Solidaritas: Jurnal Ilmu-Ilmu Sosial

STRATEGI CHINA DALAM MENGUASAI PERDAGANGAN SMARTPHONE DI INDONESIA MELALUI MEREK OPPO PADA PERUSAHAAN OPPO ELECTRONIC CORP

Amalia Fatmawati, Andika Drajat Murdani, Untari Narulita Madyar Dewi — Thu, 23 Jan 2025 00:00:00 +0700

Abstract Globalization has an effect on the development of science and technology. Every country is actively involved in following developments in science and technology. The era of globalization brings everyone face to face with change. Indonesia is one of the countries affected by the flow of globalization. The progress of science and technology in Indonesia is certainly inseparable from the effects of globalization. This development is marked by the increasing development of science and technology. Mastery of technology is a prestige and an indicator of a country's progress, including the country's society. The aim of this research is to find out China's strategy in making its country a country capable of controlling the Oppo brand smartphone trade in Southeast Asia. The author uses international trade theory and globalization theory to carry out the analysis in this research. The type of research used is qualitative research with primary data sources and secondary data sources. Advances in science and technology and Indonesia's lack of ability to produce its own smartphones have allowed China to promote it to the wider public who need cheap but good quality smartphones. One of the reasons for providing cheap prices is of course because advertising costs are not as extravagant as other products.

Keywords: China; Globalization; Indonesia; International trade

Marketing Communication Strategy in Maintaining Customer Loyalty of Mitra 10 Solo Baru Supermarket

Nurhaliza Sandra Dwi Ardini, Nurnawati Hindra, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

This study aims to find out the marketing communication strategy implemented by Mitra10 Solo Baru Supermarket in maintaining customer loyalty. The research method used in this study is qualitative descriptive, data is collected through in-depth interviews with 3 management of the new Mitra10 Solo Supermarket and 3 loyal customers, as well as direct observation in the company. The theory used to show customer loyalty of Supermaket Mitra10 Solo Baru is a theory of promotion mix stages in the form of advertising, sales promotion, public relations, and personal selling proposed by Kotler (2016). The results of this study show that a planned and directed marketing communication strategy can maintain customer loyalty at Mitra10 Solo Baru Supermarket. The implementation of the promotion mix stage theory is a key factor in creating and maintaining strong relationships with customers.

Keywords: Mitra10 Supermarket, marketing communication, promotion mix

PHENOMENON OF STUDENT INTERPERSONAL COMMUNICATION IN ONLINE GAMBLING GAMES

Agus Setyawan, Maya Sekar Wangi, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

This study aims to explore the impact of online gambling on social relationships among
university students. Online gambling has become a global phenomenon affecting various
aspects of life, including social relationships among students. The study employs a survey
method to collect data from students involved in online gambling, along with in-depth
interviews to understand the social impacts they experience. The findings indicate that online
gambling can lead to a decline in the quality of interpersonal relationships, social isolation,
and emotional stress. Factors such as lack of social support and environmental influences
exacerbate these effects. Based on these findings, it is recommended that educational
institutions enhance awareness through seminars and educational programs, provide
counseling services, tighten regulation of online gambling access, and promote positive
activities as alternative forms of entertainment. These measures are expected to mitigate the
negative impacts of online gambling and improve the quality of social relationships among
students.
Keywords: Interpersonal Communication, Impact of Gambling, Social Relations, College
Students

Self-Concept of Cyber Sexual Harassment Victims in Instagram Social Media Users

Karina Tusya Nanda, Maya Sekar Wangi, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

With social media, users can communicate and interact widely with known people as well as
with new people. Instagram is a social networking platform that allows users to share
information in the form of photos or videos with captions attached. One of the crimes on social
media is cyber sexual harassment. This research aims to find out the self-concept of cyber
sexual harassment victims and to understand how cyber sexual harassment victims are in the
process of self-acceptance after experiencing trauma and how to develop a positive self-concept.
This study uses a type of qualitative descriptive research with a phenomenological approach to
students in Surakarta. The data collection method uses interviews and documentation. The
data was analyzed.
Keywords: Self-Concept, Cyber Sexual Harassment, Instagram, Surakarta Students

The Role Of Abdi Dalem In Preserving Javanese Cultural Values In Interpersonal Communication At The Keraton Kasunanan Surakarta Hadiningrat

Hayu Anindia Yulias Putri, Buddy Riyanto, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Abdi dalem is a person who devotes himself to the Keraton. There are two groups of Abdi
Dalem in the Keraton Kasunanan Surakarta Hadiningrat, namely Abdi Dalem anon-anon
Keraton and Abdi Dalem Garap Keraton. The purpose of this research is to determine
Abdi Dalem's efforts in preserving Javanese cultural values in interpersonal
communication at the Keraton Kasunanan Surakarta Hadiningrat. This study used
qualitative research methods. This type of research is descriptive qualitative.
Determining the informants in this research used purposive sampling and the informants
in this research were Abdi Dalem Keraton Kasunanan Surakarta Hadiningrat, cultural
figures and the community. The location of this research is at the Keraton Kasunanan
Surakarta Hadiningrat. Data collection uses observation, interviews and documentation.
Data validity uses triangulation techniques. Using Miles and Huberman's (2014)
interactive data analysis model. The results of the research show that Abdi Dalem
Keraton Kasunanan Surakarta Hadiningrat is a cultural preserver who has a positive
influence on society. This influence can be accepted by society as an example in
understanding culture. The role of Abdi Dalem is nguri-uri or preserving Javanese
cultural values with sincerity regarding the culture of the Keraton Kasunanan Surakarta
Hadiningrat. From the results of the analysis it can be concluded that Abdi Dalem
contributed to disseminating and preserving Javanese cultural values in interpersonal
communication.
Keywords: Abdi Dalem Keraton, Interpersonal Communication, Javanese Cultural
Values

Brand Image Formation Strategy Solo Technopark

Insani Nur Karomah, Nurnawati Hindra Hastuti, Dewi Maria Herawati — Thu, 23 Jan 2025 00:00:00 +0700

Abstract
Solo Technopark is an integrated area based on science and technology as an innovation and vocational center that combines elements of science and technology development, market needs, industry and business to strengthen regional competitiveness. With great potential as a center for technology-based economic growth, the success of Solo Technopark is highly dependent on the perception of brand image in the eyes of the public, investors, and technology talents. In an effort to increase public understanding of Solo Technopark, on August 1, 2023, a Public Relations (PR) division was formed in response to the increasing interest and need for information about this area. Previously, communication and visits to Solo Technopark were held by each division, but with the formation of the Public Relations division, information management became more systematic. The public has a positive view of the quality of Solo Technopark graduates, who are considered to have advantages in the job market. This is reinforced by testimonials from alumni who have been successfully channeled into the industry, creating a good reputation among the community. The revitalization of Solo Technopark is an important strategic step to increase the competitiveness of the area by improving physical infrastructure and strengthening the identity and image of the area as a center for innovation and technology development. Therefore, a strategy to form the right brand image is needed to introduce Solo Technopark to the wider community. This research aims to find out how the strategy for the formation of Solo Technopark after the revitalization stage to form a new image. This type of research is a qualitative research with reference to the theory of factors that form brand image according to Coaker in 2021. The results of the study show that the strategy of forming the brand image of Solo Technopark is quite good and structured which can be seen from the aspects of quality, facilities, and services after the revitalization. Although the image of Solo Technopark has been considered good by visitors, there are several aspects that need to be improved, for example parking area facilities and the diversity of information on the website so that it is easy to understand, especially for people outside the city of Surakarta.

Keywords: Strategy, Brand Image, Solo Technopark.

Perception of Followers in Tiktok Social Media towards @Mas Dolan Account as a Tourism Reference Media (Qualitative Study on followers in the Karanganyar area)

Ernawati Yuliana Safitri, Nurnawati Hindra Hastuti, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Abstract

The use of TikTok as a tourist reference media has become an effective role compared to old media so that it raises various perceptions for users who access. The tiktok mas dolan account is an account that can present content for tourist destinations that are hidden gems. So that from the many references available, it often causes perceptions among followers about the use of social media which is not only an entertainment medium. This study aims to analyze how followers perceive the Mas Dolan account on social media TikTok as a tourist reference medium. Using the theory of perception proposed by Bernard Berelson which is divided into 3, namely sensation, attention and interpretation. The research method used is qualitative to observe the phenomenon being studied using interviews, observations and documentation. The result of this study is that informants feel positive about the existence of a mas dolan account with a visual appearance in its content by adding a narrative that is quite interesting so that it can provide detailed information, add insight into tourist attractions that are rarely known, and can open relationships between their followers.

Keywords: perception, followers, tiktok social media

COMMUNICATION PATTERNS BETWEEN COACHES AND PENCAK SILAT ATHLETES IN INCREASING COMPETITION MOTIVATION REGIONAL LEVEL (Case Study of PSHT Rayon Mojosongo Surakarta City Branch)

Paksi Pramudya Wisnu Wardhana, Maya Sekar Wangi, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

Pencak silat is one of the riches of martial arts in Indonesia. The latest Indonesian
pencak silat has made many achievements both at the national and regional and
ASEAN levels. This achievement sparked the motivation of athletes to continue to compete and develop. As what is done by the coach of PSHT Rayon Mojosongo in order
to increase the motivation to compete for his foster children, the coach continues to work
hard, practice and also strengthen his chemistry and interpersonal communication. The
purpose of this study is to analyse and describe the application of interpersonal
communication of coaches to PSHT athletes in order to increase motivation to
participate in regional level competitions. This type of research uses a case study
approach method of leadership leadership of pencak silat hati teratai Rayon Mojosongo.
The data collection method was conducted through interviews with informants. The
informants selected consisted of coaches, athletes who had participated in regional scale
competitions and 1 member of PSHT Rayon Mojosongo.
The results showed that the coach in applying interpersonal communication to
athletes of PSHT Rayon Mojosongo Surakarta City Branch used standard indicators
including openness, empathy, mutual support, positive attitude and the existence of
common goals or interests. The application of communication is successful and can
increase the motivation of athletes to participate in competitions at the regional level. In
addition, the application of interpersonal communication is also carried out by
combining the wheel type communication style.
Keywords: Communication Patterns, Interpersonal Communication and Competition
Motivation

Utilization of Social Media Instagram @agendasolo as an Information Media for the People of Surakarta

Desi Nur Safitri, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

The Ministry of Communication and Information Technology reported that by the end of 2023, there were 1,615 hoax issues on social media, including hoaxes about special event purportedly organized by the Ministry of Tourism and Creative Economy (Kemenparekraf RI), which have caused public concern. This study aims to investigate the utilization of the Instagram account @agendasolo as an information medium for the people of Surakarta. The method used is descriptive qualitative. Primary data collection was conducted through observation, interviews, and documentation, while secondary data collection utilized online sources. The data validity technique employed was source triangulation. The theory used is Chris Heuer's 4C Social Media Management Theory, which consists of Context, Communication, Collaboration, and Connection. The findings of this study indicate that the Instagram account @agendasolo is beneficial in providing various types of information about the city of Surakarta by utilizing existing features and considering important aspects of social media management, namely Context, Communication, Collaboration, and Connection. Thus, the Instagram account @agendasolo serves as a valuable social media account and information source for the people of Surakarta.

Keywords: Instagram, Social Media, Information Source, Instagram Account @agendasolo

Interpersonal Communication of Baristas in Creating Customer Satisfaction at Black House Purwodadi

Guruh Adi Putra, Nurnawati Hindra Hastuti, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Abstract

Interpersonal communication is crucial in the business world, particularly in the increasingly competitive coffee shop industry. Therefore, strategies are needed to achieve specific goals, such as enhancing customer satisfaction. This study aims to analyze the interpersonal communication strategies employed by baristas to create customer satisfaction at Black House Purwodadi. The method used is field research with a qualitative descriptive approach, where data is collected through observation, interviews, and documentation. Analysis is conducted through data reduction, data presentation, and conclusion drawing, with the subjects of the study being baristas and customers. The results indicate that the interpersonal communication strategies of Black House baristas encompass several aspects: Openness, where baristas build rapport by being friendly and smiling, as well as welcoming feedback from customers; Empathy, which allows baristas to understand customer needs; and Supportive Attitude, which fosters two-way communication by listening and being open to feedback from both regular and new customers. Additionally, a Positive Attitude is demonstrated through the use of friendly language and affirming statements to appreciate customers. Equality in treatment toward all customers, regardless of appearance or age, is also prioritized to create a positive impression of the baristas' performance.

Keywords: Interpersonal Communication, Barista, Customer Satisfaction

VIDEOGRAPHER AND EDITOR INTERPERSONAL COMMUNICATION IN MAKING A WEDDING VIDEO IN PASTEL GEMOLONG SRAGEN WEDDING

Wendi Musairi, Herning Suryo, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Interpersonal communication between videographer and editor is important in making wedding videos. Good cooperation between videographer and editor can produce an interesting and quality wedding video. The purpose of this research is to understand how interpersonal communication between videographers and editors in the wedding video production process. This type of research is descriptive qualitative. The technique of determining informants used purposive sampling with informants Videographer and Editor. Data collection used observation and interviews. Data analysis techniques using qualitative analysis. Interpersonal communication between videographers and editors is well established where there is an atmosphere of openness, mutual attention, trust and provision of positive and constructive feedback, being friends to interact and listen to each other, and contributing equally in the video making process so that both parties work together efficiently and effectively in producing creative wedding videos.

Keywords: interpersonal communication, videographer, editor, wedding video

THE INFLUENCE OF CELEBRITY ENDORSMENT AND BRAND TRUST ON PURCHASING DECISIONS

Dimas Bernanda Pradana Sakti, Maya Sekar Wangi, Nurnawati Hindra H — Thu, 23 Jan 2025 00:00:00 +0700

Marketing strategies have evolved along with technological advances and changing consumer behavior. The use of celebrities as endorsers is increasingly common in promoting products to increase consumer appeal and trust in the brand. Cafe Hebat Solo, as a culinary business, implements this strategy by using Kaesang Pangarep as an endorser, so it is necessary to analyze its influence on consumer purchasing decisions. Purchasing decisions are a process carried out by consumers to fulfill their needs in order to obtain satisfaction with the highest value. Consumer decision-making to purchase a product begins with an awareness of the fulfillment of needs and desires. The purpose of this study is to analyze the influence of Celebrity Endorsement and Brand Trust on purchasing decisions at Cafe Hebat Solo. The theory used in this study is the Brand Trust theory. Consumer trust in a brand can strengthen purchasing decisions, and Celebrity Endorsement The use of celebrities in marketing aims to increase consumer trust and interest in the product. This study uses a quantitative approach with a survey method. The research sample consisted of 96 respondents who were customers of Cafe Hebat Solo. Data were collected through a questionnaire with questions that measured the influence of celebrity endorsers and brand trust on purchasing decisions. The analysis was carried out using multiple linear regression to test the relationship between independent variables. The results of the study indicate that both celebrity endorsement and brand trust have a significant influence on purchasing decisions. The T-test conducted shows that the Celebrity Endorsement variable has a t-value of 20,641 with a significant value of 0.000, which means its influence is significant. The Brand Trust variable has a t-value of 2,878 with a significant value of 0.005, also indicating a significant influence. Simultaneously, celebrity endorsement and brand trust contribute significantly to purchasing decisions, with an adjusted R-square of 0.851 or 85%, which means that these two variables explain 85% of the variability in consumer purchasing decisions at Cafe Hebat.

Keywords: Celebrity Endorsement, Brand Trust, Purchase Decision

Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. BPR BKK TASIKMADU (Perseroda) Kantor Cabang Jumantono Kabupaten Karanganyar

Rosita Dewi, Winarti Winarti, Damayanti Suhita — Thu, 23 Jan 2025 00:00:00 +0700

Leadership from an organizational leader is considered a pivotal and central factor in improving employee performance. The approach a leader can take to guide, motivate, and manage a team is through leadership style. Additionally, work motivation is also a driving factor for enhancing employee performance in an organization or company. PT. BPR BKK TASIKMADU (Perseroda) Jumantono branch has experienced changes in target achievements each period, which sparked the researcher's interest in conducting this study. The aim of this research is to determine the effect of leadership style and work motivation on employee performance at PT. BPR BKK TASIKMADU (Perseroda) Jumantono branch, Karanganyar Regency. This study uses a quantitative research method, utilizing leadership style theory by Kartono and Kartini, work motivation theory by Abraham Maslow, and employee performance theory by Robbins. The research was conducted at PT. BPR BKK TASIKMADU (Perseroda) Jumantono branch, Karanganyar Regency, involving the entire population of 16 employees. Data analysis techniques employed multiple linear regression. The results indicate a strong relationship between leadership style and work motivation. Leadership style obtained a t-value of 6.085, work motivation a t-value of 2.727, meaning each variable significantly affects employee performance, and both leadership style and work motivation simultaneously affect employee performance with an F-value of 35.143. The conclusion of this study is that the variable with the strongest influence on employee performance is leadership style. Recommendations from this study are that leaders should guide employees who are struggling and implement risk management without applying excessive pressure, while understanding each employee's capabilities to achieve company goals. Leaders need to improve office security and ensure emergency preparedness so that employees feel safe and productive. Employees are expected to manage their time well, prioritize tasks, and work independently without direct supervision to maintain performance and productivity.

Pemberitaan media cetak Harian Bhirawa

Laras Arsita Dewi — Thu, 23 Jan 2025 00:00:00 +0700

Abstrak

Terimakasih saya ucapkan kepada bapak/ibu baik secaramoral maupun materi karena laporan ini diajukan untukmemenuhi syarat program studi ilmu komunikasi Universitas Slamet Riyadi Surakarta. Maka dari itu program MBKM harus dilaksanakan oleh mahasiswa bertujuan untukmendorong mahasiswa untuk mempelajari berbagai macamkeilmuan yang berguna untuk memasuki dunia kerja dan memberikan kesempatan pada mahasiswa akan mata kuliahyang di ambil. Berbagai kegiatan belajar diluar perguruantinggi diantaranya melakukan magang atau praktek kerja.diindustry atau tempat kerja lainnya. Pembelajaran dalamkampus merdeka memberikan tantangan dan kesempatanuntuk pengembangan dan inovasi, kreatifitas, kapasitas, kepribadian dan kebutuhan mahasiswa serta mengembangkanpengetahuan melalui kenyataan dan dinamika lapangan sepertipersyaratan, kemampuan, permasalahan rill, interaksi sosial, kolaborasi, manajemen diri, dan tuntunan kinerja dan target pencapaiannya. Dengan jalur yang sangat fleksibel diharapkanakan dapat memfasilitasi mahasiswa untuk mengembangkanbakat dan potensinya sesuai dengan pasion bakatnya, juga melalui program merdeka belajar yang dirancang dan di implementasikan dengan baik, maka skil mahasiswa akanterbentuk dengan kuat. Program ini dilaksanakan bagimahasiswa semester tuju, tapi di Universitas Slamet RiyadiSurakarta mahasiswa semester lima juga mengikuti program tersebut dengan persyaratan memiliki kesiapan materi ataupengetahuan yang cukup tentang topik yang akan di ambil. Dan harus mengambil semua mata kuliah kedalam program magang. Dan setelah selesai magang mahasiswa juga diwajibkan menyusun laporan yang akan di diskusikan oleh dosen pembimbing lapangan dan dosen pembimbing magang. Kegiatan ini magang ini dilakukan di Harian Bhirawa dan penulis ditempatkan sebagai wartawan atau reporter yang meliput sebuah brita.

THE INFLUENCE OF BRAND IMAGE, ADVERTISING AND PRODUCT QUALITY ON THE DECISION TO PURCHASE EMINA COSMETIC PRODUCTS (For Communication Science Students, Slamet Riyadi University, Surakarta)

Adhelina Agnestasya, Buddy Riyanto, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

The aim of this research is to determine the influence of brand image, advertising and product quality on purchasing decisions for Emina products. This research was conducted in the Communication Science environment, Faculty of Social Sciences, Slamet Riyadi University, Surakarta, which has used or used Emina products. This research uses a quantitative approach with an explanatory method. The sampling technique in this research uses simple random sampling and the total sample of Communication Science students used in this research is 100 students. The results of the research in this thesis show that the t-value of brand image has a positive and significant effect of 2.49 with a p-value of 0.014 <0.05 on purchasing decisions. Advertising has a positive and significant effect of 2.255 with a p-value of 0.026 <0.05 on purchasing decisions. Product quality has a positive and significant effect of 4.803 with a p-value of 0.000 <0.05 on purchasing decisions. Meanwhile, the results of the f-calculated value of brand image, advertising, product quality have a positive and significant effect of 67,857 with a p-value of 0.000 <0.05 on purchasing decisions.

Keywords: Brand Image, Advertising, Product Quality, Emina and Purchasing Decisions

TSHIRTTOKOH MARKETING COMMUNICATION STRATEGY IN BUILDING BRAND AWARENESS

Sherliana Kurniawati, Maya Sekar Wangi, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

Tshirttokoh is a clothing line brand from Solo that utilizes social and political issues to create designs for its products. The aim of this research was to find out how the marketing communication strategy for Tshirttokoh in building brand awareness. This research uses a qualitative descriptive research method with data collection techniques of observation, documentation and interviews. In collecting data, researchers conducted interviews with company owners, employees as designers, interviews with Tshirttokoh consumers, and conducted surveys via questionnaires with the aim of measuring the level of brand awareness. Based on the results of the research analysis, the owner of Tshirtokoh carries out a marketing communication strategy in building brand awareness, namely through sales promotion activities, direct marketing, events and experiences, word of mouth marketing. The conclusion of this research is that it is analyzed using the IMC (Integrated Marketing Communication) concept. In the marketing communication strategy of Tshirttokoh, a marketing tool was found that was able to build brand awareness at the brand recognition level, namely word of mouth marketing. In the future, it is hoped that Tshirttokoh can reach the peak level of top of mind brand awareness.

Keywords: Marketing Communication Strategy, Brand Awareness, Tshirttokoh

Komunikasi Pemasaran Pondok Pesantren Masjid Jajar Dalam Memperoleh Calon Santri Berprestasi

Tata Luhur Pambudi, Buddy Riyanto, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

The quality of students is one of the main focuses in the continuity of an Islamic boarding
school. The quality of the students will influence the conduciveness of Islamic boaring
school. smoothness of teaching and learning process, achievement standards, and even
influence the reputation of Islamic boaring school in the community. The lack of students
with superior quality at Jajar Mosque Islamic Boarding School presents its own obstacles
to Islamic boarding school in realizing its ideasThe data collection method in this
scientific work is open interviews and document study. Then the collected data was
analyzed using the Miles and Huberman analysis method. The problem of Jajar Mosque
Boarding School in obtain outstanding prospective students is that the marketing
communications implemented are less than optimal. The result of this study are to provide
altenatives marketing communications to increase the number of prospective high
achieving students at Masjid Jajar Islamic Boarding School supported by Kotlerâ€™s
marketing communications mix theory.

Perception of viewers of YouTube noice content on the show “Berbeda Tapi Bersama”as a medium of delivery

Risma Ajeng Anggrahini, Herning Suryo Sardjono, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

The use of YouTube as a medium for conveying messages and as a medium for sharing video content creates various perceptions for those who access it. "Berbeda Tapi bersama" content show is one of the YouTube content in the Noice channel which contains Islamic preaching that is packaged in a modern and contemporary way, various backgrounds of life and religious differences can be discussed in this content. This research aims to find out how viewers' perceptions of the Berbeda Tapi Bersama content show as a medium for delivering messages. By using the theory of the process of perception by Alex Sobur, namely through the process of selection, interpretation and reaction. The method used in this research is qualitative, to understand a phenomenon that has been experienced by the research subject through interviews and documentation. The results of this study are viewers (informants) perceive positively, namely, the show can open a new view points towards others, generate a high sense of tolerance, and change a better mindset and also YouTube as a medium as a medium for delivering very informative messages, as an effective source of knowledge, means of entertainment and YouTube is a place to channel creativity.

Keywords: perception, content impressions, YouTube.

Communication of the Triwindu Market Association Organization in Increasing Visitors to the Triwindu Market in Surakarta

Bayu Tresna Setya Endrat, Nurnawati Hindra Hastuti, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Paguyuban Pasar Triwindu is an organization that contains traders in the Triwindu Market. In this Paguyuban Pasar Triwindu have various efforts in increasing visitors to the Triwindu Market post-covid-19 pandemic caused by the coronavirus which resulted in visitors in this market decreased. The aim of this research is to describe how the organization communication efforts of the Paguyuban Pasar Triwindu in increasing visitors to the Triwindu Market. The theory used in this research is the theory of organizational communication introduced by Zelko and Dance which covers internal communication and external communication. This type of research is qualitative descriptive. Determining informants using purposive sampling techniques. Research location on Surakarta Triwindu Market. The results of this research are organizational communication efforts of Paguyuban Pasar Triwindu in improving visitors to the Triwindu Market with Zelko and Dance organizational communications that is at the stage of internal communication, Paguyuban Pasar Triwindu has efforts such as; communication patterns of strategy or planning, media utilization, and evaluation. At the phase of external communication there are efforts in the form of direct communication to visitors and doing cooperation or collaboration with other institutions.

Keywords: Paguyuban Pasar Triwindu, Organizational Communication, Increase Visitor.

INTERPERSONAL COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES IN MAINTAINING CUSTOMER SERVICE QUALITY AT CAFE KOPI CENDANA, SURAKARTA CITY

Anindhita Cahya Fahrurozi, Herning Suryo, Siswanto Siswanto — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Communication process in organisation is very important to measure employee performance. In Cendana Coffee Cafe Surakarta City, managers play an important role in interpersonal communication to maintain service quality. The result is an increase in visitors but there are also criticisms related to communication and employee motivation. This research focuses on describing interpersonal communication between managers and employees in maintaining service quality at Cendana Coffee Cafe Surakarta City. The type of research used is descriptive qualitative. The data sources in this research are primary data sources and secondary data sources. The data collection technique used in this research is interview, observation, documentation. The results showed that interpersonal communication between managers and employees at the Cendana Coffee cafe in Surakarta City was carried out by verbal and nonverbal communication. Verbal communication such as face-to-face conversations and briefings, while nonverbal communication through body language and facial expressions when serving customers. In carrying out interpersonal communication, it is carried out by carrying out 4 (four) indicators, namely openness, empathy, mutual support, equality. While the positive attitude indicator has not been running in the manager's interpersonal communication with employees.

Keywords: Interpersonal Communication, Service Quality, Cendana Coffee

THE ROLE OF MARKETING PUBLIC RELATIONS IN MAINTAINING CUSTOMER LOYALTY IN MOTORCYCLE SERVICE AT AHASS KINOKI MOTORINDO SRAGEN

Hafidah Hafidah — Thu, 23 Jan 2025 00:00:00 +0700

In facing business competition, companiesnot only need to increase sales, but also must retain existing customers by maintaining good relationships with them. Rapid development, especially in the motorcyclerepair industry, adds challenges and threats for businesses to compete and survive. This research examines the role of Marketing Public Relations at Ahass Kinoki Motorindo Sragen in maintaining customer loyalty. The main focus of this research is: How is the role of Marketing Public Relations in maintaining customer loyalty at Ahass Kinoki Motorindo Sragen? This research is presented with a qualitative descriptive approach, using data collection methods through interviews, observation, and documentation, and following a purposive samplingprocedure.Dataanalysiswas conductedinthree stages: datareduction, data presentation, and conclusion verification. The results showed that some of the Marketing Public Relations roles applied in maintaining customer loyalty at Ahass Kinoki Motorindo Sragen include problem analysis, planning, action, and evaluation. In addition, additional strategies such as pull strategy and pass strategy are used. However, there are obstacles faced in implementing these roles and strategies, both from internal and external factors of the company.

MANAGING INSTAGRAM AS A PROMOTIONAL MEDIUM TO INCREASE HE NUMBER OF PANIC ARTWORK CUSTOMER

Abram Widya Karisma Putra, Buddy Riyanto, Siswanta Siswanta — Thu, 23 Jan 2025 00:00:00 +0700

This research was motivated by the decreasing number of Panic Artwork customers. This can be seen from the lack of promotion carried out on Instagram. This research aims to provide a solution for using the Panic Artwork Instagram account as a promotional medium to increase the number of customers. This research uses a qualitative descriptive method with data collection techniques in the form of observation, interviews and documentation. The research results show that Panic Artwork effectively uses Instagram as a promotional medium through various features such as visual posts, reels and Instagram Ads, although the use of advertising is still limited. In addition, analysis using the AIDA theory (Attention, Interest, Desire, Action) shows that Instagram has succeeded in attracting audience attention, generating interest, creating desire, and encouraging purchasing actions through a consistent and interactive content strategy. However, this research also identified several factors that caused a decrease in the number of subscribers, such as a lack of promotional consistency and changes to the Instagram algorithm. These findings provide insight for Panic Artwork to further optimize the use of Instagram in an effort to increase the number of subscribers.

Keywords: AIDA Theory,, Marketing Communication, Instagram, Panic Artwork, Social Media.

Symbolic Communication of the Sadranan Tradition in Pantaran Hamlet, Candisari Village, Gladaksari District, Boyolali Regency

Ria Kusumawardani, Buddy Riyanto, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

The Sadranan tradition in Pantaran Hamlet is a tradition carried out to honor the spirits of Pantaran ancestors which is carried out every year on the last Friday of the month of Suro. This study discusses how the symbolic communication of the Sadranan tradition in Pantaran Hamlet, Candisari Village, Gladaksari District, Boyolali Regency. This study aims to determine the process of symbolic communication and the meaning of the Sadranan tradition in Pantaran Hamlet, Candisari Village, Gladaksari District, Boyolali Regency. This study uses the symbolic interaction theory according to Herbert Blumer. Herbert Blumer's theory has three main premises, namely: 1) Humans act towards an object according to the meanings attached to them; 2) That meaning is the result of social interaction with others; and 3) Those meanings are considered perfect when the social interaction process is taking place. This study uses a qualitative research methodology to produce descriptive data in the form of both written and oral data obtained directly from the field. This research is supported by data in the form of interviews, observations and documentation. The data concluded also uses field data analysis techniques with the Miles and Huberman model. The results of the study show that there are various communication symbols in the Sadranan tradition including: tarub, pagar betek, Besik, Pilgrimage, Kirab, Kejawen Clothing, Royal Soldier Clothing, Incense and Frankincense, Lurup Cloth Covering the Tomb, Umbrella Tomb, Flower Sprinkles, Gunungan Hasil Bumi, Tahlilan, Kenduri, Berkatan, Topeng Ireng art, and finally Buka lawang or open house. The communication symbols in the Sadranan tradition are believed and believed to have deep meaning for the community so that the Sadranan tradition continues to be held and preserved by the community every year.

Keywords: Symbolic Communication, Sadranan Tradition, Pantaran.

The Influence of Digital Marketing and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Tik-Tok Shop Fashion Products (Survey of Communication Science Students at Slamet Riyadi University, Surakarta)

Muhammad Alamsyach Yudhistira, Andri Astuti Itasari, Lukas Maserona Sarungu — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT
This research aims to determine the significance of the influence of digital
marketing and electronic word of mouth (E-WOM) on purchasing decisions for
fashion products at the TikTok shop. This type of research is explanatory with survey
research methods and data collection using questionnaires and other data such as
journals, books, articles, etc. The population of this research is 100 Communication
Science Students, Slamet Riyadi University class 2020-2023. The sampling used was
probability sampling with random sampling technique. The results of the research
show that digital marketing (X1) and electronic word of mouth (e-wom) (X2) partially
have a significant effect on the decision to purchase fashion products at the TikTok
shop, with a value of 2,936 with a p-value of 0.004, and electronic word of mouth ( e-
wom) obtained a value of 3,866 with a p-value of 0.000. Simultaneously, digital
marketing and electronic word of mouth (e-wom) have a significant influence on the
decision to purchase fashion products at the TikTok shop for communication science
students at Slamet Riyadi University, with a value of 70,039 with a p-value of 0.000.
The coefficient of determination (R2) obtained a value of 0.582, which means that
digital marketing and electronic word of mouth have an influence of 58.2% on
purchasing decisions and the remaining 42.8% is influenced by other variables that
were not examined.
Keywords : digital marketing, electronic word of mouth (e-wom), decision to purchase

UTILIZATION OF INSTAGRAM SOCIAL MEDIA AS A MEDIUM FOR INFORMATION AND COMMUNICATION FROM THE SURAKARTA POLICE TO THE PUBLIC

Alfiano Imam Saputro, Herning Suryo — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Technological developments in the field of communication and information have given rise to media designed for the purpose of sharing information and communication with followers. The media is called Instagram, on Instagram its users are given the freedom to upload anything that comes from its users. The existence of Instagram also makes it easier for organizations, agencies or companies to carry out communication processes in order to maintain good correlation with society. The Surakarta Police is one of the agencies that uses Instagram social media in the process of conveying information and communicating with the public. The aim of this research is to describe the use of Instagram social media as an information and communication medium at the Surakarta Police. And in this research, researchers used new media theory, where Instagram is included in this category. Where utilization also includes features on Instagram. The method used in this research uses a qualitative descriptive method. Data obtained through interviews with one of the public relations members of the Surakarta Police and the Community. Apart from that, data is also obtained through observation and documentation. The results of this research are that the use of Instagram social media as an information and communication medium at the Surakarta Police is informative, quite effective and gets a good response. And from these results it can be concluded that the use of Instagram social media can help the public to continue to update information on what is happening in the Surakarta area.

Keywords: new media, Instagram, Surakarta Police

The Director's Communication Style In The Film Production Process Of Joko Songo At Bakar Production

Ayunita Rizky Amara, Buddy Riyanto — Thu, 23 Jan 2025 00:00:00 +0700

Communication style impacts a personâ€™s relationships, both in their career and personal social life, and also affects emotional well-being. It enables individuals to work on aspects that may be considered either good or bad. Communication style can observe and follow various events that occur between people through various media, including in the success of a film production. The film Joko Songo is a fictional film produced by Bakar Production and directed by Dwi Mustanto. The production process of Joko Songo is interesting because most of those involved, including the director, did not come from a filmmaking background. This research can also serve as evidence that communication style plays a crucial role in the creative process, particularly in filmmaking. The research in this thesis uses descriptive research with a qualitative method. This qualitative descriptive method has natural characteristics, meaning it is developed based on real conditions in the field. The sampling technique in this research uses purposive sampling (judgmental sampling). Purposive sampling is a sampling method used by researchers by considering the characteristics of the audience that have been previously identified. Based on the research findings, the director used the open communication style from Nortonâ€™s theory. Through this open communication style, the director exhibited different characteristics but had a positive impact that helped improve the directorâ€™s performance in the filmmaking process.

Keywords: Communication Style, Director, Film Joko Songo.

Penerapan Skill Broadcasting dan Editing di Kompas TV Dewata

Elisa Adi Nugraha — Thu, 23 Jan 2025 00:00:00 +0700

Pendidikan pertama kali yang diperoleh setiap insan yaitu di lingkungan keluarga (Pendidikan Informal), lingkungan sekolah (Pendidikan Formal), dan lingkungan masyarakat (Pendidikan Non Formal).

Kementerian Pendidikan dan Budaya telah berkomitmen bahwa Pendidikan bagi generasi emas di era Revolusi Industri 4.0 yang harus memulai dengan serius dan disiapkan dengan sepenuh hati. Pendidikan merupakan hal yang terpenting dalam kehidupan manusia, ini berarti setiap manusia Indonesia berhak mendapatkannya dan diharapkan untuk selalu berkembang didalamnya, Pendidikan tidak ada habisnya. Pendidikan secara umum mempunyai arti suatu proses kehidupan dalam mengembangkan diri tiap individu untuk dapat hidup dan melangsungkan kehidupan. Sehingga menjadi seorang yang terdidik itu sangat penting. Maka dari itu program magang merdeka belajar kampus merdeka (MBKM) merupakan program yang harus dilaksanakan oleh mahasiswa Pendidikan Perguruan Tinggi Universitas Slamet Riyadi Surakarta dari Fakultas Ilmu Sosial dan Ilmu politik, program Studi Ilmu Komunikasi. Kompas TV Dewata merupakan perusahaan media yang menyediakan konten televisi inspiratif dan menghibur untuk keluarga Indonesia. Sesuai dengan visi misi yang diusung, Kompas TV Dewata mengemas program tayangan news, adventure, knowledge, dan entertainment yang mengedepankan kualitas. Sejalan dengan itu, tujuan Kompas TV adalah menghasilkan media digital yang menyampaikan pesan dengan cara menarik dan efisien untuk menunjang sebuah acara terlaksana dengan baik. dapat menyimpulkan bahwa banyak pengalaman yang penulis dapatkan selama magang di Kompas TV Dewata di bidang Broadcast dan Editor. Sehingga pada akhirnya magang adalah salah satu program yang disiapkan untuk menerbitkan lulusan yang siap bekerja di dunia kerja.

Kata kunci: Kompas TV Dewata, MBKM, Program Pendidikan.

INTERPERSONAL COMMUNICATION BETWEEN MIDWIVES AND PREGNANT WOMEN PATIENTS IN ANTENATAL CARE (ANC) SERVICES AT PRAKTIK MANDIRI BIDAN (PMB) SRI WINARTI DESA SANGGRAHAN NGADIROJO

Dewi Pamungkas, Nurnawati Hindra Hastuti, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Communication is a process of conveying messages carried out by one party and another
party with the aim of achieving mutual understanding of a message or information sent to each
other. Communication can occur anywhere including in the health sector. The purpose of this
study was to determine interpersonal communication between midwives and pregnant women
patients in antenatal care (ANC) services at Sri Winarti's Independent Midwife Practice
(PMB) Sanggrahan Ngadirojo Village. This research is based on the theory of interpersonal
communication or interpersonal communication is a dialog communication that is established
through a direct communication process between two or more people. Messages are received in
two directions, nonverbal and verbal, for example between midwives and patients. This type of
research is descriptive qualitative. The object of this research was conducted at PMB Sri
Winarti with informants of midwives and pregnant women patients. Data collection methods
used interviews, observation and documentation. Data analysis used qualitative analysis. The
results of this study indicate that there is an interpersonal communication process carried out
by midwives of pregnant women patients with 6 stages of interpersonal communication,
namely the desire to communicate midwives with the intention of conveying messages.
Encoding of the communicator, the use of words that are easy to understand and the use of
Indonesian and Javanese. Delivery of messages by midwives with verbal and nonverbal
communication. Receiving messages that patients receive is done directly without media.
Decoding from communicants, understanding the messages conveyed by midwives to patients
is understood and understood and understood. Feedback, patients provide feedbacak by asking
further questions and nodding their heads.
Keywords: interpersonal communication, Independent Midwife Practice (PMB), antenatal
care, midwives, pregnant women patients

RADIO METTA SOLO FM BROADCASTING STRATEGY IN MAINTAINING MILLENNIAL GENERATION LISTENERS ON THE CLUB 90'S PROGRAM

Yesika Amanda Febriani, Buddy Riyanto, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

This research discusses Radio Metta Solo Fm's Broadcasting Strategy in Retaining Millennial Generation Listeners on the Club 90's Program. This type of research is descriptive qualitative and analyzed using the theory of Programming Strategy by Susan Tyler Eastman. Data sources consist of primary data, namely interviews and observations, and secondary data, namely documentation. The results showed that (1) The compatibilty strategy is by determining the broadcast schedule with the daily activities carried out by the community. (2) Habit formation strategy by scheduling broadcast programs and having a special announcer so that listeners get used to the announcer's broadcast style. (3) Audience flow control strategies by presenting listener favorite songs and fulfilling listener requests, as well as conducting monitoring and evaluation. (4) The strategy of conserving program resources by saving and reusing a program that once existed but with a different format. (5) Breadth of appeal strategy by holding interviews with 90s artists and holding quizzes for listeners.

Keywords: broadcasting strategy, radio, club 90's

Marketing Communication Strategies That Used To Maintain Tourist Visits At Private Tumurun Museum

Rodhita Permana Dewi, Nurnawati Hindra H, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

Museums are often considered ancient and scary by some people because the atmosphere and place seem old school. However, several museums in Indonesia, including the Tumurun Private Museum, have succeeded in changing this view by presenting interesting collections of modern and contemporary art. This museum is not only intended as a place to store works of art, but also as an educational venue and to introduce local artists to the millennial generation. This research aims to identify the marketing communication strategies used by the Tumurun Private Museum to maintain its attractiveness to visitors. Researchers used descriptive qualitative research methods with data collection techniques of observation, documentation, interviews and surveys. In collecting data, researchers conducted interviews with assistant managers and tour guides as managers and employees who took part in implementing marketing communication strategies in maintaining tourist visits at the museum and conducted interviews with visitors using the purposive sampling method. Based on the results of research analysis, the management of the Tumurun Private Museum carries out marketing communication strategies to maintain tourist visits to the museum, namely by advertising, Sales Promotion, Public Relations, Personal Selling and Events. Experiences (event experience). The conclusion of this research is that with the marketing communication strategy carried out by the museum management, the Tumurun Private Museum succeeded in maintaining tourist visits. This is evident from the fact that many people are starting to know about the Tumurun Private Museum, which has attracted their interest in visiting the museum. This shows that the right communication strategy can bring success in attracting and retaining visitors.

Keywords: Marketing communication strategies, Integrated Marketing Communication, Tumurun Private Museum.

Utilization of Instagram Social Media as a Marketing Communication Media at the Thrifting Nglapak Day Event

Rifky Wananda Firmandika, Buddy Riyanto, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

Utilizing social media as a marketing communications medium has become a popular strategy. This is due to the ability of social media to reach a wide audience at a relatively low cost, as well as its ability to build deeper interaction and engagement with the audience, as is done by Instagram Nglapak Day. The aim of this research is to find out how to optimize media Instagram social as a marketing communication medium at the Nglapak Day thrifting event. In this research, researchers used qualitative methods. The collected data was then analyzed using the Miles and Huberman data analysis model. The problem with Nglapak Day is that it does not optimize the use of Instagram as a marketing communications medium. The results of this research are alternative suggestions given to Nglapak Day for optimizing Instagram social media as a marketing communications medium which is supported by the Circular Model of SoMe theory according to Regina Luttrell in her book Social Media: How to Engage, Share, and Connect.

Analysis Of Metta Solo FM Radio Marketing Communication Management In Increasing The Number Of Advertisement

Niken Dian Saputri, Nurnawati Hindra H, Andri Astuti I — Thu, 23 Jan 2025 00:00:00 +0700

Radio has an important role in the process of conveying information through broadcast programs such as music programs, news and advertisements. In the current era of globalization, radio managers must try to ensure that radio continues to exist so that it is not eliminated by the development of globalization. Radio Metta FM was originally a family radio with listeners of all ages, but now Radio Metta has turned into a lifestyle radio where listeners range from 10 to 50 years old. These radio changes result in programs also undergoing changes, therefore marketing management is needed to sell new programs on Metta FM so that there are still advertisements on the radio. This research aims to determine the communication management of Radio Metta Solo FM in increasing the number of advertisements. This type of research is qualitative research using the SOSTAC analysis method by Chaffey and Smith. Data sources consist of primary data, namely interviews and observations, as well as secondary data, namely documentation. The research results show that Radio Metta Solo FM's marketing communications management in increasing the number of advertisements is quite good, as evidenced by a significant increase in the number of advertisements.

COMMUNICATION STRATEGY OF CENTRAL JAVA AREA MANAGER IN IMPROVING THE PERFORMANCE OF AGENT RELATIONSHIP OFFICER OTO.COM SOLO BRANCH

Adisty Permata Maharani, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

This research was motivated by the decline in sales experienced by Oto.com Solo Branch, so that the targets that had been determined could not be achieved optimally. After tracing the factors, the decline in sales was caused by the decline in the performance of the Oto.com Solo Branch Agent Relationship, which was triggered by miscommunication that occurred between the Branch Manager and the Solo Branch Agent Relationship Officer. As the highest authority in the Central Java area, the Area Manager has an obligation to resolve problems. Therefore, the right strategy is needed so that the problem can be resolved appropriately. This research uses a qualitative descriptive method, with interview and documentation data collection techniques. The research results show that the communication strategy implemented by the Area Manager is knowing the audience, compiling messages, determining and using media.

Keyword: Communication strategy, Performance, Area Manager

COMMUNICATION STRATEGY OF SUKOHARJO KPU IN REDUCING ABSTENTION IN THE 2024 PRESIDENTIAL AND VICE PRESIDENTIAL ELECTIONS AMONG GEN Z

Khalish Ariq Muhtaram, Herning Suryo Sarjono, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

According to KPU data, the abstention rate in the 2014 elections in Indonesia is still relatively high, namely 49,212,161 (29.1%) out of 176,411,434 permanent voters. The low political participation of the Indonesian people is caused by several factors. One of them is the lack of election education and also the high abstention rate. The data from the SUKOHARJO KPU states that community participation in elections has increased to 80% and the abstention rate has decreased to 4%, while this increase is not accompanied by a decrease in abstention among gen Z In Sukoharjo Regency, which actually experienced an increase in abstention of 2.21% from 2014 to 2019 in the presidential election contestation.The research was conducted with the aim of the communication strategy formed by the Sukoharjo KPU in order to reduce the abstention rate of the 2024 presidential and vice presidential elections among the Z generation. In a process of implementing this research, data collection methods were carried out through interviews with informants. The informants selected were 6 people who were representatives of the Sukoharjo Regency KPU staff. Data is analyzed and conclusions are drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (Source Triangulation). The results of the conclusion show that the communication strategy carried out by the KPU (General Election Commission) of Sukoharjo Regency in order to reduce the abstention rate for the 2024 presidential and vice presidential elections among the Gen Z generation is carried out with 3 strategic steps. That is the socialization of the importance of elections, maximizing the use of social media owned and working on online campaigns (online pamphlets and political education videos). Where from the three strategic steps of the Sukoharjo KPU, all of which fulfill the occurrence of a good communication strategy as quoted according to Harold Lasswell's communication theory (1948). KPU's communication strategy fulfills the 5 elements of Who, Says What, In Which Channel, To Whom, With What Effect.

INTERPERSONAL COMMUNICATION BETWEEN SHOPEEFOOD DRIVERS AND CONSUMERS

Taufik Hidayat, Maya Sekar Wangi, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

The food delivery service industry is currently experiencing increasingly fierce competition. This has triggered an increase in the use of digital platforms due to the availability of various alternative choices for consumers, thus requiring companies to be able to provide superior service attributes compared to their competitors. ShopeeFood as a new service provides various benefits, but its weakness is misunderstandings caused by online communication or not being connected directly when ordering food. Therefore, ShopeeFood drivers as representatives seem to have to take users' attention again, namely through interpersonal communication interactions aimed at fulfilling user satisfaction and loyalty. Consumer satisfaction is one of the important factors that must be considered in order to satisfy consumers. This research aims to determine the interpersonal communication carried out by shopeefood drivers with consumers to get good feedback. This research uses descriptive qualitative methods, researchers also use Miles and Huberman data analysis techniques, namely data reduction, data presentation, and drawing conclusions. Researchers also used purposive sampling techniques to determine informants who were experts and whose statements could be trusted to be used as data sources. The informants in this research were Solobaru shopeefood drivers and shopeefood consumers. The results of this research were obtained using interpersonal communication theory with a humanistic approach from Joseph Devito which consists of five aspects, namely, openness, empathy, supportive attitude, positive attitude, and equality. The interpersonal communication between shopeefood drivers and consumers is very good when shopeefood orders are in progress. So that shopeefood drivers and consumers provide mutual support and respect to minimize debate, good communication is very necessary to get good feedback from shopeefood consumers and add stars to shopeefood driver profiles.

Keywords: Interpersonal communication, Shopeefood drivers, Shopeefood consumers

Organizational Communication of the Pesona Asri Farming Women's Group

Silvia Putri Ismaya, Nurnawati Hindra Hastuti, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

The government's empowerment program through the Women's Farmers Group (KWT)
aims to improve the economy, food security and empower women. However, KWT Pesona
Asri in Klumprit Village faced communication barriers that affected the effectiveness of
the program. This research aims to identify these barriers, in order to become a reference
for other areas with similar problems. This research uses a qualitative descriptive method
to understand the communication barriers of KWT Pesona Asri members in preventing
stunting in Klumprit Village. Through interviews, observation and documentation,
researchers collected data from KWT members, who are women farmers. This KWT has
unique potential and superior products that are beneficial to society. Data validity was
obtained by triangulating sources and methods. This research uses in-depth interviews,
observation and documentation to analyze communication barriers at KWT Pesona Asri,
Klumprit Village. The results showed that communication barriers included members'
low initiative, misunderstandings, and members' busyness, which affected program
effectiveness. Improvement efforts include evaluation and emotional approaches to
increase communication and participation. Research shows that communication at KWT
Pesona Asri faces human, technical and situational obstacles. These obstacles include
miscommunication, lack of member dexterity, and lack of active participation, as well as
physical obstacles such as drought. Ineffective communication hinders goal achievement,
reduces productivity, and affects harvest yields and catfish cultivation.
Keywords: Communication barriers, Farming Women's Group.

MARKETING COMMUNICATION STRATEGY OF BALEKAMBANG PARK IN ATTRACTION TOURIST AS A CULTURAL TOURISM DESTINATION IN SOLO CITY

Wahyu Ardianto Putro, Herning Suryo Sardjono — Thu, 23 Jan 2025 00:00:00 +0700

Indonesia has natural and cultural wealth that can be used as a tourist attraction. One of the interesting cultural tourism destinations in Solo City is Balekambang Park, which is an urban forest tourism and also a cultural heritage area. However, in an effort to attract tourists, the previous promotion of Balekambang Park was still not optimal, especially in the use of digital media. This study aims to describe and analyze the marketing communication strategy used by Balekambang Park to increase its attractiveness as a cultural tourism destination. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results of the study show that the marketing communication strategy carried out by Taman Balekambang is through advertising on Instagram and conventional media, sales promotion with a variety of ticket prices and new facilities, as well as public relations through cooperation with the government, local communities, and influencers. Publicity is done through media articles, and direct marketing is done through special events such as the Ramayana Dance. Although there are obstacles in the implementation of this strategy, there are budget limitations and challenges in community behavior. The strategy implemented is quite effective in attracting tourists who visit and achieve part of their goals. Evaluation and adjustment to this strategy is expected to improve the image and attractiveness of Balekambang Park as a superior cultural tourism destination in the city of Solo.

Keywords : Marketing Communication Strategy, Balekambang Park, Tourism, Culture, Promotion.

THE EXISTENCE OF TRADITIONAL MEDIA WAYANG ORANG SRIWEDARI AS A DEVELOPMENT INFORMATION MEDIA IN THE DIGITALISASI

Mahardika Kurnia Ardhi, Maya Sekar Wangi, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

The use of technological advances in the development of cultural values â€‹â€‹contributes to the integration of digital technology and culture which will become a special attraction for the wider community. Culture has philosophy, artistic and moral values â€‹â€‹as well as entertainment. Meanwhile, the aim of this author is to examine the existence of the traditional media Wayang Orang Sriwedari as a development information medium in the digital era? The aim of this research is to examine the existence of the traditional media Wayang Orang Sriwedari as a development information medium in the digital era. This type of research uses qualitative descriptive research while data collection techniques use interviews, observation and documentation. Data sources use written reports, photos, documentation, field observations and websites. The results of research on wayang orang as a performing art that conveys values â€‹â€‹in a symbolic, connotative and aesthetic form by conveying the message of rules, norms and life guidelines that are expected to be followed by the next generation as well as the existence of the traditional media of wayang orang Sriwedari as a medium for development information in the digital era so that continues to exist, strengthened by supporting factors, namely community appreciation, support from the government and innovation and creativity. In this way, it is a form of anticipation to introduce the younger generation so that later it can have an impact on the emergence of younger generations and consistent audience attendance.

Keywords: Existence, Traditional Media, Sriwedari Wayang Orang

Interpersonal Communication of Baristas in Creating Customer Satisfaction

Winda Milanuari, Maya Sekarwangi, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

Data from the Ministry and Data Center show an increase in domestic coffee consumption over the past five years, including in Surakarta City. Emercel Coffee Studio, which has a co-working space theme, has become the main choice for young people and WFA (Work From Anywhere) workers. After implementing the Training of Service program in 2022, Emercel Coffee Studio experienced a 15% increase in the number of customers, and reviews showed a significant increase in satisfaction with the service, indicating a correlation between the quality of interpersonal communication practiced by the baristas and customer satisfaction.This study aims to describe the interpersonal communication between baristas and customers at Emercel Coffee Studio that contributes to customer satisfaction. This research uses the theory of interpersonal communication effectiveness developed by DeVito. The research method used is qualitative, with data collection techniques through observation, interviews, and documentation.The results of the study show that in the component of equality, there is an age-based imbalance, where baristas find it easier to communicate with younger customers compared to older ones. However, in the components of openness, empathy, support, and positive attitude, interpersonal communication has been going well and meets customer expectations. Baristas demonstrate openness by sharing detailed information about the menu and responding honestly to customer feedback; empathy by understanding and meeting customer needs; support by providing personal attention; and a positive attitude through friendliness and warm greetings. Thus, effective interpersonal communication by baristas is key to creating a positive experience and increasing customer satisfaction at Emercel Coffee Studio.

Keywords: Interpersonal communication, barista, customer satisfaction

Communication Pattern of Alternative Universe Writer and Readers “Triple A” (Case Study on Account X @kyuniverce)

Dian Puspita Sari, Nurnawati Hindra Hastuti, Lukas Maserona — Thu, 23 Jan 2025 00:00:00 +0700

After the pandemic, Alternative Universe (AU) fiction has become a new trend among Generation Z. The @kyuniverce account is one of the Alternative Universe writers who often interacts with their readers. This research aims to find out the communication patterns of Alternative Universe “Triple A” writers and readers. The theory used is the theory of mass communication by McQuail. The research method used is descriptive qualitative with purposive sampling technique. To analyze the communication patterns used, researchers presented 6 informants where 1 person was a writer and 5 people were readers. The results of this study indicate the existence of two communication patterns on the @kyuniverce account, namely circular communication patterns, where there must be feedback to each other, as well as broker communication patterns, where the recipient of the message can choose to continue the message or not.

Keyword : Alternative Universe, X, a Pattern of Communication

Followers` Perception of Nonnindah Account as the Brand Ambassador of Nabila Skincare

Medy Anggraeni, Herning Suryo Sarjono, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

This research explores followers' perceptions of the Instagram account Nonnindah as the brand ambassador for Nabila Skincare. The aim is to analyze how followers, particularly those aged 20-30, view her role. Using a descriptive qualitative approach, data was gathered through interviews and documentation.The findings reveal two main perceptions among followers. On the positive side, many believe that Nonnindah effectively communicates the benefits of Nabila Skincare products, enhancing her credibility as a brand ambassador. They appreciate her ability to engage with her audience and promote the products successfully.Conversely, there is a negative perception from some followers who feel that Nonnindahâ€™s content lacks authenticity and tends to be monotonous. They express concerns that her promotional efforts come off as overly commercial and insufficiently creative, impacting their overall engagement with the brand.Overall, the study highlights the mixed responses to Nonnindah's effectiveness as a brand ambassador, reflecting the complexities of influencer marketing in the skincare industry.
Keywords : Followers perception, Brand Ambassador, Nonnindah, Media Social, and Nabila Skincare

The Use Of Visual Themes In Instagram Feeds To Increase Follower Engagement: A Case Study On @Gteamagency Instagram Account

Atsilia Rofi'atul Luthfi, Buddy Riyanto, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

One of the effective and interesting forms of communication is Visual Communication Design. Visual Communication Design is a discipline that is closely related to the concept of communication. This research aims to describe how the use of visual themes in Instagram feeds can increase follower engagement. This case study was conducted on the Instagram account of gteam.agency, a social media agency that uses a consistent and attractive visual theme. This research uses descriptive qualitative research. Data collection methods used interviews, observation, and documentation. The data were analyzed using the Uses & Gratification theory. The results show that the use of good and consistent visual themes plays an important role in increasing engagement and success on social media platforms such as Instagram. An attractive visual theme can attract followers' attention, increase brand awareness, and encourage interaction.

APPLICATION OF THERAPEUTIC COMMUNICATION BY A THERAPIST IN CHILD PATIENTS WITH ADHD (ATTENTION DEFICIT HYPERACTIVITY DISORDER) IN INCREASING CONCENTRATION

Widy Hastuti, Nurnawati Hindra H, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Inappropriate care and education patterns for children with special needs can result in delays
and limitations in development, especially in children with ADHD (Attention Deficit
Hyperactivity Disorder). One of the causes is the lack of optimality in education,
communication patterns and care between ADHD children and the people around them.
Therefore, this research aims to explain how therapists at the Olan Development Center
Sragen Child Development Clinic apply therapeutic communication to child patients who have
ADHD to increase their concentration levels. The theory used is the theory of stages of
therapeutic communication by Stuart, G.W. This research uses a qualitative descriptive
method. Data collection techniques use observation, interviews, documentation methods.
Meanwhile, the data analysis techniques used are data reduction, data presentation, and
drawing conclusions. The results of this research show that in the therapy process, therapists
always use verbal and non-verbal communication. Verbal communication takes the form of
commands and praise, while non-verbal communication takes the form of hugs. Next, there is
a therapeutic communication process carried out by the therapist which consists of the
introduction, orientation, work and evaluation stages. In its implementation, lack of complete
facilities and infrastructure, limited time and parents who are less cooperative are the
obstacles experienced by therapists when carrying out this process.
Keywords: ADHD, Therapeutic Communication, Therapist

STRATEGI PUBLIC RELATIONSMEMPERTAHANKAN CITRA POSITIF

David Dwiki Kurniawan, Herning Suryo, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Fadjar Studios is a facilities management service. The main objective of business efforts in carrying out a strategy to maintain a positive image is by carrying out programs to achieve company performance where Fadjar Studios by making updates which we distribute directly or through online media in order to get a positive image from the public. Based on these problems, there is a statement, namely: What is the public relations strategy for maintaining a positive image of Fadjar Studios, as well as steps fordata collection, planning, action and communication, and evaluation. The research approach used is a qualitative approach, because researchers want to know the strategies carried out by Fadjar Studios public relations in maintaining the company's image. The data collection techniques used in this research were observation, interviews and documentation. The theory used is the public relations theory of Cutlip, Center, and Broom (2005: 268). This theory explains the four steps of the public relations management process, namely: Data Collection, Planning, Communication, and Evaluation. The research results show that in maintaining a positive image, Fadjar Studios carries out a process of defining problems using data and information. The planning process uses systematic planning. The implementation process is carried out according to the plan that has been prepared. The evaluation process is carried out after implementation is complete. From this research it can be concluded that public relations implements strategies to maintain a positive image. The steps taken are also in accordance with applicable procedures

Keywords: Strategy, Public Relations, Image, Fadjar Studios

USE OF THE @GOARESI INSTAGRAM ACCOUNT AS A MEDIA FOR NATURAL TOURISM INFORMATION IN GOA RESI, BULUKERTO WONOGIRI DISTRICT

Ganis Unami Anggraini, Herning Suryo, Fikriana Mahar R — Thu, 23 Jan 2025 00:00:00 +0700

Instagram is a social media platform based on uploading informative photos and videos. The Instagram account @goaresi is an Instagram account that uploads informational content about the Goa Resi tourist attraction. Where the content managed contains information about the Goa Resi tourist attraction. As of June 20, the Instagram account @goaresi has had 3000 followers. The aim of this research is to describe the use of Instagram @goaresi as a tourist information medium for Goa Resi Wonogiri. This type of research is descriptive qualitative research. The technique for determining informants in this research is using purposive sampling technique, data collection techniques using interview and documentation techniques, while for data validity the author uses data triangulation techniques. The data analysis technique uses interactive analysis. Based on the research results, it was concluded that, in using Instagram as an information medium, the @goaresi admin produces content that describes the Goa Resi tourist attraction in the form of photos and videos. The content that has been produced is then uploaded using Instagram features, namely Feeds, Reels, Highlights and Stories.

Keywords: Instagram, Goa Resi, information media, tourism

Pokdarwis Digital MPokdarwis Digital Marketing Communication in Increasing the Number of Visitors on Sosogan Hill, Karanganyar Regencyarketing Communication in Increasing the Number of Visitors on Sosogan Hill, Karanganyar Regency

Putri Mia Puspitasari, Buddy Riyanto, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

This research aims determine the digital marketing communications of Pokdarwis in increasing the number of visitor on Bukit Sosogan Kabupaten Karanganyar. The data collection and research process for this thesis was carried out from may to june 2024 with three sources. The thesis data collection technique was carried out using observation and qualitative interviews with sources related to Bukit Sosogan digital marketing communications. The result of research and interviews show that management has maximized Bukit Sosogan marketing communications using social media Instagram and Youtube, but the Bukit Sosogan maangement has not maximized interaction with followers on the Youtube social media platform.

WAHANA CIPTA SINATRIA'S MARKETING COMMUNICATION IN SUPPORTING SUMBERBULU TOURISM VILLAGE, DISTRICT MOJOGEDANG, KARANGANYAR DISTRICT

Valentino Bimo Raharjo, Haryo Kusumo Aji, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

This research was conducted with the aim of knowing and describing the marketing
communication of the Wahana Cipta Sinatria (WCS) Homestay towards the Sumberbulu
Tourism Village. The researcher used a qualitative descriptive method to understand the
phenomenon and obtain in-depth data holistically regarding the marketing
communication of the Wahana Cipta Sinatria Homestay towards the Sumberbulu
Tourism Village through the application of IMC (Integrated Marketing Communication)
by Schultz. Data collection techniques include observation, interviews and
documentation. Based on the results of the research analysis, Wahana Cipta Sinatria
(WCS) carries out integrated marketing communications or IMC (Integrated Marketing
Communication), including advertising, sales promotion, personal selling, public
relations, direct marketing. The conclusion of this study is that Wahana Cipta Sinatria
(WCS) implements IMC (Integrated Marketing Communication) marketing
communications, including the use of social media such as WhatsApp, Instagram and
Facebook in conducting promotions, interacting directly with visitors through personal
selling, building public relations activities in marketing and sponsorship activities and
conducting direct marketing to build trust and fedback.
Keywords: Wahana Cipta Sinatria, Marketing Communication, IMC

Therapeutic Communication To Improve Children's Speaking Skills Autism Spectrum Disorder (ASD) at UPTD Center for Disability Services and Inclusive Education Surakarta

Brigitha Kartika Febriyaningrum, Maya Sekar Wangi, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

Humans are social creatures in the sense that they cannot live alone and continuously with other humans. Humans need to interact, live in groups or need help from others. Of course, with children with special needs such as children with Autism Spectrum Disorder (ASD) who have limitations in interacting and communicating due to constraints from themselves. With the limitations they have, as parents of ASD children, they should be able to provide all forms of special education or therapy so that the child can improve their speaking and interacting abilities. Therapeutic actions with competent handling will improve ASD children. UPTD Center for Disability Services and Inclusive Education Surakarta is a place where children with special needs can get free therapy education. UPTD PLDPI Surakarta provides therapy in the form of speech therapy, behavioral therapy, occupational therapy and food therapy for children with Autism Spectrum Disorder (ASD). Speech therapy by therapists is a therapeutic action carried out at UPTD PLDPI Surakarta to improve the speaking and interacting abilities of ASD children. Using therapeutic communication in the form of therapeutic communication by therapists can help ASD children feel comfortable and feel confident if they can carry out therapeutic actions with a sense of security. So that ASD children who are guided by therapists when carrying out speech therapy properly will make ASD children more able to improve their speaking skills.

Keywords: Therapeutic Communication, Children with Autism Spectrum Disorder (ASD), Speech Therapy, UPTD Center for Disability Services and Inclusive Education Surakarta.

Interpersonal Communication Of Teachers and Children With Special Needs Mental Retardation at Junior High School Level In The Process Of Building Self-Confidence at SLB Anugerah Colomadu

Selya Abyad Setyawa Badar Bahaduri, Nurnawati Hindra H, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Children with special needs who are mentally retarded are children with below average intellectual abilities. Children with these disabilities of course want to receive an education like children their age. By having interpersonal communication between teachers and students with special needs who are mentally retarded, it makes it easier for teachers to conduct counseling with their students. With this approach through interpersonal communication, five stages of the interpersonal communication process can be carried out which contain the stages of contact, involvement, familiarity, damage and repair to form self-confidence in students with intellectual disabilities. The research method used is a qualitative research method with a descriptive approach. Data collection techniques taken by researchers are through observation, interviews and documentation. The results of this research show that teachers at SLB Anugerah Colomadu can help their students act confidently when meeting new people and have the courage to appear in public, through these five stages of interpersonal communication, self-confidence is achieved in mentally retarded students at the junior high school level at SLB Anugerah Colomadu.

Keywords: Interpersonal Communication, Mental Retardation, Teacher, Self-Confidence.

DIGITAL CONTENTOF UMKM TAHU SAMBAL MBAK JIAH VIA TIK-TOK ON THE @INFOMAKANSOLO ACCOUNT TO INCREASE SALES POST COVID-19 PANDEMIC

Andrean Rendi Irawan, Nurnawati Hindra H, Estu Widyowati — Thu, 23 Jan 2025 00:00:00 +0700

This research discusses the Marketing Strategy of the Tiktok Application as an online
promotional media at Tahu Sambal Mbak Jiah, where these stalls utilize each other or
use the Tiktok Application as their promotional media and sell food at very affordable
and unique prices. to get customers. Mbak Jiah's chili tofu offers a different concept and
is new to this city. This research aims to find out about: First, the marketing strategy in
using the Tiktok application as an online promotional media for Ms. Jiah's Tahu
Sambal. Second, marketing strategies in using the Tiktok application during the
pandemic. This research is field research using descriptive qualitative research
methods. Data collection techniques using observation, interviews and documentation.
The data validation technique uses source triangulation by collecting similar data and
information from various.
Keywords: TikTok application, marketing strategy, Mbak Jiah's Sambal Tofu

Communication Strategy of the Empowerment Facilitator of the Ministry of Public Works and Public Housing in Building Awareness and Support of the Community for the Self-Help Housing Stimulus Assistance Program (BSPS) in Susukan Village, Banjarnegara, Central Java

Soleh Wahyu Utomo, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

Communication plays a crucial role in human social life, whether in individual, group,
or organizational interactions. In the governmental context, communication is key to the
effectiveness of public programs. An example of this is the Self-Help Housing Stimulus Program
(BSPS) managed by the Ministry of Public Works and Housing (PUPR). This program involves
Field Facilitators (TFL) to ensure effective implementation and communication with the
community. Empowerment Facilitators are responsible for educating and empowering the
community, as well as ensuring the program's success through direct field support. This study
aims to evaluate the communication strategies used by PUPR empowerment facilitators in
building awareness and community support for the BSPS program in Desa Susukan,
Banjarnegara, Central Java. The focus is on how these communication strategies affect
community understanding and involvement in the self-help housing program. The research
employs a descriptive qualitative methodology, including interviews, observations, and
documentation. The findings reveal that the communication strategies of PUPR empowerment
facilitators in the BSPS program in Desa Susukan include four main aspects: disseminating
information through WhatsApp groups and direct meetings, motivating the community by
explaining the program's benefits and ensuring adherence to schedules, educating about adequate
housing and program optimization, and providing accurate information on housing standards
according to PUPR guidelines. Effective collaboration among the community, village heads, and
facilitators is essential, with the use of effective communication media to ensure information is
received and understood properly.
Keywords: Communication, Empowerment Facilitators, Self-Help Housing

ZHONDANG PAN AND M. KOSICKI FRAMING MODEL ANALYSIS REGARDING THE NEWS OF GANJAR PRANOWO APPEARING IN THE AZAN SHOW ON PRIVATE TV: ON ONLINE MASS MEDIA INEWS.ID AND METROTVNEWS.COM (PERIOD 11-19 SEPTEMBER 2023)

Isgiyanti Marfu'ah, Buddy Riyanto, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

The function of the media is to influence. One example is how the media is used as a tool to conduct political campaigns with the aim of providing impression management. As in the azan broadcast featuring presidential candidate Ganjar, election observers argue that this is identity politicization. A journalist is inseparable from their perspective in analyzing the data they get in the field. With the different perspectives of journalists in observing facts, the term framing emerged. iNews.id and Metrotvnews.com have different views on the appearance of Ganjar in the azan broadcast on private TV. The purpose of this research is to find out how iNews.id and Metrotvnews.com media framed the case of Ganjar's appearance on the azan broadcast. Using Zhondang Pan and Kosicki's framing analysis theory to determine the reality created by revealing script, syntax, thematic, and rhetorical elements. The results showed that iNews.id and Metrotvnews.com carried out media framing by selecting headlines, sources, source quotes and image placement which were used as tools to frame the news of the two media. by selecting headlines, sources, source quotes and image placement which were used as tools to frame the news of the two media. From the results of this research, it can be concluded that iNews.id media made a pro framing of Ganjar while Metrotvnews.com media framed Ganjar with disapproval/contra.

IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION BUMDES SIDOWAYAH SYNERGY IN TOURISM VILLAGE MANAGEMENT SIDOWAYAH PERIOD 2023

Fatimah Nur Azizah, Maya Sekar Wangi, Lukas Maserona — Thu, 23 Jan 2025 00:00:00 +0700

Sidowayah Village, located in Klaten Regency, Central Java, has significant potential in the tourism sector, particularly through water attractions like Umbul Siblarak. The Covid-19 pandemic that began in 2020 led to a sharp decline in visitor numbers. Bumdes Sinergi Sidowayah responded to this challenge by implementing an Integrated Marketing Communication (IMC) strategy in 2023 to increase tourist numbers and strengthen the positive image of Umbul Siblarak. This research aims to analyze the effectiveness of IMC implementation by Bumdes in managing Sidowayah Tourism Village. Five key IMC elements, namely advertising, sales promotion, public relations, direct marketing, and personal selling, are examined in depth. The research employs a descriptive qualitative method, with data collected through in-depth interviews, observation, and documentation. The results indicate that IMC implementation successfully increased visitor numbers and reinforced Umbul Siblarakâ€™s image as a safe and attractive tourist destination.

Keywords: Integrated Marketing Communication, Bumdes Sinergi Sidowayah, Umbul Siblarak, Marketing, Tourism

Implementation of Nonverbal Communication by Coyudan Intersection SupervisortoIncrease Awareness and Safety of Road Users Implementation of Nonverbal Communication by Coyudan Intersection Supervisor to Increase Awareness andSafetyof Road Users

Lidia Penta Resha, Nurnawati Hindra H — Thu, 23 Jan 2025 00:00:00 +0700

This research focuses on the role of nonverbal communication in the context of traf ic at theCoyudan intersection, Surakarta City. This city has a high volume of vehicles, especiallyduring rush hours, which often causes traf ic jams. One solution implemented to overcome this problemis to involve Traf ic Control Volunteers (Supeltas) who use nonverbal movements to regulatevehicle flow and increase the safety of road users. The aim of this research is to find out hownonverbal communication is used by Surakarta City Traf ic Control Volunteers (Supeltas) toincrease awareness and safety of road users. The method used in this research is qualitative witha descriptive approach. Data collection was carried out through in-depth interviews, fieldobservations and documentation. The data sources for this research are interviewdata frominformants and literature. Research informants included Supeltas members and road users inthe Coyudan intersection area. The theory used in this research is the SMCR model introducedby David K. Berlo. This type of research is descriptive qualitative. Determining informantsusing purposive sampling. The research results were obtained after the researcher carriedout
the data analysis stages, namely data collection, data reduction, data display, and verification. The research results show that the nonverbal movements implemented by Supeltas, including12 traf ic movements taught by Satlantas, are ef ective in regulating traf ic flowand increasingroad user awareness. In general, Supeltas plays an important role in creating safer andmoreorderly traf ic conditions through the use of nonverbal communication. Keywords: Nonverbal communication, Supervision, Road safety, Traf ic

ANALYSIS OF THE USE OF TIKTOK SOCIAL MEDIA TO INCREASE CONSUMER BUYING INTEREST ONLINE ON THE SOMETINC OFFICIAL BRAND

Nimas Ayu Anggraini, Nurnawati Hindra H, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

The rapid development of communication technology has also led to the development of communication media from conventional media to a social media platform. This development is then utilized by business actors to carry out promotional activities through social media for products. One of the media that is considered appropriate to use at this time is TikTok, TikTok media is considered to have promising prospects because its users are increasing day by day and is also popular among young people. Based on this description, researchers are interested in conducting research on how the Somethinc official brand strategy increases consumer buying interest through its TikTok account as a marketing tool. The research method used is documentation and interviews with Resellers and female students domiciled in Soloraya. The findings in this study highlight the importance of promoting a product on TikTok to build consumer awareness, and that TikTok has an important role in increasing consumer awareness and buying interest, thus showing the potential of the TikTok social media platform as an effective marketing tool for a business.

Keywords: Social media, Marketing, TikTok, Buying Interest

Interpersonal Communication between Leaders and Employees in Building Harmonious Working Relations at the Bozcilix Clothing Production Company

Muhammad Imron — Thu, 23 Jan 2025 00:00:00 +0700

This research aims to explain how interpersonal communication is carried out to build harmonious working relationships at the Bozcilix Clothing production company. The problem formulation in this research is how interpersonal communication is carried out to build harmonious working relationships in the Bozcilix Clothing production company. The theory used in this research is interpersonal communication theory which explains how to communicate directly between two people face to face where they exchange messages spontaneously and directly, both through words and body movements. The research method used is a qualitative descriptive method. Data was collected through interviews with leaders and employees as well as analysis of documents related to the company's internal communications. Data analysis is carried out by reducing data, presenting data, and drawing conclusions to find out answers about what is being studied. The results of this research show that the interpersonal communication process carried out by the Bozcilix Clothing Production company uses primary, secondary communication patterns, and uses a transactional communication model which aims to build harmonious working relationships in the Bozcilix Clothing Production company. Researchers found that there were obstacles to interpersonal communication in this research, including differences in perception, errors in conveying messages, delays in response and lack of clarity in the information conveyed..

Keywords: Interpersonal Communication, Primary Pattern, Secondary Pattern, Transactional Model

ORGANIZATIONAL COMMUNICATION STRATEGY CHAIRMAN OF KARANG TARUNA TUNAS MEKAR IN THE TUNAS MEKAR CUP IV EVENT

Fakhrudi Munawwar Aldy, Maya Sekar Wangi, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Every activity in an organization whether or not communication activities are effective is largely determined by communication strategy, strategy is essentially planning (planning) and management (management) to achieve a goal.The purpose of this research is to see the organizational communication strategy of the Head of Tunas Mekar Youth Organization in the Tunas Mekar Cup IV event.This research uses the theory of organizational communication strategy. Types and methods of research using primary data from interviews and secondary data from documents, books, and journals. The data collection technique used is Purpose Sampling, while to test credibility using Triangulation of Sources and analyzed by the interactive analysis method developed by Mattew B. Milles and A. Michel Huberman. Milles and A. Michel Huberman, namely data condensation, presenting data, then drawing conclusions or verification. In running an event Tunas Mekar Cup IV requires stages of communication strategy, namely strategy formulation, strategy implementation, and strategy evaluation. In the strategy formulation, researchers use communication strategy planning to achieve success. In planning the communication strategy itself using the planning model from Cangara Hafied, namely, the â€œSign Flow Communication Planning Modelâ€. In the target team selected must have high quality and loyalty. Organizing the Tunas Mekar Cup IV event is based on the initial goal of providing a forum for the younger generation and providing entertainment to the community. The messages used are persuasive and informative messages. Building commitment to the Tunas Mekar Cup IV event still uses previous values and techniques and increases commitment. Selection and use of media in delivering messages with online media and print media. Making a communication plan can be by direct negotiation, the concept of the media used, licensing of related parties, proposals for sponsors and donors, evaluation of success. In the implementation of communication strategies in the Tunas Mekar Cup IV event requires collaboration between parties. The chairman overcomes member problems by taking a personal approach to members who run away from the assigned tasks. The success of the Tunas Mekar Cup IV event can be obtained by all committee members doing their duties and responsibilities well. Evaluation of the communication strategy of Tunas Mekar Youth Organization is done by forming a group discussion forum (FGD) and evaluating individual and team performance. The conclusion of this research is that the communication strategy of the Head of Tunas Mekar Youth Organization in the Tunas Mekar Cup IV event can be said to be not in accordance with expectations, but in its implementation it is still running smoothly.

Keywords: Organizational Communication Strategy, Stages of Communication Strategy, Youth Organization, Sign Flow Planning Model,

SENTANA ART MARKETING COMMUNICATION TO PROMOTE AND SELL MUSIC INSTRUMENT PRODUCTS ABROAD

Titan Venus Hendrawan, Buddy Riyanto, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

Sentana Art is a musical instrument craftsman company that is less appreciated and does not get the right market in Indonesia, due to limited human resources and lack of availability of raw materials so that it cannot meet the demand of the Indonesian market. Therefore, Sentana Art carries out marketing activities abroad because it has a vision and mission in preserving Indonesian culture. Sentana Art carries out marketing activities with a series of musical performances in various parts of the world. The purpose of this study is to describe Sentana Art's marketing communication activities in promoting and selling its products abroad. This study is descriptive qualitative with the determination of informants through purposive sampling. This study uses the theory of integrated marketing communication elements from Kotler & Keller. Data collection methods through interviews, observations and documentation. Data analysis techniques using the Miles & Hubberman method. The results of this study are Sentana Art's marketing communications with a series of events from musical performances, exhibitions, workshops, press conferences, and digital works, through Events & Sponsorships. Public Relations and Publicity. Interactive Marketing. Personal Selling. Word of Mouth Marketing with feedback and recommendations from visitors on the series of music performances held. The results of marketing communications carried out with the sale of all products abroad, as well as getting many offers of work relationships and collaborations for music performances to follow.

Keywords: Marketing communications, Integrated Marketing Communication Elements, Music performances, Product Sales, Work Relationships

LEADER COMMUNICATION PATTERNS IN INCREASING EMPLOYEE WORK MOTIVATION IN THE MARKETING DIVISION OF CV MEDIA AGUNG SURAKARTA

Adi Nugroho, Maya Sekar Wangi, Siswanta Siswanta — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Good and proper communication patterns are essential for a leader. In this regard, cooperation will proceed smoothly. The communication conducted by a leader should take the form of instructions or input, such as suggestions, commands, advice, or constructive criticism. Frequent miscommunication between leaders and subordinates can affect employee motivation. The purpose of this research is to determine the communication patterns applied by leaders in enhancing employee motivation in the Marketing Division of CV Media Agung Surakarta. This research is of a descriptive qualitative nature. The data collection techniques in this research include observation, internal company data, journals, and literature studies. Data analysis is conducted using the Miles and Huberman Interactive model. The data analysis process is carried out in several stages, namely data condensation, data presentation, and drawing conclusions or verification. The results of this research indicate that in the Marketing Division of CV. Media Agung Surakarta, a chain communication pattern is used. Additionally, there are obstacles such as miscommunication between the leader and field staff in carrying out their tasks, which affects employee motivation.

Keywords: Communication Patterns, Leadership, and Work Motivation

Rebranding Strategy to Increase Brand Awareness

Reza Puspitasari, Nurnawati Hindra Hastuti, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Previously, Lokananta was the first recording studio in Indonesia located in Solo City, but it has now transformed into a public space with an educational tourist destination. Following the revitalization process and a change in its business objectives, Lokananta Surakarta created a vision to become a Creative and Commercial Hub for local musicians, artists, and UMKMs, thereby contributing to social impact, economic growth, and the preservation of Indonesian culture. The aim of this study is to understand and describe the rebranding strategies employed by Lokananta after its revitalization to enhance brand awareness. This research uses a qualitative descriptive approach with a case study method to describe the issues and focus of the study. In executing its rebranding process, Lokananta employed several primary strategies, including: 1. Repositioning 2. Renaming 3. Redesigning, 4. Relaunching. Additionally, to maintain and enhance its brand awareness, Lokananta utilized strategies such as: publication, events, community building, informing or imaging, lobbying and negotiation, and social responsibility. The results show that Lokananta has successfully executed rebranding while maintaining its primary role as an Indonesian recording industry while providing valuable experiences for visitors.

Keywords: Rebranding, Lokananta, public space, brand awareness

WORD OF MOUTH AS A MARKETING COMMUNICATION STRATEGY FOR SANGGAR WAYANG PURWANTO

Pratama Nur Wibowo, Herning Suryo, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Wayang is a popular traditional art from Indonesia, especially in Java. On November 7, 2003, UNESCO recognized wayang kulit as a world cultural heritage, emphasizing the importance of preserving this art. In the era of globalization, fierce competition requires MSMEs, including art businesses, to implement effective marketing strategies in order to survive. One strategy that has proven effective is Word of Mouth or word-of-mouth promotion. Sanggar Wayang Purwanto, a traditional business in Central Java that was established in 1976, utilizes this strategy in marketing. Therefore, this study was conducted to describe the application of the Word of Mouth strategy in the Purwando Puppet Studio. The research method used was qualitative with the main respondents Mr. Purwanto, the owner of the studio, and his consumers. The results of the study show that Sanggar Wayang Purwanto uses two types of Word of Mouth: Amplified Word of Mouth triggered by the company, and Organic Word of Mouth which arises naturally from consumers. There are five key elements in the application of Word of Mouth in this studio: (1) Talkersâ€”speakers from customers and close networks, (2) Topicâ€”product quality, competitive prices, and friendly service, (3) Toolsâ€”direct communication and traditional information dissemination, (4) Talking Partsâ€”engaging consumers through active responses, and (5) Trackingâ€”monitoring customer satisfaction and responses without special supervision. But by maintaining quality and service.

Keywords: marketing communication, word of mouth, puppet studio

ANALYSIS OF PERSUASIVE COMMUNICATION ON THE YOUTUBE CHANNEL "KEMBAR MUSIC DIGITAL" TO ATTRACT GENERATION Z VIEWERS TO CAMPURSARI MUSIC

Dwi Anto, Nurnawati Hindra H, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT
The interest of Generation Z viewers in Campursari music on the Kembar Music Digital
YouTube channel is examined through persuasive communication techniques, linked to the
number of viewers, likes, subscribers, and comments, which are predominantly contributed by
Generation Z. This can be observed from the profile of viewers' accounts on each post on the
Kembar Music Digital YouTube channel. This study was conducted to analyze persuasive
communication in attracting the interest of Generation Z viewers. The theory applied in this
research is Efendy's persuasive communication theory. This research is descriptive in nature
with a qualitative method. The results show that Generation Z's interest in Campursari music
on the Kembar Music Digital YouTube channel is influenced by music arrangement, song
selection, singer choice, and video quality in each post. This is supported by interviews with
informants, who are subscribers and viewers of Kembar Music Digital, confirmed to be
interested in Campursari music on the channel and considered reliable as data sources for the
research.
Keywords: Kembar Music Digital, Persuasive Communication, Generation Z Viewers Interest

INTERPERSONAL COMMUNICATION OF PHOTOGRAPHERS IN RETAINING CUSTOMERS

Ivan Musthova, Buddy Riyanto, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

This research aims to find out the problem solving related to the problems experienced by Wibi Febrian photographer in conducting an interpersonal communication activity in maintaining customer interest. This research is descriptive with qualitative analysis. Data collection techniques are done by interviewing informants from both Wibi Febrian and his service users. The results showed that interpersonal communication used by Wibi Febrian in maintaining its customers by applying 2 types of communication, namelyverbal and non-verbal communication between Wibi Febrian to its customers. Thereverse assessment was felt from the service users, because Wibi Febrian did not apply the 5 positive attitudes, namely in the form of not doing respect, empathy, audible, clarity and humble towards his customers.

Keywords : Interpersonal Communication, Wibi Febrian and Customers

MARKETING COMMUNICATIONS MC DONALD’S SLAMET RIYADI IN INCREASING COMPETITIVENESS

Nida Hasnafi’ah — Thu, 23 Jan 2025 00:00:00 +0700

Penelitian ini membahas komunikasi pemasaran di Mc Donald’s Slamet
Riyadi Solo dalam meningkatkan daya saing. Mc Donald’s Slamet Riyadi
didirikan pada tahun 2013 dan telah berkembang menjadi salah satu jaringan
bisnis restoran cepat saji di kota Solo. Mc Donald’s Slamet Riyadi terus
mengikuti tujuan yaitu mempertahankan kualitas produk dan layanan serta
meningkatkan daya saing ditengah pesatnya perkembangan bisnis food and
beverage. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana
komunikasi pemasaran Mc Donald’s Slamet Riyadi dalam meningkatkan
daya saing. Komunikasi pemasaran yang digunakan Mc Donald’s Slamet
Riyadi dalam meningkatkan daya saingnya menggunakan pendekatan
seperti periklanan, promosi penjualan, hubungan masyarakat, penjualan
personal dan pemasaran langsung. Pendekatan tersebut dilakukan baik
secara langsung maupun dengan pemanfaatan media sosial. Melalui
komunikasi pemasaran yang komprehensif, McDonald's Slamet Riyadi
diharapkan terus menjadi pemimpin dalam industri makanan cepat saji dan
mampu memenuhi beragam tuntutan konsumen. Metode yang digunakan
dalam penelitian ini adalah kualitatif deskriptif.
Kata Kunci: Komunikasi pemasaran, Mc Donald’s Slamet Riyadi, Daya
saing

Utilizing Instagram as a Marketing Communication Medium for Wedding Vendor Momen Terbaik Photography

Adhi Triyandartoko, Buddy Riyanto, Herning Suryo Sarjono — Thu, 23 Jan 2025 00:00:00 +0700

The Utilization of Instagram Social Media as a Marketing Communication Tool for Wedding Vendors, Specifically in the Photography Industry with a Focus on Best Moments Wedding Photography Vendor, Continues to Experience Technological Advancements. The purpose of writing this Scientific Study is to understand how Best Moments Wedding Photography Vendor utilizes Instagram as a marketing communication medium to increase the number of wedding photography service users and the planning process. The author collects, analyzes, reviews literature, and conducts documentation studies of content posted by the Best Moments Wedding Photography Instagram account, as well as conducts interviews with the vendor owner. The research results show that the Best Moments Wedding Photography account utilizes Instagram as a marketing communication medium by following the G-P-A pattern: setting goals (Goals), marketing communication planning (Plan), and actions (Actions), simultaneously applying the repeated exposure theory by using Instagram ads features to reach potential clients more efficiently, resulting in an increase in the number of customers.

MARKETING COMMUNICATION STRATEGY OF WEDRINK SOLOBARU THROUGH INSTAGRAM IN INCREASING CUSTOMER SATISFACTION

Sekar Kinasih, Andri Astuti Itasari, Dewi Maria Herawati — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

The marketing communication strategy (promotion) is crucial for achieving company goals. Wedrink Solobaru, as a new food and beverage franchise, competes with other brands like Mixue and Momoyo in Solo City. Every business player has strategies to attract and enhance customer satisfaction. Despite being new, Wedrink Solobaru has shown rapid growth with an increasing number of visitors. This study aims to describe the marketing communication strategy of Wedrink Solobaru through Instagram in improving customer satisfaction. This research is descriptive qualitative, using primary data from interviews and observations, as well as secondary data from documents, books, and journals. Data collection techniques involve purposive sampling, with credibility tested through triangulation. Analysis is conducted using the Miles and Huberman method, including data collection, reduction, presentation, and conclusion drawing. The study results indicate that the marketing communication strategy of Wedrink Solobaru, through the 4P marketing mix and marketing communication mix, has successfully improved customer satisfaction. However, in terms of advertising, the mismatch between the received products and the advertising content still causes dissatisfaction.

Keywords: Marketing Communication Strategy, Instagram, Customer, Satisfaction

PERCEPTIONS OF SURAKARTEA TEASHOP VISITORS ON THE PHENOMENON OF WOMEN SMOKING

Etika Rahmaliana, Herning Suryo S, Dewi Maria — Thu, 23 Jan 2025 00:00:00 +0700

The phenomenon of women smoking is a behavior that is difficult to overcome in a social
context. The people of Solo consider smoking inappropriate for women. The research was
conducted at the Surakartea tea shop using qualitative research methods. Data collection
techniques include interviews, observation and documentation carried out directly. The
technique for determining informants was carried out by purposive sampling of seven
informants. The theory of perception in this research proceeds through five stages; stimulation,
organization, interpretation and evaluation, memory and finally the process of recall. The
results show that the perception of visitors to the Surakartea tea shop is that there is a bad
stigma attached to women smoking. This is considered because cigarettes are not identical to
the character of women who are known for their elegance, and are considered to be contrary
to the values of religious teachings. Second, smoking has a negative impact on health or the
environment. Third, smoking behavior is influenced by surrounding environmental conditions.
As a result of selection regarding gender with religious teaching values in the phenomenon of
women smoking.
Keywords: cigarettes, women, phenomenon, perception

Integrated Communication Strategy of Surakarta Culture and Tourism Office in Preserving Traditional Food at Solo Indonesia Culinary Festival

Guntur Adji Wijaya, Nurnawati Hindra H, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

The Surakarta City Tourism Office held a public activity to bring food and market food back to Surakarta City with a flagship programme called SICF (Solo Indonesia Culinary Festival). Through SICF 2023, all potential tourism supporters are developing. The consequences that must be carried out in the implementation of SICF 2023, the tourism and culture office of the city of Surakarta has difficulty if it organises internally so that it collaborates with stockholders and partners. one of the obstacles in organising SICF 2023 is in terms of integrated communication with all organising stockholders. the purpose of this research is to find out the planning, implementation and evaluation strategies of integrated communication carried out by the Surakarta Tourism Office and stockholders in organising SICF (Solo Indonesia Culinary Festival) 2023 as an effort to preserve traditional Solo food. In the process of conducting this research, data collection methods were carried out through interviews with informants. The informants selected were 4 people who were representatives of the tourism office, representatives of the Office of Cooperatives and MSMEs, representatives of the Industry and Trade Office and representatives of the Sinergi Semesta Event Organiser. Data were analysed and conclusions were drawn qualitatively without numbers. Data validity is proven by direct interactive with data sources (source triangulation). The conclusion shows that the successful implementation of SICF 2023 with the theme Ragam Cita Rasa Kuliner Nusantara was carried out by applying 4 main indicators, namely Defining the problem, Planning and programming, Taking action and communicating, and Evaluating the problem. SICF 2023 was successful and achieved its target visits and large transaction value.

Keywords: Integrated Communication Strategy, SICF, Traditional Food and Culture and Tourism Office

USE OF SOCIAL MEDIA INSTAGRAM ACCOUNT @lkp.cakra.surakarta AS A MEANS OF INFORMATION FOR PROSPECTIVE TRAINING PARTICIPANTS AT THE CAKRA SURAKARTA COURSE AND TRAINING INSTITUTE

Chelsea Verro Juvenia T, Haryo Kusumo Aji, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Social media Instagram has become a popular medium as a means of information for the general public, one of which is the Instagram account @lkp.cakra.surakarta. The Instagram account @lkp.cakra.surakarta provides information regarding pre-employment wave schedules, training programs, recommendations and tips. This research aims to understand and describe the use of social media Instagram accounts as a means of information for prospective training participants at the Cakra Surakarta Course and Training Institute. This research uses a qualitative approach with descriptive methods. Data collection techniques are carried out using interviews, observation and documentation. Research subjects with 3 informants, namely the foundation owner, Instagram admin and prospective training participants. The validity of the data used is source triangulation. The research results show (1) Information Needs Approach: Utilization of Instagram social media to convey the latest/newest information. (2) Routine Information Approach: Regular posting schedules and relevant content help increase general public awareness about the programs offered (3) In-depth Information Approach: Presentation of call center tools to make it easier for prospective training participants to seek further information from the Instagram admin and present explanation of using the Instagram reels feature. (4) Information at a Glance Approach: Use of short posts such as Instagram stories and responsiveness to interactions via the comments column.

Keywords: LKP, Instagram, Information Facilities.

The Use of Instagram @Soloinfo in Disseminating Information in Surakarta in 2023

Arizka Alfajri, Maya Sekar Wangi — Thu, 23 Jan 2025 00:00:00 +0700

This research aims to analyze the use of @soloinfo Instagram account as a medium for disseminating information and references to the community in Surakarta in 2023. This research is a qualitative descriptive research. The object of this research is the @soloinfo Instagram account. Determination of informants in this study using purposive sampling technique, so that the informants of this study consisted of four people, namely Galih Handoko as founder and three informants of Instagram account followers @soloinfo. Instagram account @soloinfo that utilizes Instagram with various Instagram features. The data collection methods used are interview, and documentation. Data analysis was carried out descriptively interactive through the process of data condensation, data presentation, and conclusion drawing. Data validity was tested using triangulation techniques.

The results showed that the Instagram account @soloinfo is effective in disseminating information that is easy to understand and visually appealing. The content presented, especially about culinary and events, is well received by followers, as evidenced by interactions in the form of likes, comments, and information sharing. Account managers consistently present accurate and reliable information and schedule posts with regular frequency. The attractiveness of the message is enhanced through the process of content selection, taking and editing photos, and writing informative captions. Thus, the use of Instagram by @soloinfo account is in accordance with its vision in providing information and entertainment to the people of Surakarta.

Keywords: Instagram, media, information dissemination, social media

Integrated Marketing Communication (IMC) Marketing Communication Strategy Pose In Hotel In Increasing The Number Of Visitors

Agusto Faizal Aziz, Nurnawati Hindra H, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

This study aims to study the integrated marketing communication strategy carried out by Pose
In Hotel to increase the number of visitors. Marketing communication is an important factor in
the tight competition in the hotel industry. Implementation of an effective communication
strategy can increase the competitiveness of hotels in the midst of increasingly competitive
business competition due to globalization. This study uses a descriptive type of research with a
qualitative approach, namely by describing how the integrated marketing communication
strategy or IMC carried out by Pose In Hotel in increasing visitors. The researcher obtained data

from interviews, observations and documentation. The results of the study showed that Pose In
Hotel had taken marketing steps in accordance with the integrated marketing communication
strategy or IMC explained by the researcher, namely: (1) Pose In Hotel carried out promotions
using IMC marketing communication elements. Planning was also carried out carefully in order
to carry out balanced promotions to the target audience (2) implementing 8 IMC elements,
namely advertising, direct marketing, sales promotion, personal selling, word of mouth
marketing, interactive marketing, public relations. The IMC strategy has been proven to be able
to increase visitors to come to stay at Pose In Hotel. Meanwhile, after planning and
implementation, evaluation is also considered an important benchmark to determine the extent to
which the promotion is carried out to increase the number of visitors.
Keywords: Pose In Hotel, Integrated Marketing Communication.

CUSTOMER PERCEPTION OF SEPERDUA COFFEE SOLO ON THE QUALITY OF SERVICE

Nesia Margaretta Putri, Nurnawati Hindra H, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

Seperdua Kopi is one of the coffee shops located in Solo City, precisely at JL. Yos Sudarso No. 233, Kratonan, Serengan. Seperdua Kopi has a distinctive coffee taste resulting from a mixture of different coffee beans, such as its mainstay menu "Dailly Latte" which has a unique taste characteristic. This study was conducted to determine the perception of Seperdua Kopi Solo customers towards service quality. The theory used in this study is the perception theory according to Dedy Mulyana which states that perception is an internal process that allows us to choose, organize, and interpret stimuli from our environment and this process affects our behavior, the theory of service quality according to Tjiptono, namely service quality is a service or satisfaction service offered for sale. Service is a process consisting of a series of intangible activities that usually occur in interactions between consumers and service employees or physical resources, goods or service provider systems provided as solutions to consumer problems. This study is descriptive with qualitative methods. The results of this study conclude that Seperdua Kopi customer perceptions of service quality are positive and good. Customers are satisfied with the staff's ability to process the drink or food menu served to customers, the fast and responsive menu serving and ordering process, staff service that provides a friendly, polite and courteous attitude, staff concern in prioritizing customer needs and the comfort provided by staff through cleanliness and the atmosphere of the place.

Keywords: Perception, Customer, Service Quality, Seperdua Kopi

ADAPTATION OF INTERCULTURAL COMMUNICATION IN FACING CULTURE SHOCK

Salsabilla Natasya Rizky Puteri Santoso, Buddy Riyanto, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Abstract
Social interaction an important part of human life, making the ability to adapt very necessary,
especially when in a new environment. Students from Solo who are members of the Solo Pride
Community who choose to continue their studies at the University of Jember campus experience
obstacles when adapting due to differences in cultural backgrounds such as language, social
norms and cultural values which can hinder the communication process and trigger culture shock
to overcome these obstacles, Solo students carried out an adaptation process. This research aims
to find out the adaptation process carried out by Solo students in facing culture shock in the city
of Jember. The method used in this research is descriptive qualitative. Data was obtained from
interviews and observations with informants, namely students from Solo who are members of the
Solo Pride Community who are studying at the University of Jember class 2021-2022. The
adaptation phases carried out by Solo students are the honeymoon phase, the frustration phase,
the readjustment phase, and finally the resolution phase. Through adaptation phases and support
from the Solo Pride Community, Solo students are able to adapt and accept differences and be
well accepted by the surrounding community. Apart from that, Solo students also feel comfortable
and happy because they have been able to adapt to the culture in the city of Jember.
Keywords: Adaptation, Intercultural Communication, Culture Shock

COMMUNICATION STYLE OF PINCUK DANCE STUDIOS TRAINER AND STUDENTS IN IMPROVING SELF-CONFIDENCE IN PARTICIPATING IN ARTS PERFORMANCES

Arigo Daffa Saputra, Buddy Riyanto, Lukas M Sarungu — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Communication Communication between trainers and students at the Pincuk

Dance Studio shows that students' lack of confidence in facing artistic performances

can affect their concentration during practice. Some students feel afraid and anxious

when they have to appear in front of many people, which has an impact on their

learning process. The purpose of this research is to identify and analyze trainers'

communication styles that can increase students' self-confidence in facing art

performances. Thisresearch uses the theory of empathic and assertive communication

styles, which emphasizes the importance of an open and empathetic relationship

between trainers and students to create a conducive learning environment. The

research was conducted using a qualitative descriptive method, using interview

techniques, observation, to collect data. It is hoped that the research results will

provide a deeper understanding of effective communication styles in increasing

students' self-confidence in performing arts and training environments.

Keywords: Communication Style, Coach, Confidence

Motivations for Using Social Media Platform ð• Among Adolescents in Sumber Barat, Sumberjosari Village, Karangrayung Subdistrict, Grobogan Regency

Arasyid Yuda Mahendra, Herning Suryo S, Siswanta Siswanta — Thu, 23 Jan 2025 00:00:00 +0700

One product of technological advancement is the internet, which facilitates the rapid global dissemination of information. A notable outcome of this is sosial media, which has transformed the ways we communicate and interact. An example of a sosial media platform with a high number of users is ð•. The aim of this study is to describe the motives behind the use of ð• among teenagers in Dusun Sumber Barat, Sumberjosari Village, Kecamatan Karangrayung, Kabupaten Grobogan. The theoretical framework of this research focuses on sosial media theory, new media theory, uses and gratification theory and also individual media use theory as outlined by McQuail, including information motives, self-identity, sosial integration, and entertainment. This study employs a qualitative descriptive method, utilizing data collection techniques such as interviews, observation, and documentation. Purposive sampling is used to select the research participants. Data analysis is conducted based on the framework developed by Miles and Huberman. The results of this study reveal that the motives for using the sosial media platform ð• among teenagers in Dusun Sumber Barat are varied. These include seeking information, self-expression, sosializing and discussing, finding entertainment, and using ð• as a business platform. The functionality of ð• enables teenagers to build sosial networks, explore personal interests, develop their digital identities, and discover business opportunities.

POSER CYCLING COMMUNITY COMMUNICATION PATTERNS IN RECRUITING NEW MEMBERS

Arya Giri Putra, Maya Sekar Wangi, Lukas Maserona Sarungu — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

The Cycling Poser Community is a bicycle community originating from Solo. This community was founded by Angga Septian Hari Wibowo and Annaz Fauzan in 2020. It was founded to preserve cycling culture in the city of Solo, apart from that, the existence of work from home made Angga and Annaz look for activities related to sports. In the four years since, the condition of this community has improved, many people already know this community and want to become members of the community. The question arises from the background, what is the communication pattern of the Cycling Poser community in recruiting new members? What are the barriers to recruiting members to this community? On this occasion the researcher used the theory of communication patterns according to Joseph A Devito, this theory has five patterns, namely the circle pattern, wheel pattern, Y pattern, chain pattern and star pattern. This type of research is qualitative with descriptive methods. Data collection techniques were carried out by means of observation, interviews and documentation. The results of this research show that the Cycling Poser community uses a star communication pattern, apart from that there are obstacles that occur, namely, the existence of incompatibility between individuals is the main obstacle in recruiting new members, thus making the founder more extra in establishing friendships and relationships.

Keyword: Communication, Communication patterns and the Cycling Poser Community

COMMUNICATION STRATEGY OF THE LIVE HOST ON THE @RICISM_ ACCOUNT IN UTILIZING TIKTOK LIVE FEATURES TO ATTRACT AUDIENCES

Tri Mega Handayani, Herning Suryo, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

The advancement of technology has transformed how people behave, particularly in their use of social media. This research aims to understand the communication strategies employed by the live host on the TikTok account @Ricism_ as they utilize the live feature to attract and retain their audience. Live hosts play a crucial role in maintaining viewer engagement during live broadcasts. This study employs a qualitative method, collecting data through interviews and documentation. Interviews were conducted with informants who are followers of @Ricism_ and meet specific criteria. Using Laswell's theory and the SMCRE model (Source, Message, Channel, Receiver, Effect), the study reveals that TikTok serves as an effective channel for live broadcasts. The live host exhibits clear expertise and credibility, delivering messages in a way that is easy to understand and ensuring that the topics discussed remain engaging and varied. The analysis indicates that the communication strategies implemented by host @Ricism_ significantly enhance audience appeal. Their spontaneous and flexible choice of topics and engaging delivery style captivate the audience, ultimately leading to behavioral changes such as giving gifts, leaving comments, and liking the live stream features available on TikTok.

Group Communication Patterns of Female Santri in Handling Internal Problems at the Bahrul Amiq Ngawi Islamic Boarding School

Zahwa Zanuba Arifa Rahma, Buddy Riyanto, Sihabuddin Sihabuddin — Thu, 23 Jan 2025 00:00:00 +0700

This study aims to describe and analyze the group communication patterns of female
santri in dealing with internal problems at the Bahrul Amiq Ngawi Islamic Boarding School.
This research uses a qualitative method with a descriptive approach. Data were collected
through field observations and in-depth interviews with female santri. The results showed that
the communication patterns applied include downward communication, upward
communication, horizontal communication, and informal communication. Downward
communication plays a role in conveying instructions and goals from administrators to santri,
while upward communication allows santri to provide feedback and suggestions to
administrators. Horizontal communication is used for coordination between fellow students,
supporting effective cooperation, and strengthening relationships between them. In addition,
informal communication proves to be an important tool in strengthening emotional bonds and
accelerating information dissemination. Despite obstacles such as differences in background
and age, the right communication approach succeeds in minimizing conflicts and increasing
harmony and discipline in the pesantren environment. In conclusion, the application of diverse
and adaptive communication patterns in Pondok Pesantren Bahrul Amiq Ngawi not only
supports the handling of internal problems, but also contributes to the holistic character
building and spiritual development of santri.
Keywords: Communication patterns, Internal problems, Deliberation, Female santri,
Boarding school

Marketing Communication Strategy in an Effort to Build Brand Awareness of Teh Kota Surakarta Branch

Yovita Ruth Ardya Paramitha, Nurnawati Hindra, Estu Widyowati — Thu, 23 Jan 2025 00:00:00 +0700

The trend of consuming tea in Indonesia continues to increase, especially in Surakarta City. Many Tea drink brands have sprung up and developed their own innovations to compete with other Tea drink brands. All promotions and offers are made, so that consumers recognize the product and are interested in buying the product. The emergence of a new brand of Teh Kota encouraged researchers to find out the role of marketing communication strategies in building brand awareness of Teh Kota Surakarta Branch. The theory used in this research is Promotion Mix. The method used in this research is descriptive qualitative. Data obtained from observations and interviews with informants, namely the owner, Barista, and three loyal consumers of Teh Kota Surakarta Branch. The results of this study describe that Teh Kota Surakarta Branch is in the Brand Recognition stage with the Promotion Mix strategy used is Advertising and Sales Promotion.

Listeners' Perceptions of the Rebranding of Metta FM Solo Radio

Nurmalita Anggie Ancika, Herning Suryo, Haryo Kusumo Aji — Thu, 23 Jan 2025 00:00:00 +0700

Radio Metta Solo FM was founded in 2003 as a Catholic radio which facilitates many Catholic activities and broadcasts around 30% of spiritual programs that focus on the spiritual needs of the community. Over time, this radio began to transform into a professional commercial radio that focused on advertising and profit-oriented activities. This radio is rebranding to Urban Family Radio, with a change in name and tagline that reflects its new identity as a modern and urban family radio. The aim of this research is to determine the perception of the rebranding carried out by Radio Metta Solo FM by listeners in Surakarta. The supporting theories in this research are Rebranding according to Muzellec and Lambkin and Perception according to Walgito. This research is descriptive with qualitative methods. The results of this research conclude that the rebranding of Radio Meta FM Solo produced varying impacts on listener perceptions. The change to more modern content has succeeded in attracting new listeners with a fresh and contemporary approach. However, there are challenges in maintaining radio's original identity, leading to a decline in the loyalty of long-time listeners. It is important for Radio Meta FM Solo to clarify market segmentation and maintain elements that are loved by long-standing listeners so that brand perception remains positive and consistent, allowing this radio to develop without losing the essence that its loyal listeners have known.

Keywords: Rebranding, Perception, Radio Metta FM Solo

USE OF TIKTOK SOCIAL MEDIA AS DEVELOPMENT OF SELF-EXISTENCE

Isnaini Lailatul Khasanah, Maya Sekar Wangi, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

Existence has an important role in expressing oneself, especially through social media such as TikTok. TikTok's popularity is growing and is of interest to young people, especially students. The informants in this study were selected using purposive sampling, as many as 3 students from the Faculty of Social and Political Sciences from Slamet Riyadi University, Surakarta with the TikTok user account names @fajri.i, @wulanmudmud.hehe and @lauraanste who used TikTok social media to display creativity through creating videos or content to gain popularity. Method used is a qualitative method which aims to explain an in-depth phenomenon by collecting data related to the research. Data collection techniques in this research are by observation, interviews and documentation. In this research, Erving Goffman's Dramaturgical Theory is used, a theory that describes life as a drama performance with two aspects of self-image, namely, front stage and back stage. The results of this research are the use of TikTok to develop self-existence in the front stage aspect of the three student accounts @fajri.i, namely comedian, @wulanmudmudhehe, namely influencer and @lauraanste, namely beauty creator. Meanwhile, in the back stage aspect, things are not visible on the front stage and prepare various strategies to prepare for the front stage.

KEYWORDS: Existence, TikTok and Dramaturgical

USE OF TIKTOK AS A CAMPAIGN MEDIA BY KUKUH HARYANTO AS A LEGISLATIVE CANDIDATE FOR THE REGIONAL REPRESENTATIVE COUNCIL OF WONOGIRI REGENCY DAPIL I IN 2024

Nanda Puspita Sari, Buddy Riyanto, Herning Suryo Sardjono — Thu, 23 Jan 2025 00:00:00 +0700

One manifestation of the development of communication technology is the birth of social media platforms, which have a significant impact, especially in the political realm. Kukuh Haryanto, Legislative Candidate for the Wonogiri Regency DPRD in 2024, is actively utilizing the TikTok social media platform to increase the intensity of his campaign among the public. The aim of this research is to describe the use of TikTok as a campaign media by Kukuh Haryanto as a legislative candidate for the Wonogiri Regency DPRD for electoral district I in 2024. The theory used in this research is the Mass Communication and Social Media theory of TikTok as New Media. This research uses a descriptive qualitative approach method by collecting data through interviews and documents. The research results show that Kukuh Haryanto's use of social media TikTok as a campaign tool in the legislative elections in Wonogiri Regency in 2024 is said to have not been effective in bringing legislative candidates closer to the voting public. TikTok is a platform that is used only to introduce oneself, build personal branding, disseminate information, and increase interaction with voters. However, political campaigns through this platform have proven to be less effective in forming political support, the votes obtained are not enough to usher in Kukuh Haryanto as a member of the Wonogiri Regency Regional People's Representative Council. Campaigns on TikTok tend to produce content that emphasizes entertainment aspects more than political substance.

Keywords: Campaign, social media, TikTok

Semiotic Analysis Of The Word “Mulatto” In The Lyrics Of The Song “Smell Like Teen Spirit” By Nirvana

Deddy Corniawan, Buddy Riyanto, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

This research aims to uncover the true meaning of the word "mulatto" in the lyrics of the song
"Smells Like Teen Spirit" by Nirvana. The research method used in this study is qualitative
descriptive research. The semiotic analysis theory used is the semiotic analysis of Ferdinand de
Saussure. The concepts used in this research are signifier and signified. The signifier is the word
"mulatto" in the lyrics of the song "Smells Like Teen Spirit" by Nirvana. Meanwhile, the
signified functions to represent the concept of the signifier, which in this case is the actual
meaning. The relationship between the signifier and the signified must be connected to each other
in order to produce meaning from the sign. This research seeks the true meaning of the term
"mulatto" by examining three interpretations. The interpretation obtained from primary and
secondary data. Meanwhile, the data collection techniques used are documentation study and
literature study. The interpretations obtained include the word "mulatto" as an alcohol, drugs,
and race. From the three interpretations that have been studied, it will yield true meaning of the
word "mulatto”.
2
Keywords: Mulatto, Analysis, Signs

The Effectiveness of Implementing an Online Attendance System in Supporting Employee Work Discipline at the Sukoharjo DPRD Secretariat Office

Solikhah Solikhah, Joko Pramono, Joko Suranto — Thu, 23 Jan 2025 00:00:00 +0700

To improve employee discipline, efforts to control and supervise the discipline of
employee working hours need to be carried out continuously and consistently. One of the
factors that can be used as a monitoring and control tool is to see the level of employee
attendance which is periodically evaluated. The manual attendance reporting system that has
been carried out tends to manipulate and does not submit employee attendance reports as they
are. In this study the authors used descriptive empirical research with a qualitative approach.
This research was conducted at the Sukoharjo Regency DPRD Secretariat Office.
The selection of the location as the place of this research was carried out deliberately
because the Sukoharjo DPRD Secretariat Office was one of the offices that implemented an
online attendance system in the internal arrangement carried out in the field of human resource
management. Data collection techniques: observation, interviews, documentation. the results
showed that the implementation of online attendance at the Sukoharjo DPRD Secretariat Office
was running quite well. Judging from Tangkilisan's indicators: Target achievement, well
realized in improving work discipline. Adaptability, at the beginning of its application there
were few obstacles in using it, but employees were able to adapt so that they could use online
attendance well. Job satisfaction, when the online attendance system is implemented, employee
discipline has increased, because it is supported by the Income Supplement Allowance (TPP)
if attendance and work are optimal. Responsibility, employees at the Sukoharjo DPRD
Secretariat Office are expected to increase the discipline of their attendance and performance,
so that they can be competitive at work. So that with the nature of discipline to improve work
performance will be maintained.
Keywords: Effectiveness, Discipline, Online Presence

ANALYSIS OF THE DEVELOPMENT OF UMBUL PONGGOK TOURIST ATTRACTION IN AN EFFORT TO IMPROVE THE COMMUNITY'S ECONOMY IN PONGGOK TOURISM VILLAGE, POLANHARJO DISTRICT, KLATEN REGENCY

Anjelia Kusumastutik, Sri Riris Sugiyarti, Wirid Winduro — Thu, 23 Jan 2025 00:00:00 +0700

Tourism object development is a process that emphasizes how to develop or advance a tourist village, this has an impact on improving the economy of the community in Ponggok Tourism Village. The purpose of this research is to describe the development of Umbul Ponggok Tourism Object in an effort to improve the economy of the Ponggok Village community. This research uses qualitative research methods with a descriptive approach. The theory used is Cooper's theory with the dimensions of Attraction, Accecibility, amenity, and anciliary. Data collection was carried out using interview techniques and documentation. The data analysis technique used is an interactive analysis technique. The technique of determining this informant uses Purposive Sampling technique. The informants of this research consisted of BUMDes Marketing Manager, MSME players, and visitors to Umbul Ponggok Tourism.
The results of this study indicate that the development of Umbul Ponggok with an attraction to Walker Ponggok is successful, road accessibility is actually good, but if it intersects with large trucks it is a little difficult to pass, supporting facilities are actually complete but need to be improved again, and supporting institutions that are given good training on services, have had a positive impact on improving the community's economy.
Keyword : Tourism development, tourism village, economic improvement

Analytical Descriptive Distribution Of PKH Social Assistance In Manggis Village, Mojosongo Sub- District, Boyolali Regency

Farischa Martya Ayu Nanda, Joko Pramono, Purbayakti Kusuma W — Thu, 23 Jan 2025 00:00:00 +0700

The problem of distributing PKH social assistance in Manggis Village, Mojosongo District, Boyolali Regency is a serious problem. Program Keluarga Harapan aims to open KPM access for pregnant women and toddlers to utilize health facilities and educational facilities. The inaccuracy of targeting social assistance recipients is a problem that arises when social assistance is disbursed by the government, those who are supposed to get it do not get it and vice versa, they should not be entitled to it, but instead get it. This research aims to analyze and describe descriptive analytics of PKH social assistance distribution. The method used is qualitative research to describe descriptive analytics of PKH social assistance distribution by referring to the principal agent theory proposed by Eisenhardt (1988). There are 5 indicators proposed, namely the delegation of authority, the existence of parties working together, the existence of planning, the dominance of one party over another, and the existence of different interests in the PKH social assistance program. Data was collected through observation, interviews, literature and document studies, then analyzed using the stages of collection, reduction, presentation and drawing conclusions. The research results show that the principal agent indicators in PKH social assistance display various patterns. The delegation of authority is quite good, the parties working together are quite good, the planning in general is still lacking, the dominance of one party over another is somewhat lacking, and the existence of different interests is also somewhat lacking. Setting the mechanism for accepting PKH recipients consists of 2 mechanisms, namely setting the criteria for PKH recipients and setting the process for determining PKH recipients. The factors causing the implementation of PKH social assistance to be not optimal in Manggis Village are due to the DTKS not being updated regularly, as well as the problem of the principal agent, namely closeness to the village head/village officials and the RT head.

Keywords : Program Keluarga Harapan, Principal Agent.

Evaluation Of The Implementation Of Progressive Motor Vehicle Tax Application At The Regional Revenue Management Unit Office (Uppd) Samsat Sragen

Tasya Alvianita Sholekhah, Sri Riris Sugiyarti, Damayanti Suhita — Thu, 23 Jan 2025 00:00:00 +0700

Progressive motor vehicle tax is a tax imposed on private vehicles, both two-wheeledwithacapacity above 190 cc and four-wheeled, registered to the same owner and residence, aimedatreducing the number of vehicles. This research aims to evaluate the implementationofprogressive motor vehicle tax at the UPPD Samsat Sragen of ice. The type of this researchisqualitative and descriptive in nature. Data collection techniques were carried out throughobservation, interviews, and documentation. The data analysis techniques usedconsistofstages of data collection, data condensation, data presentation, and conclusionverification.This research uses William Nun Dun's theory which includes ef ectiveness, ef iciency,adequacy, fairness, responsiveness, and accuracy. The results of this study showthat theevaluation of the implementation of the progressive motor vehicle tax at the UPPDSamsatSragen of ice has been going well on indicators: adequacy, competent employee resources, andsuf icient facilities and infrastructure. Fairness, the implementation of progressive taxinSragen has been fair, and the community does not feel disadvantaged by the progressivetaxpolicy. The responsiveness of Samsat has provided a Complaints and Suggestions servicetogather feedback from the community regarding the progressive tax policy amongothers.However, it is still not optimal in terms of ef ectiveness; the implementation of the progressivetax at the Samsat Sragen of ice has not achieved the desired goal of addressing the problemofvehicle growth. Ef iciency, various ef orts have been made to reach the expectedgoals, butsocialization has not yet been ef icient. Accuracy in the collection of the progressive taxhasbeen carried out consistently without any violations or illegal collection practices. However, itis still not optimal in terms of tax collection and taxpayer compliance in payingtaxesandreporting name changes. Keywords: Evaluation, Motor Vehicle, Progressive Tax

Perspective of the Responsiveness of the Family Planning Population Control Service for Women's Empowerment and Child Protection in Sukoharjo Regency in Providing Protection for Women Victims of Violence

Reza Rizqi Khoirunnisa — Thu, 23 Jan 2025 00:00:00 +0700

The development of domestic violence (KDRT) in Indonesia, especially in Sukoharjo Regency, is still a serious issue. Although there are regulations to protect victims, implementation at the regional level often faces challenges. The Population Control Service, Family Planning, Women's Empowerment and Child Protection (DPPKBP3A) has an important role in providing protection, including quick response in handling cases of violence. This research aims to evaluate the responsiveness of DPPKBP3A in protecting victims of domestic violence through observation, interviews and documentation. The research results show that the responsiveness of DPPKBP3A is not optimal, with three of the six service indicatorsâ€”speed, accuracy and thoroughnessâ€”not yet met. However, indicators of ability to respond to the community, timeliness of service and responding to complaints have been implemented well.

Quality of Service in Making Population Administration at the Population and Civil Registration Service of Surakarta City in 2024

Syamsidar Syamsidar, Aris Tri Haryanto, Wirid Winduro — Thu, 23 Jan 2025 00:00:00 +0700

This research aims to describe the quality of service in creating population administration. The type of research used in this research is a qualitative descriptive method. The data collection techniques used were (1) interviews (2) observation (3) documentation. The data analysis techniques used are data collection, data presentation and conclusion drawing. The results of this research show that the quality of service in making Population Administration based on the 5 indicators proposed by Parasuraman, et al, namely the tangible dimension is adequate and has satisfied the applicant. Meanwhile, there are still shortcomings in the ease of accessing services, namely that there are still many people who do not know that services are online. Based on the Responsiveness dimension, it is quite good in responding to applicants, but there are some applicants who do not respond well due to miscommunication between employees and applicants, and also online facilities and infrastructure are not responded well because errors often occur and applicants have to contact the Population Service for action. continued and took quite a long time. Judging from the reliability dimension, assurance dimension and empathy dimension, it has been implemented well and the public is satisfied with the services provided by the Surakarta City Population and Civil Registration Service. Researchers provide recommendations for improving or updating online service procedures, improving the quality of the online registration application/web so that there are no frequent errors when operated by the public and promoting the official Surakarta City Dispendukcapil website to the public.

Keywords: Population administration, Service Quality

Innovation Perspective in the "Dukcapil Dalam Genggaman V.2" Application in the Population and Civil Registration Service of Surakarta City

Bayu Tri Yudhanto, Joko Pramono, Damayanti Suhita — Thu, 23 Jan 2025 00:00:00 +0700

The development of Information and Communication Technology (ICT) in Indonesia, driven by Law No. 23 of 2014, has spurred bureaucratic reforms, including in population administration. The city of Surakarta is one of the cities that has successfully implemented E-Government, with the "Dukcapil dalam Genggaman" application as an innovation in public services, making it easier for citizens to manage population documents without having to visit the office. This application serves various needs such as E-KTP, family cards, and birth certificates, with a user satisfaction rate of 93.38%. However, several challenges remain, such as limited socialization, accessibility issues for the elderly, and platform availability only on Android. This study uses a qualitative descriptive method with five indicators from Rogers' theory to analyze this innovation: Relative Advantage, Compatibility, Complexity, Trialability, and Observability. The results indicate that the application provides ease of access, time efficiency, and transparency, but requires further improvement, particularly in user convenience and broader socialization. In conclusion, this application has great potential to improve the quality of public services, but further development and adaptation are needed to achieve optimal benefits.

Keywords : E-Government, Surakarta, Dukcapil Dalam Genggaman V.2 Aplication

The Effect Of Information System Integration On Administrative And Reporting Efficiency At The Secretariat Of The Women's Empowerment, Child Protection, Population Control And Family Planning Office Of Surakarta City

Suluh Asmarajati, Joko Suranto — Thu, 23 Jan 2025 00:00:00 +0700

In the modern era, governments are faced with challenges such as high accountability and limited
resources. In the digital era, the integration of information systems is important to optimize
administration and reporting. The formulation of this research problem is whether the integration
of information systems has a significant effect on administrative and reporting efficiency at the
DP3AP2KB Secretariat of Surakarta City. The purpose of this study was to examine the effect of
information systems integration on administrative and reporting efficiency at the DP3AP2KB
Secretariat of Surakarta City. This research is expected to contribute to the development of public
administration science, especially in improving administrative and reporting efficiency through
information system integration. The type of research method used is quantitative method with
saturated sampling technique. Data sources used primary and secondary data, data collected
through questionnaires distributed to 31 employees at the Secretariat of DP3AP2KB Surakarta
City. Data analysis was carried out in this study with simple linear regression using SPSS
software. Based on the results of research and discussion, it shows that the integration of
information systems affects the efficiency of administration and reporting at the Surakarta City
DP3AP2KB Secretariat with a positive and significant regression coefficient value, which means
that any increase in information system integration will be followed by an increase in the
efficiency of administration and reporting.
Keywords: Information system integration, administrative efficiency, reporting

Pola Komunikasi Konten Kreator Abdul Aziz Dalam Mensosialisasikan Bahasa Isyarat pada Akun Instagram @pikiping

Rosiana Fani Fatmawati, Buddy Riyanto, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

This research aims to study the communication patterns used by Abdul Aziz in socializing sign language on his Instagram account @pikiping. The research method used in this research is descriptive qualitative which presents a narative gaÃ¬gaÃ¬raÃ¬n about a situation such as the issue or phenomenon of life from Instagram posts @pikiping. The data is collected through interviews with Abdul Aziz, collaboration partner and 2 followers of the @pikiping account and obtained from documents in the form of Abdul Aziz's content archive. The theory used is a two-way communication pattern, using verbal and non-verbal forms of language as well as new media theory. The results of this research show how the communication pattern implemented by Abdul â€‹â€‹Aziz has been effective and interactive because it has influenced his followers to become more interested and eager to know about the information regarding the information and facts, also deaf culture or the lives of deaf people. The followers give him opinions and suggestions which is related to @pikiping's Instagram content. However, Abdul Aziz continues to maintain content containing deaf culture and sign language, always increasing interaction with his followers and the community and developing content in accordance with issues developing in wider society.

The Role Of The Department Of Women's Empowerment, Child Protection, Population Control And Family Planning (Dp3ap2kb) In Preventing Violence Against Children In Surakarta

Kresna Dewangga, Sri Riris Sugiyarti — Thu, 23 Jan 2025 00:00:00 +0700

Child abuse is a serious problem that affects children's physical and psychological development. As Surakarta City faces this problem, the Office of Women's Empowerment, Child Protection, Population Control and Family Planning (DP3AP2KB) is responsible for prevention. This research analyzes the role of DP3AP2KB in preventing violence against children in Surakarta. This research uses descriptive qualitative research methods, data collection techniques in the form of interviews, observation, documentation. Determination of informants using purposive sampling technique . Data were analyzed using the Miles and Hubberman interaction model. The results showed that DP3AP2KB Surakarta City made efforts to prevent violence against children through five indicators by Siagian (2005), stabilizers, innovators, modernizers, pioneers, and implementers. Stabilizers are carried out through socialization of violence prevention in schools, strengthening FAS, socializing the PUSPAGA Task Force, and strengthening the KLA Working Group. As an innovator, DP3AP2KB utilizes social media, such as Instagram, for FAS publications. The role of modernizer is realized with online services, ULAS complaints, training on the Convention on the Rights of the Child, and commemoration of National Children's Day. As a pioneer, DP3AP2KB provides friendly services and maintains the confidentiality of clients of violence. In its implementing role, DP3AP2KB collaborates with APSAI, Children's Forum, Integrated Service Post, and PUSPAGA Task Force. Although the program is working well, parental and community factors are still influential, so there is a need to develop community programs and training to increase awareness and prevention of violence against children.

Keywords: Government Role, Abuse, Children, Child Protection

Efektivitas Inovasi Pelayanan AYO SKAK terhadap Kepemilikan Akta Kematian di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Wonogiri

Sri Hartanto, Joko Pramono — Thu, 23 Jan 2025 00:00:00 +0700

The innovative service program implemented by the Disdukcapil (Department
of Population and Civil Registration) of Wonogiri Regency, called “AYO
SKAK,” aims to simplify the process of creating death certificates, making it
easier for the public to manage their documentation and reducing queues at
Disdukcapil. Although this innovative program has been running, there are still
challenges, such as a lack of public understanding regarding the application’s
use and frequent errors in the application.
This research aims to assess, describe, and analyze the effectiveness of the
“AYO SKAK” service innovation at Disdukcapil Wonogiri Regency. The study
employs a descriptive research method with qualitative data analysis. Data
collection techniques include observation, interviews, and documentation
related to the “AYO SKAK” service innovation. The collected data are then
analyzed qualitatively, considering all gathered information and supported by
interview results, referencing the theory proposed by Budiani (2007) that
effectiveness can be measured through the accuracy of program targets,
program socialization, program objectives, and program monitoring.
The research findings indicate that the implementation of the “AYO SKAK”
service innovation has been effective and has positively impacted the increase in
the ownership of death certificates in Wonogiri Regency. This can be observed
through the four indicators mentioned. The target accuracy indicator is on
point, the program socialization indicator is effective and comprehensive, the
program objectives align with the goal of facilitating public access to death
certificate processing and increasing ownership coverage in Wonogiri, and the
program monitoring indicator shows that regular monitoring and evaluation
have been conducted. Nonetheless, there is a need to optimize the system to
make it easier for the public to access the application and reduce the occurrence
of errors
Keywords: Effectiveness, innovation, eath certificate.

COPYWRITING TECHNIQUES IN SEARCH ENGINE OPTIMIZATION TECHNIQUES BY PT. PAMUJI MEDIA INFOTAMA IN DECEMBER 2021

Muhammad Afif Haidar, Herning Suryo Sarjomo, Siswanta Siswanta — Thu, 23 Jan 2025 00:00:00 +0700

PT Pamuji is a company that operates in the field of information technology and content. Pamuji also provides website creation services with varied article content according to the needs of its clients. Copywriting is used in various social media, such as advertisements, blogs, taglines, articles, or captions on social media. Copywriting uses website media as a tool for promotion and growing consumer interest in a product. To produce good articles, copywriting development using SEO Search Engine Optimization techniques is needed by a copywriter. In this research, the author wants to know and describe the process of creating article content that was created by a copywriter using SEO techniques by PT Pamuji Media Infotama. This research uses a qualitative descriptive approach to describe and explain the activities or events in the research. Descriptive studies collect data in the form of words, and not numbers. Pamuji Media Infotama as a content creation service provider for this website creates content that will be displayed on its client's website through copywriting with Search Engine Optimization techniques by collecting data and processing the data, the data can be in the form of research results. PT. Pamuji Media Infotama is also able to provide education in the content of its copywriting articles in the form of tips and also product selection for its clients so that it becomes a value in itself that can increase readers' interest in making the best choices.

Keywords: Content Website, Copywriting, Search Engine Optimization

IMPLEMENTATION OF REGIONAL REGULATION NUMBER 07 OF 2023 CONCERNING THE ORGANIZATION OF HOUSING AND SETTLEMENT AREA STUDY CONCERNING THE ASSISTANCE PROGRAM FOR UNLIVABLE HOUSES

Agil Haryo Saputro, Joko Pramono — Thu, 23 Jan 2025 00:00:00 +0700

Having a livable house is a basic right for the Indonesian people. As stated in the 1945 Constitution, article 28 h resulting from the IV amendment. This research aims to describe the implementation of regional regulation number 07 of 2023 concerning the implementation of housing and residential areas, a study of the assistance program for uninhabitable houses in the city of Surakarta.

In this research, the researcher used a qualitative descriptive method using Edward III's theory (1980) with indicators of communication, resources, disposition, bureaucratic structure. The technique for determining informants uses purposive sampling. The method for collecting research data was carried out by means of observation, interviews and documentation. The data analysis used by researchers is Miles and Huberman 2014.

The results of the research show that regional regulation number 07 of 2023 concerning the administration of housing and residential areas, the study of the assistance program for uninhabitable houses in the city of Surakarta, can be said to be quite good in terms of the four indicators. However, it is still unfortunate that from the results of interviews in the resource indicators section, facilities were still found to be inadequate. Thus, the government must immediately improve adequate facilities to carry out uninhabitable housing assistance program activities. Because facilities are the main priority in implementing policies so that activities run smoothly.

Keywords: policy implementation, uninhabitable housing assistance program.

The Influence of Workload and Organizational Culture on Employee Performance at the Wonogiri Regency DPRD Secretariat Office

Salma Adisya S, Aris Tri Haryanto, Sri Riris S — Thu, 23 Jan 2025 00:00:00 +0700

The purpose of this research is to study how organizational culture and workload impact on employee performance in the Wonogiri Regency DPRD Secretariat office. This study used a quantitative approach. The population used was all employees of the Wonogiri Regency DPRD Secretariat Office. The sample used was a saturated sample with 31 respondents. Data collection used questionnaires distributed to collect research data. The tests used consisted of validity, reliability, classical assumption tests, multiple linear regression analysis tests, t tests, F tests, and coefficient of determination tests. The results showed that organizational culture and workload have a significant influence on employee performance in the Wonogiri Regency DPRD Secretariat office. With an Fcount value of 25.566 and a coefficient of determination of 0.646, the Workload and Organizational Culture variables together have a significant effect on employee performance at the Wonogiri Regency DPRD Secretariat office. This shows that these variables explain 64.6 percent of the employee performance variable, and other variables not included in this study amounted to 35.4%.

Keywords: Workload, Organizational Culture, Employee Performance

Analysis of the role of the National Unity and Political Agency in the development of community organizations in Sragen Regency

Rismianto Gumelar, Wirid Winduro — Thu, 23 Jan 2025 00:00:00 +0700

The Sragen Regency Government plays a role in efforts to prevent conflicts between mass organizations in its territory so that it requires the role of the National Unity and Political Agency in providing guidance to community organizations. The purpose of this study is to analyze and describe the role of the National Unity and Political Agency in fostering community organizations in Sragen Regency. This type of research uses qualitative research with a field research approach. The location of this research is at the Sragen Regency National and Political Unity Agency Office. Data collection used observation, interviews and documentation. The data analysis technique uses qualitative analysis. The results showed that the role of Kesbangpol in carrying out the facilitator function in fostering mass organizations in Sragen Regency is in providing facilities and infrastructure to mass organizations in the form of assistance for building rehabilitation as well as providing financial assistance. The role of Kesbangpol in carrying out the legislator function in fostering mass organizations in Sragen Regency is to implement Law No. 16 of 2017 and the role of Kesbangpol in carrying out the catalyst function is to provide guidance on national insight and administrative system guidance to mass organizations in Sragen Regency once a year which aims to ensure the harmony of all mass organizations can be well established.

Keywords: role, coaching, community organization

Semiotic Analysis of Parenting Patterns Studying Single Parent Mothers in the Korean Drama Film The Good Bad Mother

Okta Tri Putri, Buddy Riyanto, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

Film is a mass communication medium whose message is very effective in spreading. Korean dramas are one of the films that are popular with Indonesian people because of the Korean Wave or Hallyu as the spread of South Korean culture. The Good Bad Mother is a Korean drama film that depicts the learning patterns of single parents in educating their children to success. However, this parenting style has become a debate among viewers on social media. The purpose of this research is to find out and identify the true meaning of the mother's learning parenting scene single parent which is found in Korean drama films The Good Bad Mother. The method used in this research is descriptive qualitative using Roland Barthes' Semiotic theory which contains elements of denotation, connotation and myth. The
data collection technique in this research is to examine documents in the
form of parenting learning scenes in films. The result of this research is to
identify and describe scenes of single parent mothers' learning parenting
patterns using Roland Barthes' semiotic analysis in the form of denotation,
connotation and myth. From the results of this research it can be concluded
that the mother's learning parenting style single parent in Korean dramas
The Good Bad Mother authoritarian who always forces children to study
and forces children to work as prosecutors but also acts firm and disciplined
according to Confucian teachings in South Korea.

Keywords: Film, Parenting, Roland Barthesâ€™ Semiotics

ANALYSIS OF THE QUALITY OF SAPAMAS SERVICES AT THE COMMUNICATION AND INFORMATICS OFFICE OF KARANGANYAR REGENCY.

Nasya Gita Pramesti, Damayanti Suhita, Sri Riris Sugiyarti — Thu, 23 Jan 2025 00:00:00 +0700

Through the Community Aspiration Networking Information System (SAPAMAS) service, the Karanganyar Regency Communication and Informatics Office manages complaints and aspirations of the Karanganyar Regency community. This study aims to assess the quality of sapamas services provided by the Karanganyar Regency Communication and Informatics Office. A qualitative approach is used in this study by referring to the theory of service quality dimensions according to Parasuraman, Zeithaml, and Berry (in Tjiptono F 2019: 305) including indicators of Tangibel (Physical Evidence), Assurance (Guarantee), Reliability, Responsiveness, and Empathy. The results showed that the quality of sapamas services at the Karanganyar Regency Communication and Information Service can be said to be good. As in the Tangible dimension (Physical Evidence), the appearance of neat and polite officers, a large enough parking area and the availability of a comfortable waiting room. In the Reliability Dimension, officers are careful and able to serve public complaints according to the Sapamas SOP. The Responsiveness dimension of the officer is good in responding to public complaints. The Assurance dimension is that service users are free of charge and are given a guarantee of 3-8 days of complaint resolution time and a maximum of 35 days for complaints that require field inspection. The Empathy dimension is that officers are kind, friendly, polite, patient and prioritise the interests of the community. However, from the 5 dimensions used, there are various things that need to be improved and improved so that service users are satisfied with the services shared by the Karanganyar Regency Informatics Communication Service, such as the dimensions of Tangible (Physical Evidence), Responsiveness (Responsiveness), For the sake of SAPAMAS service customer satisfaction, there needs to be wider socialisation of current regulations and time guarantees in accordance with the SOP (Standard Operating Procedure).

Keywords: Quality, Service, Sapamas

Framing Analysis by Zhongdang Pan & Gerald M. Kosicki on the Coverage of Anies Baswedanâ€™s Response to the Air Pollution Issue in Jakarta During the First Presidential Debate of 2024

Ghaza Khairunnisa Putri, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

The issue of Jakarta's air pollution, highlighted in the 2024 Presidential Debate, has sparked both support and criticism in the public sphere, with various parties presenting opinions and critiques regarding the proposed solutions. As a social watchdog, the media is expected to be neutral. However, political affiliations and other interests often cause media to deviate from the principle of objectivity, thereby influencing public perception. This study aims to compare the framing strategies of Tvonenews.com and Metrotvnews.com in covering Anies Baswedan's responses to the air pollution issues in Jakarta during the First Presidential Debate of 2024. The research employs a qualitative method and the framing approach of Zhongdang Pan and Gerald M. Kosicki. The findings reveal that Tvonenews.com emphasizes Anies's sharp responses to criticisms from Prabowo Subianto, whereas Metrotvnews.com focuses on presenting policy explanations but does not delve deeply into the effectiveness of the policies or the broader context.

Implementation Of Karanganyar Regency Regulation Number 82 Of 2019 Concerning Instructions For Implementing Population Administration In Kebakkramat District, Karanganyar District

Fadhilah Rizky Saputra, Joko Suranto, Sri Riris Sugiyarti — Thu, 23 Jan 2025 00:00:00 +0700

Karanganyar Regent Regulation Number 82 of 2019 concerning Guidelines for
Implementing Population Administration in Kebakkramat District, Karanganyar
Regency is one of the guidelines to make it easier for the Population and Civil
Registration Service to carry out services related to Population Administration. This
research aims to analyze and describe the implementation of Karanganyar Regent
Regulation Number 82 of 2019 concerning Guidelines for Implementing Population
Administration in Kebakkramat District, Karanganyar Regency. There are still people in
Kebakkramat District who don't understand the importance of e-KTP, even the younger
generation doesn't understand the importance of e-KTP, and many people are too lazy to
come directly to the Kebakkramat District office, usually just leaving the house. files to
employees and usually people give bribes in the form of money to employees so that the
process of making e-KTPs is accelerated.. The research method used is descriptive
research with a qualitative approach. Data collection was carried out using interview,
observation and documentation techniques . This research analysis uses four elements,
namely data collection, data reduction, and drawing conclusions.The technique for
determining informants for this research uses purposive sampling and snowball sampling
techniques. The informants in this research were 5 people consisting of the Kebakkramat
District Secretary, the governance section, the e-KTP maker operator and the
Kebakkramat community. The results of the research conducted by the author show that
the e-KTP making service in Kebakkramat District can be said to be good, although there
is some confusion and misunderstanding regarding social media and information
sources.
Keywords: Communication, Resources, Disposition, and Bureaucratic Structure

COMMUNICATION STRATEGIES TO INCREASE PARTICIPANT ENGAGEMENT (Case Study of Open Trip Seduluran Selawase Adventure in Mount Lawu Climbing)

Laras Widowati, Nurnawati Hindra Hastuti, Fikriana Mahar Rizqi — Thu, 23 Jan 2025 00:00:00 +0700

This study aims to examine communication strategies in increasing participant engagement in the "Seduluran Selawase Adventure" open trip for the Mount Lawu expedition. The research uses a qualitative approach with the SMCRE (Source, Message, Channel, Receiver, Effect) model as the analytical framework. The focus of the study lies in the role of the source and message delivered during the event, rather than in the context of initial marketing or promotion. Data were collected through in-depth interviews and direct observation of the communication interactions between the organizers and participants. The results of the study indicate that the implemented communication strategy successfully increased participant engagement significantly. A credible source and clear, informative, and relevant messages to the participants' needs proved to be key factors in maintaining their involvement throughout the expedition. The study recommends enhancing the quality of communication, particularly in terms of the source and message, to improve participants' experiences in future events.

KOMUNIKASI ORGANISASI UNTUK MENINGKATKAN SOLIDARITAS

Nisa Septia Alfianti — Thu, 23 Jan 2025 00:00:00 +0700

The Jenawi Branch of the Persaudaraan Setia Hati Terate, located in Jenawi District, Karanganyar Regency, Central Java, is a branch with thousands of members from diverse backgrounds. Despite the large membership, the branch remains a peaceful area, free from conflicts such as brawls. This study investigates the organizational communication strategies employed to enhance solidarity among members of the Jenawi Branch. Using a qualitative research method, this study aims to systematically and factually observe the organizational communication practices that contribute to increasing solidarity within the Persaudaraan Setia Hati Terate. The research found that the Jenawi Branch utilizes a vertical downward flow of communication, fostering a type of mechanical solidarity characterized by a strong collective consciousness and shared beliefs and sentiments. The effective implementation of organizational communication within the Brotherhood has successfully maintained and even strengthened solidarity among its members. This study highlights the importance of organizational communication in fostering unity and cohesion within the martial arts organization of Persaudaraan Setia Hati Terate, specifically in the Jenawi Branch.

Keywords: Organizational Communication, Solidarity, Brotherhood of Setia Hati Terate

X SOCIAL MEDIA ACCOUNT OF MAYOR GIBRAN RAKABUMING AS A PUBLIC COMPLAINT COMMUNICATION PLATFORM

Tri Vena Devinka, Buddy Riyanto, Lukas Maserona — Thu, 23 Jan 2025 00:00:00 +0700

Research Objective: To understand the responses of the people of Surakarta City, who are followers of the social media account X @gibran_tweet, regarding the speed of response to public complaints by the City of Surakarta. Research Methodology: This study is descriptive in nature with qualitative analysis. Data collection was conducted through interviews with followers of the Mayor of Surakarta, Gibran Rakabuming's account, @gibran_tweet. Theoretical Framework: This research incorporates several communication and social theories. Positive responses occur when the public's expectations and needs are met through quick and relevant responses, in line with two-way communication theory and uses and gratifications theory. Conversely, negative responses arise when public expectations are not met or the response is perceived as not serious, consistent with expectancy-valence theory and social influence theory. Research Findings: The findings indicate that two-way communication is present, and effective communication occurs when there is reciprocal interaction between the message sender from the @gibran_tweet account and the recipients, who are the followers representing the Surakarta community. Two indicators of response were identified: positive responses emerge when the public's expectations and needs are met through quick and relevant responses, while negative responses arise when expectations are unmet or the response is perceived as not serious. This explains the dynamics of interaction between the Mayor of Surakarta and the people of Surakarta through the social media platform X.

Students' Perception on Stealing Raden Saleh Movie in Surakarta City by Showing Heist Genre Movie in Indonesia Students'

Ellfando Febryan Saweho, Herning Suryo S, Dewi Maria Herawati — Thu, 23 Jan 2025 00:00:00 +0700

Perception is a process that is prioritized through sensing, namely in a process that will be received by individuals through a receptor, namely the sensory organs in the body. So that in this sensing process it will not be separated from the process of a perception. Even perception is a very important concept in psychology, Perception, according to Jalaluddin Rakhmat, is the experience of an object, event, or relationship that is obtained by inferring information and interpreting a message. This research is shown to dissect the movie Mencuri Raden Saleh which was made in 2022 by Visinema Pictures Jakarta and provide perceptual responses to students in Surakarta. The theory used in this research is using the theory of Dr. Jalaluddin Rakhmat, M.Sc. Which is about the perception of communication psychology. The method used in this research is descriptive qualitative. Meanwhile, to dissect the meaning in the film Stealing Raden Saleh and find out the perception, using the theory of Dr. Jalaluddin Rakhmat, M.Sc, namely the perception of communication psychology that seeks the meaning of motivation, experience, personality, and the process of impression formation. The data used in this study, namely, the type of premier data taken through each perception of the informant during the research and secondary data in the form of journals, articles, and interviews to support this research so that there is no data subjectivity. The validity of the data used in this study uses data triangulation. The results of this study, the film Mencuri Raden Saleh is set in a heist film in Indonesia and raises figures from Indonesian history, namely, Raden Saleh and his famous painting of the capture of Prince Diponegoro 1857. Resulting in a perception of Communication Science Study Program students at Slamet Riyadi University Surakarta who are very enthusiastic and like the film Stealing Raden Saleh.

Keywords : Perception, Film Heist Genre, Raden Saleh Sjarif Boestaman

TELAGA KUSUMA KARANGANYAR INTEGRATED MARKETING COMMUNICATION STRATEGY IN INCREASING TOURIST VISITS

Helga Woro Indarti, Nurnawati Hindra Hastuti, Widiyowati Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

Currently there are 1073 villages that can be developed into tourist villages. This tourist village concept is also used by Karanganyar district to develop the economic sector by involving several villages as tourist villages. One of them is Jumantono sub-district with the Telaga Kusuma tourist village. Telaga Kusuma Agrotourism and Waterpark is one of the newest tourist attractions in Karanganyar Regency, which is located in nggulrejo village, Jumantono District. This research was conducted to reveal matters related to the Telaga Kusuma Karanganyar Integrated Marketing Communication Strategy efforts to increase tourist visits. The type of research used is qualitative with a case study approach which focuses on how the existing Marketing Communication Strategy at Telaga Kusuma increases tourist visits. Data collection in this research was obtained through interviews, observation, documentation with informants. Based on research that has been carried out, the integrated marketing communications strategy at Telaga Kusuma Karanganyar includes planning, implementation and evaluation of integrated marketing communications. Telaga Kusuma has a Marketing Team which doubles as Public Relations. The Telaga Kusuma marketing team has a very important role in promoting Telaga Kusuma tourism which makes Telaga Kusuma have a list of visitors that is never empty. One of the efforts made is by implementing several marketing communication models such as Word of Mouth and Social Media.

KOMUNIKASI INTERPERSONAL ANTARA TOUR GUIDE DAN PENGUNJUNG DALAM MEMBANGUN RASA CINTA KEBUDAYAAN DI PURA MANGKUNEGARAN SOLO

Muhammad Salim, Herning Suryo Sarjono, Estu Widiyowati — Thu, 23 Jan 2025 00:00:00 +0700

Pura Mangkunegaran Solo is one of the cultural heritage sites in Indonesia which has high historical and cultural value. Efforts to preserve culture through education and cultural tourism are one of the focuses of the management of Mangkunegaran Temple. This research aims to analyze interpersonal communication between tour guides and visitors in building a sense of cultural love at Pura Mangkunegaran Solo. The research method used is qualitative with a descriptive approach. The research results show that interpersonal communication between tour guides and visitors at Pura Mangkunegaran Solo plays an important role in building a sense of cultural love. This research also found that there are several factors that influence the quality of interpersonal communication between tour guides and visitors. Tour guides apply several dimensions of communication patterns, including Openness, Trust, Empathy, Caring, Self-Awareness, Clarity, Accuracy, Relevance, Efficiency and Flexibility, to convey information about the history, culture and traditions of Mangkunegaran Temple to visitors.

Proses Editing Dalam Pembuatan Film di Visinema Pictures, Jakarta

Dimas Very Kurniawan — Thu, 23 Jan 2025 00:00:00 +0700

Visinema Pictures adalah sebuah perusahaan yang bergerak pada bidang jasa

entertainment yaitu sebuah perusahaan rumah produksi dengan memproduksi film,

iklan komersil, video klip, dan video profil. Sebuah film yang layak tayang pasti akan

melalui beberapa tahapan sebelum film dinyatakan layak tayang, salah satunya yaitu

proses Post Production. Secara umum post production adalah tahapan akhir sebuah

karya baik gambar maupun suara. Dalam tahap post production, editor akan

menggabungkan hasil rekaman dan mengeditnya menggunakan efek, lalu memasukkan

musik latar atau bisa juga voice over, dan elemen lainnya yang akan melengkapi.

Computer Graphic Images atau CGI sendiri adalah teknologi grafis komputer yang

digunakan untuk membuat efek visual pada video, baik untuk film, siaran televisi, video

games, iklan, media cetak, hingga perangkat simulator. Efek yang diciptakan dari

pengaplikasian CGI dapat berupa gambar dinamis atau statis, hingga ke bentuk 2

dimensi (2D). Tapi efek CGI yang sekarang banyak dikenal adalah grafis komputer yang

digunakan untuk membuat suatu adegan atau menambahkan special effect pada film

dan televisi

Organizational Communication of Tanjung Village Office, Juwiring Klaten to Improve The Performance of Performance of Village Officials In Providing Service To The Community

Muhammad Daffa Wardana, Muadz Muadz — Thu, 23 Jan 2025 00:00:00 +0700

ABSTRACT

Service is a right for all people, but it turns out that the right of the community or individuals to obtain services from government officials has not met the expectations of all parties. The purpose of this study was to determine the organizational communication of village officials in providing services to the community. This type of research is descriptive using a qualitative approach. Determination of informants using purposive sampling. Data collection techniques using observation and interviews. Data analysis techniques using interactive analysis. The results showed that the role of organizational communication in the Tanjung Juwiring Klaten Village Office was to create a good service system, where downward communication in the form of instructions, upward communication in the form of reports and horizontal in the form of coordination had gone well, but in the service process it was not yet optimal because there were still shortcomings in the friendliness of village officials in providing services to the community.

Keywords: organizational communication, service, performance

Marketing Communication Strategy on Instagram Social Media Content of Coffee Shop @titikkoma.solobaru

Afran Dafa Alfaridzi, Herning Suryo Sarjono, Andri Astuti Itasari — Thu, 23 Jan 2025 00:00:00 +0700

The presence of Instagram as one of the social media platforms that has the most users in Indonesia, making Instagram a social media platform that has quite a big influence in the field of digital marketing communications. This research aims to analyze marketing communication strategies on content contained on social media Instagram Coffee Shop Titik Koma Solo Baru, @titikkoma.solobaru. The marketing communication strategy on social media content Instagram @titikkoma.solobaru was analysed using the theory from Kotler (2017), regarding the content marketing communication strategy which consists of 8 stages, namely Defining objectives, Segmenting audiences, Planning content, Creating content, Distributing content, Amplifying content, Evaluating content, and Improving content. This research is a qualitative descriptive study, which uses data collection techniques in the form of interviews and documentation. From the research results it can be concluded that the marketing communication strategy on the social media Instagram @titikkoma.solobaru is implemented neatly and conceptually, in accordance with the theory used.

The Effect of Planning, Supervision and Coordination on the Effectiveness of The E-Service System at the Regional Revenue Agency Surakarta

Anissa Vika Damayanti, Winarti Winarti, Joko Suranto — Thu, 23 Jan 2025 00:00:00 +0700

The purpose of this study was to know the effect of planning, supervision and coordination on the effectiveness of the e-service system at at the Regional Revenue Agency Surakarta. This type of research uses a casual associative strategy through quantitative methods. This research is located at the Regional Revenue Agency of Surakarta City. The research population was 40 permanent employees with saturated sample technique. Data collection used a questionnaire. Data analysis techniques used multiple linear regression. The results showed that planning has a significant effect on the effectiveness of the E-Service system. Supervision has a significant effect on the effectiveness of the E-Service system. Coordination has a significant effect on the effectiveness of the E-Service system. Planning, supervision and coordination affect the effectiveness of the E-Service system simultaniously.

Keywords: planning, supervision, coordination, effectiveness

The Influence of Service Quality and Reading Motivation on User Satisfaction of the iSolo Application as a Digital Library in the Surakarta City Library and Archives Service in 2024

Isnaini Isnaini, Joko Suranto, Riska Wirawan — Thu, 23 Jan 2025 00:00:00 +0700

The research conducted aims to analyze the influence of service quality and reading motivation on user satisfaction of the iSolo application at the Surakarta City Library and Archives Service. The service quality variables in this research use the service quality theory by Parassuraman Valerie Zeithmal and Leonard Berry 1988 with the dimensions of tangibles, reliability, responsiveness, assurance and empathy. The reading motivation variable uses self-determination theory by Ryan & Deci in 2000 with the dimensions of autonomy, competence and relatedness. The user satisfaction variable is measured using indicators proposed by Tjiptono, namely conformity to expectations, interest in reuse, and willingness to recommend. The research method used is an associative quantitative method in the form of causal relationships. The population used in this research is all the unknown number of iSolo application users. The sampling technique used simple random sampling or random sampling with a sample of 96 respondents. The method used in collecting research data is a questionnaire. The data analysis technique used is statistical testing with validity, reliability, classical assumption tests, multiple linear regression analysis tests, t tests, F tests, and coefficient of determination tests. Based on the research results, it was concluded that service quality had a low influence on iSolo application user satisfaction at the Surakarta City Library and Archives Service, while reading motivation had a very low influence on iSolo application user satisfaction at the Surakarta City Library and Archives Service. Service quality and reading motivation together have a significant effect on user satisfaction of the iSolo application at the Surakarta City Library and Archives Service with an Fcount value of 26.031. The coefficient of determination value is 0.345, which means that 34.5% of the user satisfaction variable can be explained by the service quality and reading motivation variables, while the remaining 65.5% is influenced by other variables not included in this research.

Keywords: Service Quality, Reading Motivation, User Satisfaction

Solidaritas: Jurnal Ilmu-Ilmu Sosial

STRATEGI CHINA DALAM MENGUASAI PERDAGANGAN SMARTPHONE DI INDONESIA MELALUI MEREK OPPO PADA PERUSAHAAN OPPO ELECTRONIC CORP

Marketing Communication Strategy in Maintaining Customer Loyalty of Mitra 10 Solo Baru Supermarket

PHENOMENON OF STUDENT INTERPERSONAL COMMUNICATION IN ONLINE GAMBLING GAMES

Self-Concept of Cyber Sexual Harassment Victims in Instagram Social Media Users

The Role Of Abdi Dalem In Preserving Javanese Cultural Values In Interpersonal Communication At The Keraton Kasunanan Surakarta Hadiningrat

Brand Image Formation Strategy Solo Technopark

Perception of Followers in Tiktok Social Media towards @Mas Dolan Account as a Tourism Reference Media (Qualitative Study on followers in the Karanganyar area)

COMMUNICATION PATTERNS BETWEEN COACHES AND PENCAK SILAT ATHLETES IN INCREASING COMPETITION MOTIVATION REGIONAL LEVEL (Case Study of PSHT Rayon Mojosongo Surakarta City Branch)

Utilization of Social Media Instagram @agendasolo as an Information Media for the People of Surakarta

Interpersonal Communication of Baristas in Creating Customer Satisfaction at Black House Purwodadi

VIDEOGRAPHER AND EDITOR INTERPERSONAL COMMUNICATION IN MAKING A WEDDING VIDEO IN PASTEL GEMOLONG SRAGEN WEDDING

THE INFLUENCE OF CELEBRITY ENDORSMENT AND BRAND TRUST ON PURCHASING DECISIONS

Pengaruh Gaya Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Karyawan PT. BPR BKK TASIKMADU (Perseroda) Kantor Cabang Jumantono Kabupaten Karanganyar

Pemberitaan media cetak Harian Bhirawa

THE INFLUENCE OF BRAND IMAGE, ADVERTISING AND PRODUCT QUALITY ON THE DECISION TO PURCHASE EMINA COSMETIC PRODUCTS (For Communication Science Students, Slamet Riyadi University, Surakarta)

TSHIRTTOKOH MARKETING COMMUNICATION STRATEGY IN BUILDING BRAND AWARENESS

Komunikasi Pemasaran Pondok Pesantren Masjid Jajar Dalam Memperoleh Calon Santri Berprestasi

Perception of viewers of YouTube noice content on the show “Berbeda Tapi Bersama”as a medium of delivery

Communication of the Triwindu Market Association Organization in Increasing Visitors to the Triwindu Market in Surakarta

INTERPERSONAL COMMUNICATION BETWEEN MANAGERS AND EMPLOYEES IN MAINTAINING CUSTOMER SERVICE QUALITY AT CAFE KOPI CENDANA, SURAKARTA CITY

THE ROLE OF MARKETING PUBLIC RELATIONS IN MAINTAINING CUSTOMER LOYALTY IN MOTORCYCLE SERVICE AT AHASS KINOKI MOTORINDO SRAGEN

MANAGING INSTAGRAM AS A PROMOTIONAL MEDIUM TO INCREASE HE NUMBER OF PANIC ARTWORK CUSTOMER

Symbolic Communication of the Sadranan Tradition in Pantaran Hamlet, Candisari Village, Gladaksari District, Boyolali Regency

The Influence of Digital Marketing and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Tik-Tok Shop Fashion Products (Survey of Communication Science Students at Slamet Riyadi University, Surakarta)

UTILIZATION OF INSTAGRAM SOCIAL MEDIA AS A MEDIUM FOR INFORMATION AND COMMUNICATION FROM THE SURAKARTA POLICE TO THE PUBLIC

The Director's Communication Style In The Film Production Process Of Joko Songo At Bakar Production

Penerapan Skill Broadcasting dan Editing di Kompas TV Dewata

INTERPERSONAL COMMUNICATION BETWEEN MIDWIVES AND PREGNANT WOMEN PATIENTS IN ANTENATAL CARE (ANC) SERVICES AT PRAKTIK MANDIRI BIDAN (PMB) SRI WINARTI DESA SANGGRAHAN NGADIROJO

RADIO METTA SOLO FM BROADCASTING STRATEGY IN MAINTAINING MILLENNIAL GENERATION LISTENERS ON THE CLUB 90'S PROGRAM

Marketing Communication Strategies That Used To Maintain Tourist Visits At Private Tumurun Museum

Utilization of Instagram Social Media as a Marketing Communication Media at the Thrifting Nglapak Day Event

Analysis Of Metta Solo FM Radio Marketing Communication Management In Increasing The Number Of Advertisement

COMMUNICATION STRATEGY OF CENTRAL JAVA AREA MANAGER IN IMPROVING THE PERFORMANCE OF AGENT RELATIONSHIP OFFICER OTO.COM SOLO BRANCH

COMMUNICATION STRATEGY OF SUKOHARJO KPU IN REDUCING ABSTENTION IN THE 2024 PRESIDENTIAL AND VICE PRESIDENTIAL ELECTIONS AMONG GEN Z

INTERPERSONAL COMMUNICATION BETWEEN SHOPEEFOOD DRIVERS AND CONSUMERS

Organizational Communication of the Pesona Asri Farming Women's Group

MARKETING COMMUNICATION STRATEGY OF BALEKAMBANG PARK IN ATTRACTION TOURIST AS A CULTURAL TOURISM DESTINATION IN SOLO CITY

THE EXISTENCE OF TRADITIONAL MEDIA WAYANG ORANG SRIWEDARI AS A DEVELOPMENT INFORMATION MEDIA IN THE DIGITALISASI

Interpersonal Communication of Baristas in Creating Customer Satisfaction

Communication Pattern of Alternative Universe Writer and Readers “Triple A” (Case Study on Account X @kyuniverce)

Followers` Perception of Nonnindah Account as the Brand Ambassador of Nabila Skincare

The Use Of Visual Themes In Instagram Feeds To Increase Follower Engagement: A Case Study On @Gteamagency Instagram Account

APPLICATION OF THERAPEUTIC COMMUNICATION BY A THERAPIST IN CHILD PATIENTS WITH ADHD (ATTENTION DEFICIT HYPERACTIVITY DISORDER) IN INCREASING CONCENTRATION

STRATEGI PUBLIC RELATIONSMEMPERTAHANKAN CITRA POSITIF

USE OF THE @GOARESI INSTAGRAM ACCOUNT AS A MEDIA FOR NATURAL TOURISM INFORMATION IN GOA RESI, BULUKERTO WONOGIRI DISTRICT

Pokdarwis Digital MPokdarwis Digital Marketing Communication in Increasing the Number of Visitors on Sosogan Hill, Karanganyar Regencyarketing Communication in Increasing the Number of Visitors on Sosogan Hill, Karanganyar Regency

WAHANA CIPTA SINATRIA'S MARKETING COMMUNICATION IN SUPPORTING SUMBERBULU TOURISM VILLAGE, DISTRICT MOJOGEDANG, KARANGANYAR DISTRICT

Therapeutic Communication To Improve Children's Speaking Skills Autism Spectrum Disorder (ASD) at UPTD Center for Disability Services and Inclusive Education Surakarta

Interpersonal Communication Of Teachers and Children With Special Needs Mental Retardation at Junior High School Level In The Process Of Building Self-Confidence at SLB Anugerah Colomadu

DIGITAL CONTENTOF UMKM TAHU SAMBAL MBAK JIAH VIA TIK-TOK ON THE @INFOMAKANSOLO ACCOUNT TO INCREASE SALES POST COVID-19 PANDEMIC

Communication Strategy of the Empowerment Facilitator of the Ministry of Public Works and Public Housing in Building Awareness and Support of the Community for the Self-Help Housing Stimulus Assistance Program (BSPS) in Susukan Village, Banjarnegara, Central Java

ZHONDANG PAN AND M. KOSICKI FRAMING MODEL ANALYSIS REGARDING THE NEWS OF GANJAR PRANOWO APPEARING IN THE AZAN SHOW ON PRIVATE TV: ON ONLINE MASS MEDIA INEWS.ID AND METROTVNEWS.COM (PERIOD 11-19 SEPTEMBER 2023)

IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION BUMDES SIDOWAYAH SYNERGY IN TOURISM VILLAGE MANAGEMENT SIDOWAYAH PERIOD 2023

Implementation of Nonverbal Communication by Coyudan Intersection SupervisortoIncrease Awareness and Safety of Road Users Implementation of Nonverbal Communication by Coyudan Intersection Supervisor to Increase Awareness andSafetyof Road Users

ANALYSIS OF THE USE OF TIKTOK SOCIAL MEDIA TO INCREASE CONSUMER BUYING INTEREST ONLINE ON THE SOMETINC OFFICIAL BRAND

Interpersonal Communication between Leaders and Employees in Building Harmonious Working Relations at the Bozcilix Clothing Production Company

ORGANIZATIONAL COMMUNICATION STRATEGY CHAIRMAN OF KARANG TARUNA TUNAS MEKAR IN THE TUNAS MEKAR CUP IV EVENT

SENTANA ART MARKETING COMMUNICATION TO PROMOTE AND SELL MUSIC INSTRUMENT PRODUCTS ABROAD

LEADER COMMUNICATION PATTERNS IN INCREASING EMPLOYEE WORK MOTIVATION IN THE MARKETING DIVISION OF CV MEDIA AGUNG SURAKARTA

Rebranding Strategy to Increase Brand Awareness

WORD OF MOUTH AS A MARKETING COMMUNICATION STRATEGY FOR SANGGAR WAYANG PURWANTO

ANALYSIS OF PERSUASIVE COMMUNICATION ON THE YOUTUBE CHANNEL "KEMBAR MUSIC DIGITAL" TO ATTRACT GENERATION Z VIEWERS TO CAMPURSARI MUSIC

INTERPERSONAL COMMUNICATION OF PHOTOGRAPHERS IN RETAINING CUSTOMERS

MARKETING COMMUNICATIONS MC DONALD’S SLAMET RIYADI IN INCREASING COMPETITIVENESS

Utilizing Instagram as a Marketing Communication Medium for Wedding Vendor Momen Terbaik Photography

MARKETING COMMUNICATION STRATEGY OF WEDRINK SOLOBARU THROUGH INSTAGRAM IN INCREASING CUSTOMER SATISFACTION

PERCEPTIONS OF SURAKARTEA TEASHOP VISITORS ON THE PHENOMENON OF WOMEN SMOKING

Integrated Communication Strategy of Surakarta Culture and Tourism Office in Preserving Traditional Food at Solo Indonesia Culinary Festival

USE OF SOCIAL MEDIA INSTAGRAM ACCOUNT @lkp.cakra.surakarta AS A MEANS OF INFORMATION FOR PROSPECTIVE TRAINING PARTICIPANTS AT THE CAKRA SURAKARTA COURSE AND TRAINING INSTITUTE

The Use of Instagram @Soloinfo in Disseminating Information in Surakarta in 2023

Integrated Marketing Communication (IMC) Marketing Communication Strategy Pose In Hotel In Increasing The Number Of Visitors

CUSTOMER PERCEPTION OF SEPERDUA COFFEE SOLO ON THE QUALITY OF SERVICE

ADAPTATION OF INTERCULTURAL COMMUNICATION IN FACING CULTURE SHOCK

COMMUNICATION STYLE OF PINCUK DANCE STUDIOS TRAINER AND STUDENTS IN IMPROVING SELF-CONFIDENCE IN PARTICIPATING IN ARTS PERFORMANCES

Motivations for Using Social Media Platform ð• Among Adolescents in Sumber Barat, Sumberjosari Village, Karangrayung Subdistrict, Grobogan Regency

POSER CYCLING COMMUNITY COMMUNICATION PATTERNS IN RECRUITING NEW MEMBERS

COMMUNICATION STRATEGY OF THE LIVE HOST ON THE @RICISM_ ACCOUNT IN UTILIZING TIKTOK LIVE FEATURES TO ATTRACT AUDIENCES

Group Communication Patterns of Female Santri in Handling Internal Problems at the Bahrul Amiq Ngawi Islamic Boarding School

Marketing Communication Strategy in an Effort to Build Brand Awareness of Teh Kota Surakarta Branch

Motivations for Using Social Media Platform ð• Among Adolescents in Sumber Barat, Sumberjosari Village, Karangrayung Subdistrict, Grobogan Regency