STRATEGI “RUMAH BACA TERATAI” UNTUK MEMBENTUK CITRA POSITIF MASYARAKAT DADAPSARI KELURAHAN SANGKRAH KOTA SURAKARTA

Abstract

This study aims to determine the communication strategy undertaken by the Rumah Baca
Teratai community in forming a positive image the society of Sangkrah especially Dadapsari
village. Data collected from informants who know the problems facing the Dadapsari village.
Subsequent data analysis was performed using the method of analysis componential after all the
data is ensured validity. Data validation was taken with the technique of triangulation of data
source. The results showed that the communication strategies used by the community of Rumah
Baca Teratai read that emphasizes direct communication that are informal in the planning
done, simple implementation and proven to yield positive response of society in general and
capable of forming a positive image of the Dadapsari village.
Keyword: Communication Strategies and Positive Image