ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DALAM MENGUNAKAN AIR MINUM KEMASAN MEREK AKUEN DI WAMENA Oleh : Rianik Thomas

Abstract

Thomas, 2018. “Analysis of factors – factors that affect consumer
satisfaction in using bottled drinking water Akuen in Wamena”.
Management, Yapis University Papua.
This study aims to determine what factors affect consumer satisfaction
in using drinking water brand Akuen in Wamena. This research consist of
one variable that is : factors influencing consumer satisfaction with
indicator – indicator : image factor, service factor, quality and location
factor. Population and sample to be taken is equal to 60 people by using
random sampling technique of collecting data used is by interview and
questioner. Technique of collecting data used is by interview and
questioner. Technique testing instrument data used is multiple regression
analiysis, f test, t test and coefficient of determination. The result of the
research shows that together image, service, quality and location
influence to consumer decision inchoosing drinking water of brand
packaging Akuen in Wamena. This indicates that the reliable image of
drinking water products in providing services to consumers,satisfactory
employee services and improved drinking water quality factors desires
and strategic location is easy to reach while individually, image,
service,quality and location have a positive and significant on consumer
satisfaction in choosing brand bottled drinking water Akuen in Wamena
that is well known in the community and a high sense of care can increase
consumer satisfaction in using brand drinking water Akuen in Wamena.
Keywords: Analysis of factors –factors that affect consumer satisfaction in
using bottled drinking water.