PERAN KOMUNIKASI PERSUASIF DAN INTEGRATED COMMUNICATION MARKETING TERHADAP STRATEGI BERSAING PERUSAHAAN

Abstract

Every company needs to right strategy to send the right massages
about product or services provided for customuer. Company also need
comunication activity to run the market comunication program. A compnay
needs efektif activity and efisien to get the public attention and for that we
read to run program that can be used to reach the company goal. The first
intention from advertising is for selling or to increase the selling of our
product, services, and idea. And for that we need the creativity from the
bussinesman to choose the right media and right words for customer. The
respon from the advertising not always come in the rardom way that is why
the advertising always repeated it and not only once it be repeate. The point
of the advertising that we make should be having a interesting and clear so
that the customer understand it easily the advertising ussually complicated to
do cuery factorhave to be consideration for example the market you wantto
reach. Marketing communications is one of the power for real the gual to sell
product ond services, for long term purposes or short term purposes.
Advertising pusposesis for introducing the product or to brand awarenss,
brand images, corporate images and to persuade public/customer to buy
product and also give information.
Keywords: communication, persuasive communication, marketing, compete
strategy