Vol. 2 No. 1 (2025): Development and Business Communication

Articles

• THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE

  tommy tommy prasetyawan, Universitas Slamet Riyadi, Indonesia

  Maya Sekarwangi, Universitas Slamet Riyadi, Indonesia

  Siswanta Siswanta, Universitas Slamet Riyadi, Indonesia

  1-13

  • PDF (Indonesian)

  Abstract views: 58 , PDF (Indonesian) downloads: 98

• Marketing Communication Strategy In Efforts To Retain ConsumersHome Industry During a Pandemic and Rising Fuel Prices (Case Study on Tofu Entrepreneur Mr. Andreas in Baturetno Village)

  Muhammad Adhi Prasetyo Adhi, Universitas Slamet Riyadi Surakarta, Indonesia

  Nurnawati Hindra Hastuti, Universitas Slamet Riyadi, Indonesia

  Estu Widiyowati, Universitas Slamet Riyadi, Indonesia

  14-25

  • PDF (Indonesian)

  Abstract views: 53 , PDF (Indonesian) downloads: 18

• Opinion of the Pastor of the Indonesian Christian Church (GKI) in Surakarta about Childfree

  Rachelia, Universitas Slamet Riyadi, Indonesia

  Buddy Riyanto, Universitas Slamet Riyadi, Indonesia

  Haryo Kusumo Aji, Universitas Slamet Riyadi, Indonesia

  26-36

  • PDF (Indonesian)

  Abstract views: 47 , PDF (Indonesian) downloads: 56

• Personal Branding of Comedian Ardit Erwandha Through Instagram @ARDITRWANDHA Social Media

  Sandi Setiawan, Universitas Slamet Riyadi Surakarta, Indonesia

  Herning Suryo, Universitas Slamet Riyadi, Indonesia

  Haryo Aji, Universitas Slamet Riyadi, Indonesia

  37-52

  • PDF (Indonesian)

  Abstract views: 52 , PDF (Indonesian) downloads: 36

• REPRESENTATION OF ISLAMOPHOBIA IN BOLLYWOOD MOVIE MY NAME IS KHAN (ROLAND BARTHES SEMIOTIC ANALYSIS)

  Riana Pamestia, Universitas Slamet Riyadi Surakarta, Indonesia

  53-66

  • PDF (Indonesian)

  Abstract views: 86 , PDF (Indonesian) downloads: 84