PENGARUH HARGA, KUALITAS PRODUK, DAN MEREK TERHADAP MINAT BELI KONSUMEN

Authors

  • Puspita Arum Diastri, Rahayu Triastity & Sumaryanto

Abstract

The purpose of this study is to analyze the significance of the influence of price,
product quality, brand on consumer purchase intention. This type of research is a survey
on consumer Rainovel’s Distro in Surakarta. Sample as many as 100 people with
accidental sampling method. Data collection techniques used questionnaires,
observations and documentation. Data analysis used multiple linear regression. The
results showed that 1) Prices has a significant effect on consumer purchase intention 2)
Product quality has a significant effect on consumer purchase intention 3) Brand
significant effect on consumer purchase intention
Keywords: price, product quality, brand, purchase intention

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Published

2017-12-13

Issue

Vol. 17 No. 4 (2017): Jurnal Ekonomi dan Kewirausahaan : December

Section

Artikel

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