ANALISIS KINERJA KEUANGAN UMKM INDUSTRI KREATIF KOTA SURAKARTA

Authors

  • Muflik Malikun & Mulyono

Abstract

The creative industry sector in Surakarta has potential to compete in the
era of the ASEAN Economic Community (AEC), to exploit the potential of
creative Micro, Small and Medium Enterprises (MSMEs) in Surakarta should
improve productivity and company performance. This study aims to analyze
of financial performance of creative MSMEs in Surakarta with operating profit
as a proxy of performance, as well as analyze of capital and sales.
Hypothesis in this study (1) Capital influence on sales (2) Capital influence on
MSMEs performance (3) Sales influence on MSMEs performance. This study
took a sample of 117 MSMEs entrepreneurs spread across 5 districts in
Surakarta, with purposive sampling techniques. Hypothesis testing is done by
using multiple regression analysis. The conclusion of the hypothesis test
results (1) capital has positive and significant effect on sales, (2) capital has
not significant effect on creative MSMEs (3) sales have positive and
significant effect on the performance of creative MSMEs in Surakarta.
Keywords: capital, sales, operating profit, performance of creative MSMEs

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Published

2022-01-23

How to Cite

Mulyono, M. M. &. (2022). ANALISIS KINERJA KEUANGAN UMKM INDUSTRI KREATIF KOTA SURAKARTA. JAMASADA: JOURNAL OF HUMAN RESOURCE MANAGEMENT, 12(1). Retrieved from https://ejurnal.unisri.ac.id/index.php/Manajemen/article/view/2268

Issue

Vol. 12 No. 1 (2018): Manajemen Sumber Daya Manusia

Section

Artikel

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Copyright (c) 2018 Manajemen Sumber Daya Manusia

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