DIGITAL CONTENTOF UMKM TAHU SAMBAL MBAK JIAH VIA TIK-TOK ON THE @INFOMAKANSOLO ACCOUNT TO INCREASE SALES POST COVID-19 PANDEMIC

Abstract

This research discusses the Marketing Strategy of the Tiktok Application as an online
promotional media at Tahu Sambal Mbak Jiah, where these stalls utilize each other or
use the Tiktok Application as their promotional media and sell food at very affordable
and unique prices. to get customers. Mbak Jiah's chili tofu offers a different concept and
is new to this city. This research aims to find out about: First, the marketing strategy in
using the Tiktok application as an online promotional media for Ms. Jiah's Tahu
Sambal. Second, marketing strategies in using the Tiktok application during the
pandemic. This research is field research using descriptive qualitative research
methods. Data collection techniques using observation, interviews and documentation.
The data validation technique uses source triangulation by collecting similar data and
information from various.
Keywords: TikTok application, marketing strategy, Mbak Jiah's Sambal Tofu