SOFT DIPLOMACY KONSULAT JENDERAL REPUBLIK INDONESIA (KJRI) KOTA KINABALU PADA HUBUNGAN PERDAGANGAN INDONESIA – NEGERI SABAH, MALAYSIA

Abstrak

Consulate General of Republic of Indonesia Kota Kinabalu as a representative of Indonesia
itself in Sabah, Malaysia has a important part in developing cooperation especially at bilateral
trade using soft diplomacy. The reason of using the soft diplomacy is because it gives an
effective result to fulfilled national interest of a country. The purpose of this research is to find
out the implementation of Soft Diplomacy in trade relation Indonesia – Sabah, Malaysia. The
problem of this research is how Soft Diplomacy from Consulate General of Republic of
Indonesia in trade relation between Indonesia – Sabah, Malaysia. The research result conclude
that soft diplomacy that used by Consulate General of Republic of Indonesia Kota Kinabalu
through 3 aspects cultural, foreign policy and social value implemented to fulfilled Indonesia
national interest in bilateral cooperation especially in international trade between Sabah and
Indonesia is going well but that doesn‟t show the direct result to make its because to make
decision of cooperation between these two sides provide a long term process. Researcher
suggestion are Consulate General of Republic of Indonesia be more maximalize each aspect of
soft diplomacy and adding more various product at promotion to follow Sabah market taste.
Key words : Soft Diplomacy, International Trade, Trade Cooperation Indonesia and Sabah