MULTI-TRACK DIPLOMACY INDONESIA DALAM UPAYA PENINGKATAN EKSPOR KOPI KE AMERIKA TAHUN 2011-2015

Abstract

Coffee is one commodity exports in Indonesia, not only that, Indonesia is also 10 major
coffee producer in the world. The United States is one of Indonesia's largest export market share
in terms of quantity and economy. Authors using diplomacy and Multi-Track Diplomacy to
measure effort of increasing coffee export to United States of America 2011-2015. The purpose
of this study is to describe the influence of the perpetrators of the coffee business both
government and non-government of Indonesia that is affecting to increasing the numbers of
Indonesian coffee exports sale to the United States in 2011 to 2015. This research uses a
qualitative method based on secondary data put on the subject of Indonesian coffee business
people of both government and non-governmental organizations. The results of the research of
the track one or governments : 1. have a role as a regulator in the legislation which serves to
maintain quality standards. 2. The facilitator for the international coffee events as part of the
promotion of Indonesian coffee. 3. The actor or actors coffee business itself both as seller and as
a mediator coffee business. In track 2 or non-governmental namely : 1. Businessman coffee
from Indonesia who sells coffee in the United States. 2. Barista, Q Grader and Roaster as expert
in coffee things .3. Non-governmental organizations that have a specialization in the field of
coffee and play a role in the process of import-export of coffee in Indonesia. By working
together the two parties, the interests of the State can be fulfilled, such as maintaining
diplomatic relations among nations following the event, titled coffee, keeping fixed their importexport
activities that can improve the country's foreign exchange. Suggestions from authors to
add data that can be taken directly from the field about the process from coffee to be exported
and enter the US.
Key word : Multi-Track Diplomacy, Government, Coffee