PENGARUH HARGA, KUALITAS DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN JENANG TEGUH RAHARDJO DI KABUPATEN PONOROGO. (Studi Pada Industri Jenang Teguh Rahardjo)

Authors

  • deny kurniawan

Keywords:

price, quality, packaging design and purchasing decisions

Abstract

This study aims to determine the effect of price, quality and packaging design on Teguh Raharjo jenang purchasing decisions in Ponorogo district. The population in this study were all buyers in Teguh Raharjo in Ponorogo district in February March 2020 as many as 150 respondents. In this study, the sample technique used was purposive sampling, namely sampling in accordance with what the researcher wanted, The number of samples in this study were 57 respondents. the analysis technique uses multiple linear regression with the classical assumption test. The analysis results obtained (X1) price, (X2) quality, (X3) packaging design with reliability test is reliable. Multicolinearity test passes the test, heterocedasdicity passes the test, autocorrelation passes the UI and the normality passes the test, The results showed that price, quality and packaging design had a positive effect on Teguh Raharjo's jenang purchasing decisions in Ponorog district. The research suggestion is that the company should always develop the quality of jenang products and make innovations about the packaging design of jenang products and pay attention to prices so that consumers always buy jenang products at Teguh Raharjo

References

Alma, Buchari. 2011. Manajemen Pemasaran dan Pemasaran jasa. Bandung:

Alfabeta

Assauri, Sofjan. 2004. Manajemen Pemasaran. Jakarta: Rajawali Press.

Arikunto. 2010. Prosedur Penelitian: Suatu Pendekatan Praktek. Jakarta: RinekaCipta

Cenadi, Christine Suharto. 1999. Corporate Identity, Sejarah dan Aplikasinya. Makalah – Jurusan Desain Komunikasi Visual. Universitas Kristen Petra. Jakarta.

David, F.R. 2004. â€Manajemen Strategis: Konsep. Edisi ketujuhâ€. PT. Prenhallindo, Jakarta

Effendi Sofian. 2012.Metode Penelitian Survei.Jakarta:LP3ES

Fandy Tjiptono. 2001. Strategi Pemasaran. Yogyakarta: CV. Andi Offset.

____________. 2008. Strategi pemasaran. Yogyakarta: CV Andi Offset

Handoko, T. 2000. Manajemen Sumber Daya Manusia. Yogyakarta : BPFE

Keegan, Warren J., “ Global Marketing Management â€, Seventh Edition, Upper Saddle River, New Jersey, 2002.

Kotler Philip dan Garry Amstrong. 2004. Prinsip-prinsip Pemasaran Edisi Ketiga. Jakarta: Erlangga

Kotler, Philip dan Lane, Keller. 2009. Manajemen Pemsaran Edisi Ketigabelas Jilid2. Jakarta: Erlangga

Knight. 2000,Marketing Management, millennium edition, Prentice Hall

International, New Jersey.

Krajewski, L.J., dan Ritzman, L.P. 1999, Operations Management: Strategy

and Analysis, Addison-Wesley Publishing Company, Inc., Massachusetts

Notoatmodjo. 2012. Metodologi Penelitian Kesehatan. Jakarta: Rineka Cipta

Prawirosentono, suyadi. 2004. Filosofi Baru Tentang Manajemen Mutu Terpadu,

Jakarta: RinekaCipta

Siswanto, dkk. 2016. Metodologi Penelitian kesehatan Kedokteran. Yogyakarta: Bursa Ilmu.

Stanton, Wiliam J. 1998. Prinsip Pemasaran Edisi Ketujuh Jilid1 . Jakarta: Erlangga.

Sugiyono. 2010. Statistika Untuk Penelitian. Bandung: CV.Alfabeta

Downloads

Published

2021-07-01

How to Cite

kurniawan, deny. (2021). PENGARUH HARGA, KUALITAS DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN JENANG TEGUH RAHARDJO DI KABUPATEN PONOROGO. (Studi Pada Industri Jenang Teguh Rahardjo). JAMASADA: JOURNAL OF HUMAN RESOURCE MANAGEMENT, 15(1). Retrieved from https://ejurnal.unisri.ac.id/index.php/Manajemen/article/view/5464

Issue

Vol. 15 No. 1 (2021)

Section

Artikel

License

Authors who publish this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.