Pengaruh host dan daya tarik artistik program televisi "bikin laper" di trans tv terhadap minat kuliner mahasiswa sekolah tinggi pariwisata sahid surakarta

Abstrak

ABSTRAK
Tujuan penelitian ini untuk mengetahui pengaruh daya tarik pembawa acara dan daya tarik artistik tayangan program acara “Bikin Laper†di Trans TV terhadap minat kuliner mahasiswa. Jenis penelitian adalah penelitian kuantitatif. Populasi penelitian 53 orang mahasiwa Sekolah Tinggi Pariwisata Sahid Surakarta pada program studi Kuliner. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria mahasiswa Sekolah Tinggi Sahid di Surakarta yang pernah menonton program acara Bikin Laper di Trans TV. Pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa Daya tarik pembawa acara (host) tayangan program acara “Bikin Laper†di Trans TV berpengaruh terhadap minat kuliner mahasiswa. Daya tarik artistik tayangan program acara “Bikin Laper†di Trans TV berpengaruh terhadap minat kuliner mahasiswa Daya tarik pembawa acara dan daya tarik artistik tayangan program acara “Bikin Laper†di Trans TV terhadap minat kuliner mahasiswa secara simultan.

Kata kunci : daya tarik, pembawa acara, artistik, minat kuliner

ABSTRACT
The purpose of this study was to determine the effect of the host's attractiveness and the artistic appeal of the "Bikin Laper" program on Trans TV on students' culinary interests. This type of research is quantitative research. The study population was 53 students from the Sahid Surakarta Tourism High School in the Culinary study program. The sampling technique used purposive sampling with the criteria of Sahid High School students in Surakarta who had watched the program Bikin Laper on Trans TV. Data collection useda questionnaire. The data analysis technique uses multiple linear regression. The results showed that the attractiveness of the host of the "Bikin Laper" program on Trans TV had an effect on students' culinary interests. The artistic appeal of the "Bikin Laper" program on Trans TV has an effect on students' culinary interests.

Keywords: attractiveness, presenter, artistic, culinary interest