THE INFLUENCE OF WORD OF MOUTH, FOOD QUALITY AND ATMOSPHERE STORE ON CONSUMER PURCHASE DECISIONS OF ANGKRINGAN DISIJINIAJA KARANGANYAR

THE INFLUENCE OF WORD OF MOUTH, FOOD QUALITY AND ATMOSPHERE STORE ON CONSUMER PURCHASE DECISIONS OF ANGKRINGAN DISINIAJA KARANGANYAR

Authors

  • alviana eka kimilawati Universitas Slamet Riyadi
  • Rahayu Triastity Program Studi Manajemen Fakultas Ekonomi Universitas Slamet Riyadi Surakarta
  • Sumaryanto Sumaryanto Program Studi Manajemen Fakultas Ekonomi Universitas Slamet Riyadi Surakarta

DOI:

https://doi.org/10.33061/jeku.v22i1.7584

Abstract

The purpose of this study was to analyze the significance of the influence of word of mouth, food quality and store atmosphere on consumer purchasing decisions at Angkringan siniaja Karanganyar. This research is a survey research. The research population of consumers Angkringan Disiniaja Karanganyar. The sample is 100 people with accidental sampling technique. Data collection techniques used questionnaires and literature study. The data analysis technique used multiple linear regression analysis. The results showed that word of mouth, food quality and store atmosphere had a significant effect on consumer purchasing decisions at Angkringan Diiniaja Karanganyar.

 

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Published

2022-07-04

Issue

Vol. 22 No. 1 (2022): Jurnal Ekonomi Dan Kewirausahaan: March

Section

Artikel

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Copyright (c) 2022 alviana eka kimilawati, Rahayu Triastity, Sumaryanto Sumaryanto

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