ANALISIS PENGARUH KEPERCAYAAN MERK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RETNO SKIN CAREDI SURAKARTA

Authors

  • Erwin Caturani
  • Y. Djoko Suseno
  • Erni Widajanti

Keywords:

trust, satisfaction, loyalty

Abstract

This research (1) Analyze the significance of the influence of brand trust on the satisfaction of Retno Skin Care Consumers in Surakarta. (2) Analyze the significance of the influence of brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (3) Analyze the significance of the brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (4) Analyze the significance of the influence of brand trust on the loyalty by mediating customer satisfaction in Retno Skin Care Consumers in Surakarta.This research took the location of Retno Skin Care in Surakarta using a sample of 100 respondent of Retno Skin Care services users in Surakarta. How to take sample with questionnaires. Based on the result of testing each hypothesis shows that wich states “consumer confidence has a significant effect on consumers loyalty” proved the truth. The third hyphotesis states that “consumer satisfaction has a significant effect on customer loyalty by mediating consumer satisfaction in retno skin care consumers in Surakarta”, proven true.

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Published

2020-04-14

How to Cite

Caturani, E., Suseno, Y. D., & Widajanti, E. (2020). ANALISIS PENGARUH KEPERCAYAAN MERK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RETNO SKIN CAREDI SURAKARTA. JURNAL MANAJEMEN SUMBER DAYA MANUSIA, 13(1). Retrieved from https://ejurnal.unisri.ac.id/index.php/Manajemen/article/view/3586

Issue

Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia

Section

Artikel

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