PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN PADA JASA TRANSPORTASI OJEK ONLINE GRAB DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI

Authors

  • Sunday Meola

Abstract

This research aims to determine the effect of promotion on consumer loyalty mediated by customer satisfaction. This research was conducted on Grab's online motorcycle transportation service. The type of data is qualitative and quantitative data. The data sources are primary and secondary data. The data collection techniques are questionnaires and literature study. The population is unlimited, so the Paul Leedy formula is used to determine the number of samples. This research used 100 people as the samples. This research shows that promotion and customer satisfaction have a significant effect on consumer loyalty, promotion also has a significant effect on consumer loyalty which is mediated by customer satisfaction.
Keywords: Promotion, Customer Satisfaction and Consumer Loyalty

Downloads

Published

2020-12-07

How to Cite

Meola, S. (2020). PENGARUH PROMOSI TERHADAP LOYALITAS KONSUMEN PADA JASA TRANSPORTASI OJEK ONLINE GRAB DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI. JAMASADA: JOURNAL OF HUMAN RESOURCE MANAGEMENT, 14(2). Retrieved from https://ejurnal.unisri.ac.id/index.php/Manajemen/article/view/3986

Issue

Vol. 14 No. 2 (2020)

Section

Artikel

License

Authors who publish this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.