STRATEGI KOMUNIKASI KEPALA DESA DENGAN MASYARAKAT DALAM PENCEGAHAN COVID-19 DI DESA DUREN KABUPATEN WONOGIRI

Abstract

Duren Village is one of the villages in Wonogiri Regency which was affected by the Covid-19 virus, so a communication strategy for the village head and the community is needed in preventing Covid-19 in Duren Village, Wonogiri Regency. This study aims to determine the communication strategy of the village head with the community in handling Covid-19 in Duren Village. This research is a qualitative descriptive study by determining purposive sampling informants. The theory used is the theory of communication strategy from Alo liliweri. Methods of data collection using interviews, observation, and documentation. Data analysis techniques use models from miles and huberman. The results of this study are that the Head of Duren Village has implemented an Announcement communication strategy which aims to notify the spread and prevention of Covid-19 in Duren Village. Motivating the village head conveys motivational messages to people who have contracted Covid-19 and people who are not infected with Covid-19. Educating provides useful information and can be used by residents of the Duren community. conveying information (Informating) The village head conveys information to the community, the information submitted must be clear. Support decision making (Decision making) The Duren Village Head makes decisions or rules that must be obeyed by the community because it is for the common good. The media used by the Head of Duren Village to convey information to the public are smartphones and outdoor media.

Keywords: Strategy, Village Head, Covid-19, Media