STRATEGI KOMUNIKASI PEMASARAN PT. PONDOK SOLO PERMAI DALAM MENINGKATKAN MINAT BELI KONSUMEN

Abstract

The research is qualitative research using data collection technique direct observation to the
court and interviewing deeply .This report aims to review the communications strategy of
marketing used by PT. Pondok Solo Permai raising interest in buying consumers. The
Informants in this research is from parties of the company, The General Manager and
Personnel, Head of Marketing and Promotion .Whereas the information from the outside, are
from some prospective consumers. The results of this study concluded, PT. Pondok Solo
Permai succeed in the marketing communications that usingby advertising , brochures ,
banners , newspaper , and followed the exhibition that very determined from the quality of
message content, communication channel, and hotchpotch promotion used to get the interest
of buying consumers .
Ke y Words: communications strategy marketing and interest in buying consumers