PENGARUH VARIABEL BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA WADUK GAJAH MUNGKUR WONOGIRI

Authors

  • Bellinda Nur Annisa, Bambang Mursito & Sudarwati

Abstract

This research have the goal to know how big the effect of the marketing mix
variable concerning the tourist decision in Gajah Mungkur Lake Tourism object of
Wonogiri, in Simultaneous and partial. Respondent in this research are the visitor of
Gajah Mungkur Lake Tourism of Wonogiri with the sample about 100 respondent,
taking the data using accidental sampling method. Quantitative method with questioner
as the submitted toll. Double linear regression analysis technique with SPSS for
windows. Based on the result of F test analysis knowing that marketing mix variable
have the effect in simultaneous concerning visitor decision. The result of F test analysis
knowing that marketing mix variable have the positive effect and significant to the visitor
decision. Adjusted R square analysis (R2) as big as 0,507, this is showing that marketing
mix variable have the effect concerning visitor decision as big as 50, 7 %, while the rest
as big as 40,3% not explained in this research.
Keywords: Product, Price, Promotion, Location, Person, Process, Physical Evidence,
Visiting Decision.

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Published

2018-11-27

Issue

Vol. 18 No. 1 (2018): Jurnal Ekonomi dan Kewirausahaan : March

Section

Artikel

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