PENGARUH KUALITAS PELAYANAN KESEHATAN, BRAND IMAGE DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN DI PUSKESMAS BABADAN KABUPATEN PONOROGO

Authors

  • Retno Ambarwati Retno Program Studi S2 MAP Universitas Slamet Riyadi Surakarta
  • Aris Tri Haryanto Program Studi S2 MAP Universitas Slamet Riyadi Surakarta
  • Herning Suryo Sardjono Faculty of Social Political Science, Universitas Slamet Riyadi Surakarta

Abstract

The purpose of this research is to know the effect of health service quality, brand image and trust on patient satisfaction. This research is survey research and is classified as explanatory research. This research was conducted at the Babadan Community Health Centre, Ponorogo Regency. The research population was Babadan Health Centre patients with a sample of 100 people used accidental sampling technique. Data collection techniques used questionnaires, observation and literature study. The data analysis technique used multiple linear regression. The results of the research show that the quality of health services has a significant effect on patient satisfaction, where the better the quality of health services can increase patient satisfaction. Brand image has a significant effect on patient satisfaction, where the better the brand image can increase patient satisfaction. Trust has a significant effect on patient satisfaction, where better trust can increase patient satisfaction.

Downloads

Published

2024-08-24

How to Cite

Retno, R. A., Haryanto, A. T., & Suryo Sardjono, H. (2024). PENGARUH KUALITAS PELAYANAN KESEHATAN, BRAND IMAGE DAN KEPERCAYAAN TERHADAP KEPUASAN PASIEN DI PUSKESMAS BABADAN KABUPATEN PONOROGO. JI@P, 13(2). Retrieved from https://ejurnal.unisri.ac.id/index.php/MAP/article/view/10657

Issue

Vol. 13 No. 2 (2024): JI@P

Section

Artikel

License

Copyright (c) 2024 Retno Ambarwati Retno, Aris Tri Haryanto, Herning Suryo Sardjono

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.