ANALISIS KEWAJARAN DAN PENERIMAAN HARGA TIKET PENERBANGAN LION AIR
Abstract
ABSTRACT
The purpose of research: 1) To know Price Fairness of influence to Customer Satisfaction; 2) To know the role of customer satisfaction and price fairness of the effect to customer loyalty; 3) To know the role of customer satisfaction and customer loyalty of the mediating of the effect price fairness to price acceptance. Data was obtained 150 customer Lion Air in Surakarta. The data was analyzed by Structural Equation Modelling (SEM), The result is: 1) Price fairness is positive significantly influence to Customer Satisfaction; 2) Prive fairness and Customer Satisfaction is positive significantly influence to Customer Loyalty; 3) Customer Satisfaction and Customer Loyalty is positive significantly influence to Price Acceptance.
Keywords: Price Fairness, Customer Satisfaction, Customer loyalty and Price Acceptance.
Downloads
Published
Issue
Section
License
Authors who publish this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.
