh Kualitas Pelayanan, Harga dan Store Atmosphere terhadap
Kepuasan Konsumen di Banaran Chiken Crispy Kota Kediri Periode 2017-2018”.SimkiEconomic. Vol 1 No. 09. Hlm 1-14.
Utami, Sri, Sunarso dan Nugroho, Hari Christian. 2016. “Analisis Pengaruh Harga, Kualitas
Produk, dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Rumah Makan SFA
Steak & Resto di Klodran Karanganyar”. Jurnal Ekonomi dan Kewirausahaan. Vol 16
No. 3. Hlm 364-371.
Downloads
Published
Issue
Section
License
Copyright (c) 2020 Anugrah Nadia Sukma, Sumaryanto Sumaryanto, Sumaryanto Sumaryanto, Retno Susanti, Retno Susanti
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.
