COMMUNICATION STYLE OF TALKSHOW PROGRAM BROADCASTERS TO ATTRACT LISTENER AT REGIONAL PUBLIC BROADCASTING RADIO (RSPD) KLATEN

Abstract

In communicating, everyone has a dif erent communication style. In Klaten, Central
Java, there is Radio Siaran Publik Daerah (RSPD) Klaten. The broadcaster's
communication style can be used to attract listeners at RSPD Klaten. By using a
communication style, an announcer can influence the message conveyed to the
communicant or listener so that smooth communication and interaction can be
established. The purpose of this study is to identify and analyze the communication
style of talk show broadcasters to attract listeners on Radio Siaran Publik Daerah
(RSPD) Klaten. This study used communication style theory by Steward L. Tubbs and
Sylvia Moss. Qualitative research methods with a descriptive approach were used by
researchers in this study. Data collection techniques are carried out through
observation, interviews and documentation. The results of this study show that the
communication style of broadcasters has its own communication style. The
communication style used by the announcer of the talk show program to attract
listeners at RSPD Klaten, using the equalitarian style, the structuring style and the
controlling style.

Keywords : Communication Style, Announcer, RSPD Klaten, Talk Show Program