MARKETING OF COMMUNICATION MADDOG DISTRO IN SHAPING CONSUMER BEHAVIOR

Abstract

The research results show that of marketing communications conducted of distro Maddog, among
others via the print media in the form of a leaflets, pamphlets, posters, banners, and online media (
facebook, twiter and website ). In addition also to promote by buy one get one (bought one, get one
free), on Holidays and End Year consumers obtain as a price special or discount reach 20 % to 50 %
purchase of products Maddog . Maddog Distro also promoting the product by follow exhibitions and
become sponsorship of many events able to support that sales promotions, as well as Maddog Distro
has always maintained the quality of their products. Marketing communications conducted by
Maddog Distro have formed 2 ( two ) consumer behavior, namely decisions making complex and
loyal. Consumer behavior type complex making this decision, before transact/purchases in Maddog
Distro, First search the information product to bought. Whereas the consumer behavior type is Loyal,
consumers always suitable to the products bought of Maddog Distro product without seeking
information from place and buy repeatedly.
Key Word: Marketing of communications and behavior consumers