THE ROLE OF PERSUASIVE COMMUNICATION IN TELEVISION ADVERTISING REJECT THE WIND IN IMPROVING BRAND IMAGE. Development and Business Communications, [S. l.], v. 2, n. 1, p. 1–13, 2025. DOI: 10.33061/dbc.v2i2.10470. Disponível em: https://ejurnal.unisri.ac.id/index.php/dbc/article/view/10470. Acesso em: 12 oct. 2026.