PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN DESTINASI WISATA

Abstract

Tourism is one of the main assets that must develop as a capital
development in Bandung regency. One of the attractions that are in great
demand by the tourists is Love Garden located in Soreang. The purpose of
this research is to know the development of love garden attractions as well
as the role of social media to promote it. The research method used is
descriptive analytical with qualitative approach. Data collection
techniques consist of primary data obtained from respondents and
secondary data in the form of literature, scientific journals both nationally
and internationally. From the research results obtained garden love is a
private property that began to be developed in 2016. In promoting the
park the manager is very dependent on social media to promote the object
of tourism. nevertheless support from the local government, especially the
Department of Tourism and Culture Bandung regency less optimal and
limited capital owned by the manager.
Keywords: Village Tourism, Social Media, Promotion.