ANALISIS PENGARUH KEPERCAYAAN MERK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RETNO SKIN CAREDI SURAKARTA

Authors

  • Erwin Caturani
  • Y. Djoko Suseno
  • Erni Widajanti

Keywords:

trust, satisfaction, loyalty

Abstract

This research (1) Analyze the significance of the influence of brand trust on the satisfaction of Retno Skin Care Consumers in Surakarta. (2) Analyze the significance of the influence of brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (3) Analyze the significance of the brand trust on the loyalty of Retno Skin Care Consumers in Surakarta. (4) Analyze the significance of the influence of brand trust on the loyalty by mediating customer satisfaction in Retno Skin Care Consumers in Surakarta.This research took the location of Retno Skin Care in Surakarta using a sample of 100 respondent of Retno Skin Care services users in Surakarta. How to take sample with questionnaires. Based on the result of testing each hypothesis shows that wich states “consumer confidence has a significant effect on consumers loyalty†proved the truth. The third hyphotesis states that “consumer satisfaction has a significant effect on customer loyalty by mediating consumer satisfaction in retno skin care consumers in Surakartaâ€, proven true.

Downloads

Published

2020-04-14

How to Cite

Caturani, E., Suseno, Y. D., & Widajanti, E. (2020). ANALISIS PENGARUH KEPERCAYAAN MERK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RETNO SKIN CAREDI SURAKARTA. JAMASADA: JOURNAL OF HUMAN RESOURCE MANAGEMENT, 13(1). Retrieved from https://ejurnal.unisri.ac.id/index.php/Manajemen/article/view/3586

Issue

Vol. 13 No. 1 (2019): Manajemen Sumber Daya Manusia

Section

Artikel

License

Authors who publish this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors can separately make additional contractual arrangements for non-exclusive distribution published by the journal (e.g., publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are allowed and encouraged to send their work via online (e.g., in the institutional repositories or their website) after published by the journal.