PENGARUH MODAL KERJA TERHADAP PENDAPATAN DENGAN  LAMA USAHA SEBAGAI VARIABEL MODERASI  (Survei Pada Pedagang Pasar Klithikan Notoharjo Surakarta)

Setyaningsih Sri Utami; Edi - Wibowo

PENGARUH MODAL KERJA TERHADAP PENDAPATAN DENGAN LAMA USAHA SEBAGAI VARIABEL MODERASI (Survei Pada Pedagang Pasar Klithikan Notoharjo Surakarta)

Authors

Setyaningsih Sri Utami
Edi - Wibowo

Abstract

ABSTRACT

This study aims to analyze (1) the influence of working capital to traders revenue (2) the influence of long of business to traders revenue (3) the effect of working capital to traders revenue with long business as moderating variable. The population in this study are all traders in the Klithikan Notoharjo Market on Surakarta settle as many as 246 people consisting of 9 types of merchandise. Total sample of 70 traders taken by using Stratified Proportional Random Sampling. To test the hypothesis, the researcher uses the moderating regression analysis with standardized residual method. Results of this study indicate that (1) Working capital is positive and significant effect to traders revenue at Klithikan Notoharjo Market on Surakarta, thus supporting hypothesis 1; (2) Long of business is positive and significant effect to traders revenue at Klithikan Notoharjo Market on Surakarta, thus supporting hypothesis 2; (3) Long of business has not moderate the effect of product quality to consumer satisfaction, showed p value (0,088) > 0,05, which means long of business is not a moderating variable or the relationship between the long of business with traders revenue is direct influence.

Keywords: working capital, long of business, traders revenue

Downloads

PDF (Bahasa Indonesia)

PlumX Metrics

Published

2013-11-16

Issue

Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny

Section

Artikel

License

Authors who publish this journal agree to the following terms:

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.