PENGARUH PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI KOTA BIMA

Authors

  • FARHAN FARHAN SEKOLAH TINGGI ILMU EKONOMI (STIE) BIMA
  • KARTIN APRIANTI SEKOLAH TINGGI ILMU EKONOMI BIMA

DOI:

https://doi.org/10.33061/jeku.v21i3.5708

Keywords:

consumer psychology, purchasing decisions, Asus laptops

Abstract

The purpose of this study was to determine whether there is a consumer's psychological influence on the purchasing decision of Asus laptops in Bima City. The population used in this study were all unknown consumers of Asus laptop users in Bima City. The sampling technique in this study used Quota Sampling, which is a sampling technique from a population that has certain characteristics to the desired amount. The sample in this study were 90 respondents. The sampling technique used incidental sampling. The results showed that consumer psychology had a positive and significant effect on purchasing decisions at Asus leptops in Bima City. Consumer psychology influenced the purchasing decision of Asus leptop in Bima City by 25.8%.

References

Dwiastutiningsih, Rini. 2013. Analisis Pengaruh Psikologis Konsumen Terhadap Keputusan Pembelian Smartphone Samsung Os Android (studi kasus pada mahasiswa Universitas Gunadarma Kalimalang. UG Jurnal Vol. 7 ( 11) .

Fredereca, B. Geofanny. & Chairy. 2010. Pengaruh Psikologis Konsumen Terhadap Keputusan Pembelian Kembali Smartphone Blackberry. Jurnal Manajemen Teori dan Terapan I vol 3.(2): 128-143

Fauzie dkk. 2016. Pengaruh Faktor Psikologis Konsumen Terhadap Keputusan Pembelian (Survei Pada Konsumen KFC Cabang Mall Olympic Garden Malang). Jurnal Administrasi Bisnis. Vol 40 (2)

Kotler, Philip and Gary Armstrong. 2012. Principle of Marketing. Edisi Keempat belas, Person Education, New Jersey

Ghozali, I. 2013. Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro.

Raharja, S, W. Dkk. 2015. Pengaruh psikologis konsumen terhadap keputusan pembelian produk (studi kasus PT. Winnertech Lintas Nusa). Jurnal manajemen. Vol 4(2).

Schiffman & Kanuk. 2012. Perilaku konsumen. ED. 7. Jakarta: Prentice Hall.

Simamora, Bilson. 2011, panduan riset perilaku konsumen. Jakarta: PT. Gramedia.

Downloads

PlumX Metrics

Published

2022-06-24

Issue

Vol. 21 No. 3 (2021): Jurnal Ekonomi Dan Kewirausahaan : September

Section

Artikel

License

Copyright (c) 2022 FARHAN FARHAN, KARTIN APRIANTI, KARTIN APRIANTI

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Authors who publish this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.