Political Communication Strategy Of Eko Muji Suharto From The PDI Perjuangan In Winning The Sragen Parliamentary Seat In The 2019 Legislative Elections

Abstract

A political communication strategy is a communication plan and guide, so it must show the
operational method that functions as a direction to achieve the goal. Eko has run three times as a
member of the Sragen DPRD, namely in 2009, 2014 and 2019. However, in 2014 he failed, so
he evaluated his communication strategy and won again in 2019. This research aims to describe
how Eko Muji Suharto's political communication strategy from PDI Perjuangan in winning
the seat of Sragen DPRD member. The type of data used in this research is qualitative data. The
data sources used are primary data sources and secondary data. This research uses the interview
method conducted on Eko Muji Suharto, 2 Jatitengah Village communities, and 2 PDI
Perjuangan cadres. The data analysis techniques used are data collection, data reduction, data
presentation and verification carried out during the research. The results of the study are first
seen from the communicator aspect, he meets the requirements to be a good political
communicator as measured by his capacity, competence, personality, and education. Measured
from the aspect of the message, namely the political message conveyed contains the vision and
mission and is in accordance with what is the unrest and needs of the community. Measured
from the aspect of the recipient of Eko's political message is also targeted precisely at all people
who already have the right to vote. So that in the aspect of the effects arising from the
communication strategy carried out by Eko it worked well, namely in the form of support from
the audience.
Keywords: PDI Perjuangan, Winning seats, DPRD