Vol. 2 No. 1 (2025): Development and Business Communication

Articles

• THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE

  tommy tommy prasetyawan, Maya Sekarwangi, Siswanta Siswanta

  1-13

  • PDF (Bahasa Indonesia)

• Marketing Communication Strategy In Efforts To Retain ConsumersHome Industry During a Pandemic and Rising Fuel Prices (Case Study on Tofu Entrepreneur Mr. Andreas in Baturetno Village)

  Muhammad Adhi Prasetyo Adhi, Nurnawati Hindra Hastuti, Estu Widiyowati

  14-25

  • PDF (Bahasa Indonesia)

• Opinion of the Pastor of the Indonesian Christian Church (GKI) in Surakarta about Childfree

  Rachelia, Buddy Riyanto, Haryo Kusumo Aji

  26-36

  • PDF (Bahasa Indonesia)

• Personal Branding of Comedian Ardit Erwandha Through Instagram @ARDITRWANDHA Social Media

  Sandi Setiawan, Herning Suryo, Haryo Aji

  37-52

  • PDF (Bahasa Indonesia)

• REPRESENTATION OF ISLAMOPHOBIA IN BOLLYWOOD MOVIE MY NAME IS KHAN (ROLAND BARTHES SEMIOTIC ANALYSIS)

  Riana Pamestia

  53-66

  • PDF (Bahasa Indonesia)