Use of Instagram as a Public Communication Medium at the Sragen District Communication and Information Service Office

Abstract

The development of technology in the field of communication and information led
to the existence of a media designed for the purpose of sharing posts in the form
of photos or videos with users. One of these media is Instagram, Instagram media
allows users to be given the freedom to upload any posts that come from users
which are then seen by their followers. The existence of Instagram also makes it
easier for organisations, agencies or companies to carry out the publik
communication process in order to maintain a good correlation with the
community and build an organisational image. Diskominfo Sragen Regency is one
of the organisations that uses Instagram social media in the communication
process to the publik. publik. The purpose of this study is to describe the use of
Instagram as a Publik Communication Media at the Communication and
Informatics Office of Sragen Regency. The method used in this research is
descriptive qualitative method. Data obtained through interviews with Sragen
Regency Diskominfo Staff, Instagram Managers and Instagram followers
@kominfo.sragen. In addition, data was also obtained by observation and
documentation. The use of Instagram as a public communication medium at the
Sragen District Communication and Information Center is informative,
structurally effective, but still less effective in operating Instagram. An evaluation
and improvement process is needed so that the public can continue to receive the
latest and complete information about Sragen Regency.
Keyword : Public Communication, Instagram, Diskominfo Sragen Regency