PENGARUH PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN ANGGOTA UNTUK MENABUNG (Survei pada Anggota KSPPS Bina Insan Mandiri Cabang Jeruksawit Karanganyar)

Abstract

This research aims to analyze the significance of the influence of products,
promotion and quality of service of the decision of the members to save money on
KSPPS Bina Insan Mandiri Branch Karanganyar and Jeruksawit analyze the dominant
variables its influence on the decisions of members to save money on KSPPS Bina Insan
Mandiri Branch Jeruksawit Karanganyar. This study used a survey method, the type of
data the data used was qualitative and quantitative data, the source data used the
primary data and secondary data. The population in this study are all members of the
KSPPS Bina Insan Mandiri Branch Karanganyar Jeruksawit a number of 1,284
members, with as many as 100 samples of respondents, with incidental use of sampling
techniques in sampling. Technique of data analysis used the test of validity, reliability
test, test the assumption of linear regression analysis, classic double, t test, F test and
coefficient of determination. The research results obtained the conclusion that there is a
significant influence on products, promotions and quality of service of the decision of the
saving. Variable product is the dominant variables affect the decisions of members to
save, this is because the KSPPS Bina Insan Mandiri Branch Karanganyar Jeruksawit
has a range of savings products.
Keywords: product, promotion, quality of service, the decision to save