STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN MS GLOW CABANG KOTA KLATEN

Abstract

This study aims to analyze Ms Glow Beauty Product Marketing Communication Strategy in Klaten City and how this Strategy contributes to increasing the number of (Product, Price, Place, Promotion). The purpose of this research is to find  out the processand strategy of Ms Glow marketing communication in Klaten City. . The data collection technique used in this study is qualitative descriptive, data collected through observation, interviews, documentation in the form of photos with (4 consumers and 1 company owner) data analysis techniques are obtained data collected, reduction, presentation, the conclusions. The results showed that Ms Glow Marketing Communication Strategy in Klaten City branch was very effective and implemented P4 (Product, Price, Place, Promotion). Ms Glow product communication strategy is so that consumers know that safe and BPOM  certified product quality products are clinically tested. Marketing communication strategy for the price of this product is standard so that the price is affordable with 1 package at a price of Rp. 300.000., already get facial wash, toner, day cream, night cream. Places/ Location can already consult for free with a comfortable  room in Klaten City located near Klaten square strategies for promotion/ promotion into 2 namely offline and online (Shoppe, Tiktok, Instagram, Whatsaap) promotions get discounts, bonuse.