EFEKTIVITAS KOMUNIKASI LISTRIK PINTAR TERHADAP SIKAP PELANGGAN

Abstract

This is adescriptive-qualitative research to examine the effectiveness of smart electricity‟s
communication about customer‟s demeanor and show comprehension to customer. This
research was conducted in PT. PLN (Persero) Area Surakarta. The results showed that
communication about smart electricity by PT. PLN (Persero) Area Surakarta has not been
effective because it has not reached the target, supply of prepaid meters become obstacles so
that this program has not reached maximum success. Customers have different responses to
each other about smart electricity program.
Key Words : Prepaid Electricity, Electric Customers, Communication