The Role of Organizational Communication to Increase Employee Loyalty at Mcdonald's The Park Solo Baru

Abstract

The aim of this research is to find out the role of organizational communication in
an effort to increase employee loyalty at McDonalds' The Park Solo New.
Informer determination technique using purposive sampling. Data collection
using interview and documentation techniques. Triangulation is the triangulation
of sources and methods. Data analysis techniques use qualitative analysis. The
new Park Solo consists of upward communication, downward communication and
horizontal communication. Downward communication is a form of instruction and
also supervision of its employees, upwards communication is the form of
employee participation to the organization while horizontal communications is
the coordination in the execution of work at The Park Solo New. Organizational
communication plays a role in increasing employee loyalty.