Solidaritas: Jurnal Ilmu-Ilmu Sosial

GENTONGS.SECOND BUYERS' PERCEPTIONS OF SELLER SERVICE QUALITY IN THE SESI TUKU EVENT

2024-01-17T19:29:26+07:00

The quality of gentongs.second service is shown through consumer statements or messages that are associated with buyer perception before making a product purchase transaction and to find out this, it is necessary to research buyers inÂ gentongs.secondÂ itself.Â This research was conducted to find out howÂ gentongs.secondÂ buyers perceive the quality of seller service.Â The theory used in this study is the theory of perception according to Ramadhani, the theory of service quality according to Wyckof.Â This research is descriptive with qualitative methods.Â The results of this study concluded that the perception ofÂ gentongs.secondÂ buyers states that the quality of seller service is good and meets buyer expectations, where it is conveyed through interviews such as good and quality product perceptions, affordable and relatively cheap product prices, easy to understand information delivery, smooth language and being polite in building communication between buyers and sellers,Â and fast and responsive service.

KEYWORD: Gentongs.second, Buyer Perception, Quality Service

QUALITY OF NON-BUSINESS LICENSE SERVICES THROUGH ELECTRONIC SERVICE SYSTEM (SIMPEL) AT THE INVESTMENT AND ONE-STOP INTEGRATED SERVICES AGENCY OF KARANGANYAR DISTRICT

2024-03-18T10:39:50+07:00

Karanganyar Regency carries out integrated service policy responsibilities organized by the One Stop Integrated Service and Investment Service (DPMPTSP). This service is a digital-based non-business licensing service called SIMPEL (Electronic Service System). Practically, people manage their service needs all through an electronic service system. Through the SIMPEL service system, all non-business licensing arrangements can be carried out more easily, quickly, precisely and efficiently.The type of research used is descriptive qualitative. This research aims to describe the quality of non-business licensing services through a simple application at the Karanganyar Regency Investment and One-Stop Integrated Services Service using the theory of Zeithaml, Parasuraman, Berry (in Hardiansyah (2011:41)). This model states that the success of service quality is determined by 5 indicators which serve as benchmarks for measuring service quality, these indicators are physical evidence, reliability, responsiveness, assurance, empathy In the results of research on real variables (physical evidence) based on the information used in obtaining permits which is quite easy, researchers also found that the ease of access to information available on the SIMPEL website is said to be good. In the Reliability variable, employees have followed the SOP as a work guide, and understand what information will be conveyed by the public as service users. In the Responsiveness variable, employees serve service users quickly and respond to every online and online service user. offline. In the Assurance variable, it can be said that the cost indicators and security guarantees are good and the employees are polite, courteous and friendly. The Emphaty indicator in prioritizing the interests of service users is said to be quite good, as can be seen from the statements of informants interviewed by researchers in the field. Informants expressed satisfaction with the service on this indicator. It can be concluded that all indicators carried out by researchers have worked well. Apart from that, it is recommended to DPMPTSP Karanganyar to further maximize employee performance and improve services that are already running well in accordance with the SOP and objectives of DPMPTSP Karanganyar Regency.

Â Keywords: Service quality, Licensing, SIMPEL Implementation

PUBLIC SERVICE STANDARDS IN MANAGING FAMILY CARDS AND RESIDENTIAL Identification Cards AT COLOMADU DISTRICT GOVERNMENT OFFICES

2024-01-31T19:21:25+07:00

This research is "Public Service Standards in Arranging Family Cards and
Resident Identity Cards at Colomadu District Government Offices". In
Colomadu District there is a need to improve services because there are still
problems with delays in making and publishing population administration
documents because the SOP has not been implemented optimally.

Public Service Standards in Managing Family Cards and Resident Identity
Cards at the Colomadu District government office were analyzed using the
public administration service quality theory from Zeithaml, Berry and
Parasuraman in Fandy Tjiptono, (2005:70), there are 5 indicators, namely
tangible dimensions, reliability dimensions, responsiveness , service quality
assurance, care. The results of this research can be concluded that public service
standards in making KK and KTP at the Colomadu District government office
are good, such as having service support facilities, clear service procedures,
employee ability to use tools during the service process, employee ability to
provide information to the public, respond every service user who wants to get
services, provides cost guarantees and guarantees of certainty in KK and KTP
services, Colomadu District public services have implemented care and put the
interests of service users first, employees serve with courtesy and non-
discrimination, employees also accept suggestions and criticism from the publi

PIONEER WEDDINGS PICTURES PHOTOGRAPHER'S INTERPERSONAL COMMUNICATION WITH CLIENTS

2024-03-21T14:47:06+07:00

ABSTRACK
This study aims to determine the interpersonal communication that Pioneer Weddings
Pictures photographers do with clients to get good photos. This study used descriptive
type qualitative methods, researchers also used Miles and Huberman data analysis
techniques, namely data collection, data reduction, data presentation, and drawing
conclusions. Researchers also used purposive sampling techniques to determine which
informants were experts and trustworthy statements to be used to source the data,
informants in this study were photographers and clients of Pioneer Weddings Pictures.
The results of this study were obtained using interpersonal communication theory with a
humanitist approach from Joseph Devito which consists of five aspects, namely,
openness, empathy, support, positive attitude, and equality. The interpersonal
communication that Pioneer Weddings Pictures photographers have with clients is very
good both in and outside the photo shoot. So that photographers and clients can give each
other trust and respect so as to minimize debate, good communication is very necessary
to get a good photo in accordance with what is desired by both parties.
Keywords : Interpersonal Communication, Photographer, Client

The Influence of Playing Mobile Legends and Interpersonal Communication on Social Interaction

2024-02-11T21:42:11+07:00

The aim of this study is to mitigate the influence of Mobile Legend play and interpersonal communication on social interaction among students. This research is quantitative. The type of research used is explanatory research. The research population is a student of the Faculty of Social Sciences and Political Sciences at the University of Slamet Riyadi. Number of samples: as many as 100 respondents with the non-probability sampling method with accidental samplings. Data collection techniques include questionnaires. Data analysis techniques using double linear regression. Interpersonal communication has a positive influence on the social interaction of students in the Faculty of Social Sciences and Political Sciences at the University of Slamet Riyadi. Playing online games and interpersonal communications have an impact on interaction between students in the Faculty of Social Science and Politics at the university.

COMMUNITY SATISFACTION INDEX FOR MOTOR VEHICLE TAX SERVICES AT THE SURAKARTA CITY PUBLIC SERVICE MALL

2024-03-22T20:59:31+07:00

This research aims to describe the Community Satisfaction Index for motor vehicle tax services at the Surakarta City Public Service Mall. This research is quantitative research using descriptive research methods which are analyzed using the Community Satisfaction Index analysis technique. This research uses the Service Triangle theory proposed by Alberch and Zemke which is measured using 10 indicators divided into these three aspects. This research was conducted at the Surakarta City Public Service Mall in January 2024. The sampling technique used a non-probability sampling technique with simple random sampling. The data collection techniques used in this research are Questionnaires, Documentation and Literature Study. From the research results, it was found that the highest interval value or average value of the aspects depicted in the Service Triangle was 3.62 and the lowest interval value or average value was 3.51. These values â€‹â€‹are found in the aspects: Service Strategy 3.56 is included in the "Very Good" performance category, Service System 3.51 is included in the "Good" performance category, Human Resources 3.62 is included in the "Very Good" performance category. Overall the Public Satisfaction Index for Motor Vehicle Tax Services at Public Service Malls reached 3.56 with a conversion value of 88.88 which is included in the "A" or "Very Good" category.

Keywords : Public Service, Community Satisfaction Index.

MARKETING COMMUNICATION STRATEGY FOR THE CRAFTS INDUSTRY DIAMOND CAGE IN MOJOSONGO BOYOLALI

2024-02-21T23:22:47+07:00

The aim of this research are the author discusses the application of a communication strategy used in industrial marketing for Diamond bird cage crafts in Mojosongo Boyolali. The aim of this research is to find out the communication strategies used by Diamond bird cage craftsmen in marketing their industrial products. The research method used is descriptive qualitative by examining an existing problem and obtaining data directly. In this research, data collection techniques were used through direct observation or on-site observations and interviews with the relevant sources. As well as analyzing the data by examining the problem then based on existing theories. The results of this research are from data obtained by the author from interviews with relevant sources, it can be concluded that diamond cage craftsmen in Mojosongo Boyolali can implement marketing communication strategies in the form of marketing mix strategies in an effort to increase the number of sales after the Covid-19 pandemic. The sales strategy is carried out by holding bird contest events and using the online media Facebook and Instagram.

Keyword:Strategy,BirdCage,Marketing

Affiliator Communication Strategy On The Tiktok Program (Case Study On Tiktok @Yogaade Account)

2024-03-26T13:28:22+07:00

Abstract

The purpose of this study is to describe the communication strategy carried out by affiliators in the TikTok program in order to influence user behavior in following and buying products recommended by affiliators on the TikTok @yogaade account. The research uses an approach with the theory of Anwar Arifin, which includes steps such as knowing the audience, determining the message, determining the method, determining the media. The type of research used in this research is descriptive qualitative research. Data collection techniques in this research are using participant observation methods, interviews and documentation. Data analysis techniques use data collection, data reduction, data presentation and conclusion drawing or verification. Based on the research results obtained, Yoga Ade recognizes its audience through audience segmentation, understanding User Persona, and conducting keyword research. Yoga Ade determines its content message by considering the purpose of the content, the value of the brand being promoted, and understanding the target audience. His content methods involve creating engaging content, content schedules, using social tools, content analysis, social media audits, competition monitoring, and keyword identification. By choosing TikTok as a media platform as an affiliator, Yoga Ade managed to reach his audience of mainly 18-30 year olds, especially women. Despite his success, he has also experienced obstacles such as uncertainty.

Keywords: Communication Strategy, TikTok, Affiliator, Knowing The Audience, Determining The Message, Determining The Method, Determining The Media

Product Branding Strategy of Solo Souvenir Shop Through Tik Tok Social Media

2024-02-29T13:14:19+07:00

Along with the times the business market in Indonesia is experiencing increasingly fierce competition, the Solo Souvenir shop is branding Solo Souvenir Products through Tik Tok Social Media against the background of many companies that have made Tik Tok social media a place to introduce and develop their products, the purpose of this research is that the author is interested in examining how the branding strategy of Solo souvenir products through Tik Tok social media so that he can find out the branding strategy and provide additional insight and knowledge in branding strategies in Tik Tok media in the field of Communication Science and make references to other researchers regarding branding strategies in the marketing world. The results showed that the branding strategy carried out by Souvenir Solo through Tik Tok social media uses Keprefer's theory in (Konecnik & Go, 2013) introducing a hexagonal-shaped model, or prism brand identity, which is based on six main elements, namely the first brand identity physique (physical) with everything that characterizes Souvenir Solo. Second Personality (personality) which is based on the perception of consumer requests that describe the theme of the event. Third culture (culture) in the logo or motif there are cultural elements that can signify ownership. Fourth relationship (relationship) existing relationships or media partners such as companies, vendors, Wedding Organizer (WO). Fifth reflection or image (reflection or image) visual image of symbols, logos, names. Sixth self-image (self-image) Good reputation, or customer perception seems good and satisfied with the results of the products ordered at Souvenir Solo. suggestions given by researchers to Souvenir Solo, namely in marketing relationships carried out by solo souvenir shops, it is hoped that they can maintain the services provided and the quality and quantity that have been provided.

Peran Bidang Pemberitaan Pada Radio Republik Indonesia Kota Surabaya

2023-01-31T18:26:31+07:00

Pelaksanaan Praktik Magang adalah sebuah pelatihan dan pembelajaran
yang dilaksanakan di Dunia kerja yang relevan dengan kompetensi
keahlian yang dimiliki masing masing perorangan, dalam upaya
meningkatkan mutu Perguruan Tinggi dan juga menambah bekal untuk
masa mendatang guna memasuki dunia kerja. Lembaga Penyiaran Publik
Radio Republik Indonesia (LPP RRI) merupakan salah satu lembaga
penyiaran radio yang memiliki sistem penyiaran Nasional. Pada bidang
pemberitaan banyak aktivitas yang dilakukan. Salah satunya yaitu
memproduksi suatu berita yang akan dipublikasikan di Radio. Berita yang
diangkat sangat beragam, yakni berita seputar pendidikan, bencan alam,
perekonomian, hingga berita olahraga yang tentunya selalui diperbaharui
setiap harinya. Teknik pengumpulan data yang digunakan yaitu observasi
dan dokumentasi dengan mengumpulkan data dengan cara
mewawancarai narasumber juga mendokumentasikan mengakses internet
melalui website resmi RRI Surabaya official. Fungsi observasi ini adalah
untuk pembuatan berita yang akan disirkan di radio RRI Surabaya, serta
catatan hasil wawancara, surat kabar online maupun offline dan sosial
media yang dapat mendukung untuk memperoleh infromasi. Di dunia
Radio sebenarnya tidak hanya penyiaran saja melainkan pemberitaan
yang memiliki peranan dan fungsi yang penting untuk menginformasikan
kepada masyarakat sesuai dengan fungsi radio yaitu media massa yang
berguna untuk menginformasikan suatu berita.
Kata kunci: Pemberitaan, Radio, Jurnalistik

COMMUNICATION STRATEGY PROGRAM RADIO TALK SHOW FAS @ KONATA ON RADIO KONATA SURAKARTA

2024-03-05T09:37:54+07:00

The research aims to determine the communication strategy of the fas @ konata radio talk show program at radio konata surakarta with a research focus on communication strategies, radio konata, and the fas @ konata program. The limited means of communication media for children makes radio konata one of the media means for children to entertainment and education through radio broadcasts. The type of data and data sources in this research use descriptive qualitative using data collection techniques in the form of observation, interviews, documentation. The aspects examined in communication strategy based on the theory of communication strategy steps include : 1. Getting to know the audience, 2. Determining goals, 3. Developing messages, 4. Determining methods and choosing the media used. Overall, we get an overview of Konata Surakarta Radio's communication strategy to educate children through the Fas @ Konata program, namely : 1. Conducting roadshows to introduce the audience, conducting outdoor media publications and utilizing social media as a means of information and so on. 2. Establishing good relationship with broadcasters and listeners. 3. Presenting quality content, placing a different broadcast schedule at each time. 4. Utilizing technology to reach a wider audience through digital broadcasts and using Instagram social media as a means of information and so on.
Keywords : Communication Strategy, Konata Radio and Fas @ Konata Program.

DAMPAK K-POP PADA MEDIA ONLINE YOUTUBE TERHADAPPOLA KOMUNIKASI ANTAR INDIVIDUDALAM KOMUNITAS BTS ARMY INDOMYSOLARDI SOLO

2023-12-20T13:55:46+07:00

Bangtan Boy ( BTS ) is a South Korean boyband that has attraced a lot of young peoples attention, so that it is not uncommon for communities to form based on the same hobbies. One of the communities formed is INDOMYSOLAR which is based in Solo City. The way fans enjoy BTS's work is by listening to their music via the online media YouTube. This hobby ultimately had an impact, especially in communication patterns between individual community members. This research aims to determine the impact of K-Pop on the online media YouTube on communication patterns between individuals in the INDOMYSOLAR community. In this research, researchers used descriptive qualitative methods which intended to describe communication patterns between individuals in the INDOMYSOLAR community. In order to obtain data for this research, researchers used observation, documentation and interviews with purposive sampling techniques. In order to provide relevant research results, researchers use source triangulation, technique triangulation, and time triangulation which can be used as data validity. The data that has been obtained is then analyzed using the Miles and Huberman analysis method. The results of this research explain the impact of changes in communication patterns of INDOMYSOLAR community members. Where before getting to know K-Pop, the members communicated using Indonesian and Javanese. Then after getting to know K-Pop, there was the addition of a new language, namely Korean, in the members' communication patterns. With code mixing and outer mixing language patterns, making the use of Korean a characteristic in the communication process between members of the INDOMYSOLAR community.

Keywords: BTS, Change in Communication Pattern, K-Pop

Digital Marketing Communication Activities at Antik Keris Shops Through the Shopee Marketplace to Increase Sales

2024-03-09T15:38:36+07:00

In modern times like now, people have started to switch to using digital media to carry out their daily activities, including in the field of marketing. Antik Keris Shop is one of the many businesses that choose to market their products online. Antik Keris Shop chose the Shopee marketplace as a means to market its products. Digital marketing communication activities can be used to achieve an increase in sales. By using marketing communication activities, the Antik Keris shop is able to influence consumers' interest in choosing the products offered. The aim of this research is to determine and analyze the digital marketing communication activities of the Antik Keris shop on the Shopee marketplace to increase sales. This research uses the concept of Digital Marketing Communication by Philip Kotler and Gary Armstrong. The research method used by researchers in this research is a qualitative method with a descriptive approach. Data collection techniques were carried out by researchers through interviews and documentation. The results of this research show that the Antik Keris shop uses digital marketing communication activities to increase sales. The digital marketing communication activities used include advertising and sales promotions. The two digital marketing communication activities used will complement each other to achieve an increase in sales.

Keywords : Digital Marketing Communication, Shopee Marketplace, Increased sales

Implementation Of Regional Regulation (PERDA) No. 6 Of 2021 Regarding Infrastructure Development in Giriwoyo Village Giriwoyo Sub-district Wonogiri Regency

2024-01-27T14:09:04+07:00

Infrastructure development plays a crucial role in a region, especially in rural areas. It offers numerous benefits such as improving the local economy, the well-being of the community, and, most importantly, eradicating poverty on the path to Indonesia's progress. This research aims to describe the implementation of Regional Regulation No. 6 of 2021 regarding Infrastructure Development in the Giriwoyo Village, Giriwoyo District, Wonogiri Regency.

In this study, the researcher employed a qualitative descriptive method based on Edward III's theory (1980:1) with indicators: sommunication, resources, disposition, and bureaucratic structure. Data collection methods included observation, interviews, and documentation.

The research results indicate that the implementation of Regional Regulation No. 6 of 2021 on Infrastructure Development in Giriwoyo Village, Giriwoyo District, Wonogiri Regency, can be considered relatively good based on these four indicators. However, it is unfortunate that, during interviews, some community members still did not have a clear understanding of Regional Regulation No. 21 of 2019, which serves as the foundation for implementing infrastructure development policies in Giriwoyo Village. Therefore, it is recommended that the local government in the area be more detailed in their efforts to disseminate information about these programs to the community to ensure a better understanding.

Keywords: Policy Implementation, Infrastructure Development.

The Role of Organizational Communication to Increase Employee Loyalty at Mcdonald's The Park Solo Baru

2024-03-20T12:51:39+07:00

The aim of this research is to find out the role of organizational communication in
an effort to increase employee loyalty at McDonalds' The Park Solo New.
Informer determination technique using purposive sampling. Data collection
using interview and documentation techniques. Triangulation is the triangulation
of sources and methods. Data analysis techniques use qualitative analysis. The
new Park Solo consists of upward communication, downward communication and
horizontal communication. Downward communication is a form of instruction and
also supervision of its employees, upwards communication is the form of
employee participation to the organization while horizontal communications is
the coordination in the execution of work at The Park Solo New. Organizational
communication plays a role in increasing employee loyalty.

PERSEPSI PENONTON TAYANGAN REALITY SHOW 86 NET TV DI PERUMAHAN GRIYA SIDOHARJO ASRI SRAGEN

2024-02-07T00:31:53+07:00

One of the programs broadcast on television is a reality show program. In Indonesia,
reality shows are synonymous with television shows that present games or competitions. Almost
all television stations in Indonesia have reality show programs that air almost every day. The aim
of this research is to describe and analyze the perceptions of viewers of the reality show 86 at the
Griya Sidoharjo Asri housing complex in Sragen. The theory used in this research is the theory
of perception from Deddy Mulyana: 2017, namely a theory consisting of sensation (stimulus),
attention (attention), and interpretation. This research uses a qualitative descriptive research
method. Data collection techniques are carried out by interviews, observation, documentation.
Meanwhile, determining research subjects used a purposive sampling technique. To analyze the
data using data analysis techniques from Miles and Huberman. The results of this research show
that 86 Net TV broadcasts were perceived positively by viewers in the Griya Sidoharjo Asri
Sragen housing complex. This is known from the stages of sensation starting from the frequency
of viewing, presenters from the police, various information, and the addition of background
sound. The source's attention is based on external factors due to the novelty of the segments in
each episode. Attention based on internal factors is the biological factor of the need for
information about the police's daily activities in carrying out their duties and physiological factors
that are informative and educational in nature. The informant's interpretation is that the
information conveyed by the presenter is easy to understand because the presenter is able to
convey the information well and clearly.
Keywords: Perception, Audience, Reality Show 86

Tourism Development Strategy In Optimizing Original Regional Income In The Culture And Tourism Office Of Surakarta City

2024-03-22T07:53:28+07:00

The Surakarta City Culture and Tourism Office is a government body which has the task
of formulating policies, carrying out government affairs and public services, developing
and implementing as well as monitoring, evaluating and reporting all matters relating
to culture, traditional arts, history, cultural heritage, museums, tourism destinations,
tourism marketing, creative economy development through the use and protection of
intellectual property rights, and development of tourism and creative economy resources.
The city of Surakarta or the city of Solo, known by its slogan as "The Spirit of Java", is a
city that has everything to attract tourists. The city of Surakarta has various types of
tourism which attract visits from domestic and foreign tourists, so that the Surakarta
City government is able to utilize the tourism sector to support the economy in the City
of Surakarta. So this sector is expected to have a significant contribution to the Regional
Original Income in the City of Surakarta. This research aims to analyze and describe
tourism development strategies in optimizing local revenue at the Surakarta City Culture
and Tourism Office. The research method used is descriptive qualitative. Data collection
techniques in this research were carried out through observation, interviews and
documentation. The data analysis techniques used are data collection, data condensation,
data presentation and drawing conclusions. The results of this research indicate that the
tourism development strategy at the Surakarta City Culture and Tourism Office has been
quite successful in increasing income from the tourism sector so that it is able to increase
local original income in Solo City. This can be seen from the nine indicators found by
Nawawi (2000: 153), namely: Proactivity, Anticipation, Strengths, Weaknesses,
Opportunities and Obstacles, Resource Utilization, Control and Service Standards.
These nine indicators have been implemented well. Based on the explanation above, the
researcher provides recommendations to the Surakarta City Culture and Tourism Office
to be able to maintain the indicators that have been implemented well.
Keywords: Strategy, Development, Tourism, Culture and Tourism Service.

International Mask Festival As An Instrument Of Cultural Diplomacy Of Surakarta City On Pandemic Covid-19

2024-02-17T07:31:48+07:00

This study aims to identify the International Mask Festival as an instrument of cultural diplomacy in Surakarta during the Covid-19 pandemic. The International Mask Festival which is held annually can establish cultural relations between nations. The emergence of the Covid-19 pandemic that hit the world had an impact on the cultural diplomacy activities of Surakarta City in 2020 & 2021. This research was conducted with a qualitative research method and the data search used was primary data in the form of interviews with the International Mask Festival secretariat and secondary data in the form of data from documents provided and referring to the concepts of cultural diplomacy and digital diplomacy. The results of this study show that the International Mask Festival is part of Surakarta City's cultural diplomacy instrument to promote culture and maintain a good image to the international community using digital media. Digital media is an alternative tool for the International Mask Festival in realizing its goals during the Covid-19 pandemic. In this case, the International Mask Festival held virtually through Youtube and Instagram is an innovation as an adaptation due to the Covid-19 pandemic that can reach a wider international community.

THE RELATIONSHIP BETWEEN MOTIVE AND VIEWER SATISFACTION IN WATCHING YOUTUBE

2024-03-26T09:00:16+07:00

Tonight Show is a very popular talk show program on television and also has an official channel on YouTube. Its presence on YouTube offers accessibility to reach a global audience. Therefore, understanding the motives and satisfaction of the audience is important. This research aims to determine the relationship between motives and audience satisfaction in watching YouTube. The theory used to analyze this research is the uses and gratification theory. This research is quantitative research with data collection using a questionnaire distributed to respondents. The population in this research were communication science students in Surakarta, totaling 3,248 students with a research sample of 100 students. This research uses a random sampling method to take samples. The hypothesis in this study was tested using the Spearman correlation test. The research results state that there is a positive and significant relationship between motives and satisfaction in watching the Tonight Show on YouTube. This is indicated by the correlation coefficient value of 0.864. In the Spearman rank interpretation, this value means that there is a very strong relationship with motives and satisfaction in watching YouTube.

THE ROLE OFKARANG TARUNA ORGANIZATION COMMUNICATION IN IMPROVING THE MORALE OF YOUTH IN SUMBER CANGKRING SUB-DISTRICT, NOGOSARI DISTRICT, BOYOLALI REGENCY

2024-02-27T12:17:34+07:00

The conclusion of this research shows that the Karang Taruna Guyub
Rukun Dusun Sumber Cangkring takes an approach through organizational
communication towards teenagers in Dusun Sumber Cangkring. This approach
takes the form of an invitation to participate in religious and social activities.
From this activity, the youth who are members of Karang Taruna Guyub Rukun
Dusun Sumber Cangkring get examples of good behavior. Suggestions for the
Sumber Cangkring Hamlet Youth Organization: (1) To the Sumber Cangkring
Dusun Rukun Guyub Youth Organization to be able to optimize the performance
of members and administrators to be able to maintain social awareness,
especially in terms of morality. (2) Efforts to improve grammar among the people
of Sumber Cangkring hamlet. (3) Be more critical in terms of organizing and
communicating.
KEYWORD: Karang Taruna, Organizational Communication, Moral

The Role Of Posyandu Cadres In Reducing Stunting In Tunggak Village, Toroh District, Grobogan Regency

2024-03-01T11:50:46+07:00

Posyandu is a basic health service to monitor the growth and development of baluita. In the implementation of posyandu, there are cadres who help. Posyandu cadres play a role in helping optimize the function of posyandu to monitor toddler nutrition so that toddlers do not experience stunting. The purpose of this study is to describe the role of posyandu cadres in reducing stunting rates in Tunggak Village, Toroh District, Grobogan Regency. The focus of this research is the role of posyandu cadres, namely as innovators, pioneers, modernizers and stabilizers. The research method used is qualitative descriptive. Data collection techniques through observation, interviews and documentation. Data analysis techniques use theory from Miles, Huberman (2014).

The results showed that the role of posyandu cadres in Tunggak Village, Toroh District, Grobogan Regency was good. The innovator indicator carried out by posyandu cadres are good enough, but there are still gymnastics programs for pregnant women that have not been implemented optimally. The pioneer indicator, cadres have become pioneers of good health but there are still parents of toddlers who do not routinely bring their toddlers to posyandu. Modernizer indicator, the role of posyandu cadres as modernizers is good, cadres are able to utilize technology to provide important information to parents of toddlers. Stabilitator indicator, the role of cadres as stabilizers is good, posyandu cadres have received socialization about stunting handling so that cadres can also socialize it to parents of toddlers to anticipate toddlers being stunted and cadres also monitor the growth and development of toddler nutrition.

Use of Instagram as a Public Communication Medium at the Sragen District Communication and Information Service Office

2023-11-27T17:37:48+07:00

The development of technology in the field of communication and information led
to the existence of a media designed for the purpose of sharing posts in the form
of photos or videos with users. One of these media is Instagram, Instagram media
allows users to be given the freedom to upload any posts that come from users
which are then seen by their followers. The existence of Instagram also makes it
easier for organisations, agencies or companies to carry out the publik
communication process in order to maintain a good correlation with the
community and build an organisational image. Diskominfo Sragen Regency is one
of the organisations that uses Instagram social media in the communication
process to the publik. publik. The purpose of this study is to describe the use of
Instagram as a Publik Communication Media at the Communication and
Informatics Office of Sragen Regency. The method used in this research is
descriptive qualitative method. Data obtained through interviews with Sragen
Regency Diskominfo Staff, Instagram Managers and Instagram followers
@kominfo.sragen. In addition, data was also obtained by observation and
documentation. The use of Instagram as a public communication medium at the
Sragen District Communication and Information Center is informative,
structurally effective, but still less effective in operating Instagram. An evaluation
and improvement process is needed so that the public can continue to receive the
latest and complete information about Sragen Regency.
Keyword : Public Communication, Instagram, Diskominfo Sragen Regency

FAVEHOTEL MANAHAN SOLO'S PUBLIC RELATIONS STRATEGY IN AN EFFORT TO IMPROVE THE HOTEL'S REPUTATION

2024-03-06T10:00:29+07:00

This research aims to describe the Public Relations strategy of Favehotel Manahan Solo in an effort to improve the hotel's reputation. This research uses descriptive type qualitative research. The method used is a case study. This research data collection technique uses primary data obtained through interviews and observation, as well as used secondary data both through documentation and from references such as books and journals. The validation technique used is triangulation. Based on the results that the strategy implemented by Public Relations of favehotel Manahan Solo yaitu with conducting in-depth research first, after obtaining data from the field, programs are prepared or planned that are appropriate to the existing situation, then action and realization involving various parties in carrying out each program that has been planned, as well as evaluation as the final stage which aims to be a form of evaluation of work and also existing facilities so that they can be improved in the future so as to increase the reputation of the hotel. Forms of program results include social media branding, advertorials, reply to all guest comments, collabs and partnerships, CSR, media relations, joining events, and press releases.

Sawo Matang Program Broadcasting Strategy on Gajah Mungkur FM Radio to Retain Listeners

2024-01-18T20:26:01+07:00

In defense Listeners to radio broadcast programs need appropriate broadcasting strategies. In Wonogiri, Central Java, there are private radio stations that have air quite a long time ago, namely Radio Gajah Mungkur Fm. Radio Gajah Mungkur Fm has various program events, one of which is Sapa Wonogiri Approaching Evening or Sapodilla . Brown use strategies to can maintain the listener. With using a broadcast strategy in manage an event program with ok, got it maintain listener. Study This use theory strategy broadcasting programs according to Susan Tyler Eastman. Research methods used researcher in study This is qualitative descriptive. Data collection techniques were carried out through observation, interview as well as documentation. Research result This show that the strategy for broadcasting the Sawo Matang program includes five things, namely conformity strategy Where covers three matter important that is scheduling, selection program type and principal problem to need listener. Formation strategy done with form habit Listen to the results from exists scheduling of Sawo Matang broadcast programs which is not Once change and exist effort promotion through making adverts and ad spots. Control strategy current listener done with set standard quality with guard quality of the Sawo Matang program so that can maintain listener. Storage strategy program resources are carried out with save it through device computer for later Can used return. Power strategy towing mass of the Sawo Matang program done with package an interesting program maybe, okay through style language and also use social media For broadcast programs. Deep conclusion study this, strategy broadcasting the is a strategy for maintain listener as well as expand Sawo Matang listeners.

Keywords : Broadcasting strategy , Sawo Matang , defend listeners

ANALYSIS OF LGBT NEWS FRAMING LINKED TO HUMAN RIGHTS IN INDONESIA ON ONLINE MEDIA DETIK.COM (Period 1 January â€“ 1 June 2023)

2024-03-20T00:51:15+07:00

The LGBT (lesbian, gay, bisexual, transgender) phenomenon is an issue that is increasingly prevalent in Indonesia, there were at least 119 LGBT organizations in 28 of 34 provinces in 2013. Pros and cons certainly occur in Indonesian society, LGBT is considered to violate existing norms in this country. However, several opinions say that LGBT perpetrators should receive clear human rights protection, the perpetrators also use human rights as a form of their struggle to immediately recognize their existence. LGBT issues related to human rights have also adorned various information media in Indonesia, especially online news portals, including Detik.com, which is the most popular online news portal in Indonesia. Detik.com's framing of this phenomenon is interesting considering that LGBT people have never found clarity regarding their existence and rights. Therefore, this research aims to determine Detik.com's framing regarding LGBT news that is linked to human rights. This research uses qualitative methods and is analyzed using Zhongdang Pan & Gerald M. Kosicki's framing analysis theory with four analytical tools (Syntax, Script, Thematic, Rhetorical). The conclusions from this research also show how Detik.com frames LGBT actors as a group of figures who must have clear rights protection, and recognition of the existence of LGBT is an urgency that needs to be considered so that LGBT actors are no longer subject to acts of discrimination by any party. However, Detik.com also frames LGBT as a group that is at risk and vulnerable in terms of health and a deviation from norms in Indonesia.

Keywords: LGBT, human rights, news portal, framing, Zhongdang Pan & Gerald M. Kosicki

INTERPERSONAL COMMUNICATION BETWEEN COURIERS AND CUSTOMERS (Case Study of Cash On Delivery (COD) Delivery Services Shope Express Hub Bendosari)

2024-02-06T14:48:40+07:00

There is high interest in online shopping and there are many different types of payment methods to choose from, some with an advance transfer system, some via on-site payment or what we often interpret as COD or Cash On Delivery, COD or Cash on Delivery is a form of buying and selling transaction at the seller's place and buyers meet face to face at the same location whether they agree or not with what they promised during communication via short message or Whatsapp and so on. By using COD (Cash on Delivery) activities it will be easier and more practical, such as setting prices and the process for negotiating with buyers, in other words if there is money and goods, this is also done with good communication. This research aims to describe interpersonal communication between Shopee Express couriers hub Sukoharjo and shop customers during COD transactions. The methodology used by
researchers to collect data is qualitative and to determine informants using Purposive Random Sampling, namely by selecting informants by adding certain components to get the number of informants we expect. In this research, the theory of Harold D Lasswell was used and the result was that the courier's interpersonal communication with the customer did not cause misunderstandings regarding the delivery of the COD package so that it did not cause problems and could be profitable for both the courier and the customer who received the package.
Keywords: Interpersonal Communication, Cash On Delivery, Courier, Customer

CONTENT EDUCATION PARENTING ON INSTAGRAM @POBEE.ID TO INCREASE SELLING KIDS TOY PRODUCT

2024-03-21T14:17:42+07:00

In the digital era like now, there are many applications that can be used as a field to make money, for example such as Instagram social media, which has now become an alternative media in the field of marketing and promotion. Broadly speaking, everyone can do business through Instagram social media. Instagram disseminates photos and videos with the features presented and the most popular social media. Pobee.id is present as a brand of children's toy manufacturers who use Instagram social media for buying and selling purposes to interact with followers. In addition to marketing purposes, what is interesting in this @pobee.id Instagram content is the method of educating how to use products and parenting packaged through videos (reels) and posting several images (carousel). The focus of this study is to find out how parenting educational content on Instagram pobee.id in increasing sales of children's play products. To explain the focus of this research in depth, this study uses qualitative research methods and interviews, in this study using theories from Hoghughi, Masud S, and Long (2004) Provide education and ensure that the education delivered by parents can run and can be carried out by children. The principle of parenting is more concerned with child development and activities related to education than with the child itself. From this study, it is revealed that parenting educational content can Pobee.id help informants in educating children to teach children activities that train stimulation so that it can reduce children's dependence on playing gadgets to be more creative and active. From the version, parents also get insight into how to educate children through play, and how the correct parenting style when children enter pre-school age can then be practiced at home when together with children. Through parenting educational content, pobee.id use it as a promotional medium on Instagram to sell children's play products, from data obtained by researchers every year pobee.id sales have increased, in the 2020 period product sales totaled Rp.70,176,419. for the 2021 period Rp.141,456,751. for the 2022 period Rp.176,472,842. for 2023, it was recorded that until November product sales had reached Rp.254,968,998.

Keywords: Communication, Instagram, Parenting, Content Education

SELF DISCLOSURE ANALYSIS ON THE USE OF SECOND INSTAGRAM ACCOUNTS AMONG STUDENTS OF SLAMET RIYADI UNIVERSITY (UNISRI)

2024-02-12T15:14:46+07:00

ABSTRACT
This study aims to determine the form, purpose and impact caused among Unisri
students after self-disclosure through a second Instagram account. In this study using
qualitative methods with observational data collection techniques, interviews and
documentation. In this study, researchers used the theory of Dramaturgy developed by Erving
Goffman. The main informants in this study numbered six people with predetermined
characteristics. The results showed that the form of self-disclosure carried out was in the
form of activities, romance, opinions, and so on. Informants conduct self-disclosure aimed at
self-expression, self-clarification, and developing relationships. The impact is in the form of
positive and negative impacts. The positive impact is in the form of solutions, suggestions,
getting to know yourself better and not disturbing others. While the negative impact caused is
addiction, and reduced self-confidence. So that users are expected to be wiser and can limit
themselves in using social media by not providing personal data to just anyone. Researchers
also remind to pay more attention to things that will be shared on social media, so that no
party feels disadvantaged.
Keywords : Self Disclosure, Second Account, Instagram

The Relationship between the Exposure of Instagram Account Content @vinamuliana with Knowledge about the World of Work for Followers

2024-03-23T09:50:34+07:00

This study has two problem formulations, namely whether there is a relationship between exposure to @vinamuliana Instagram content and knowledge about the world of work for followers. The purpose of this study is to determine and explain whether there is a relationship related to exposure to @vinamuliana Instagram content with knowledge about the world of work for followers. The theory used in this study is the S-O-R Theory by McQuail (Stimulus, Organism, Response). This study also uses quantitative research methods with a type of correlation quantitative research approach. With the results of the study stating the value (rcount) 0.611> 0.196 (rtable) with a significance of 5% for 99 respondents, the working hypothesis (H1) is accepted and the null hypothesis (Ho) is rejected. The correlation coefficient value is 0.611, so there is a positive correlation between the relationship between content exposure (X) and follower knowledge (Y) regarding knowledge in the world of work which has a strong relationship between the two variables. With a coefficient of determination of = r or = 0.373321 (37%). The results show that: The results of related research prove that: (1) There is a relationship between exposure to @vinamuliana Instagram account and knowledge about the world of work for followers, (2) The level of influence of exposure to @vinamuliana Instagram content has a significant effect on knowledge about the world of work for followers by 37%.

Keywords: Content Exposure, Instagram, Knowledge

USE OF NAGITA TRANSPORT'S INSTAGRAM & TIKTOK SOCIAL MEDIA IN INCREASING BRAND AWARENESS

2024-02-26T19:13:01+07:00

The research has a background in the current development of business companies, Nagita Transport is a service business company that is still relatively new, and uses Instagram and Tiktok social media to provide brand awareness to its community. aims to analyze the use of Instagram and Tiktok social media carried out by Nagita Transport. and how to increase Brand Awareness through social media Instagram and Tiktok Nagita Transport. According to Nasrullah (2015), the characteristics of social media provide information about Instagram and TikTok social media, as well as the Instagram theory, according to Atmoko (2012), which provides several features that can be used by Instagram users to provide more information to the public. And there is a theory from Chusumastuti regarding the use of Tiktok. Through a qualitative approach, data was collected through observing features and content from Instagram and Tiktok Nagita Transport. as well as making direct observations at the Nagita Trans Utama company office. And conducted an interview with several Instagram and Tiktok followers from Nagita Transport. The research results show that the use of social media provides followers with everything they can remember so that they can remember it well, from the use of Instagram and Tiktok social media within the Nagita Transport company by using the features of each social media, The use of social media on Instagram is: hashtags, location, follow, share, like, comments and mentions as well as photo and video content. For use of social media on TikTok in the form of: hashtags, comments, shares and video content. With the use of social media Instagram and TikTok, it provides brand awareness to the public. So that the public can properly recognize the name, logo, slogan, characteristics of the Nagita Trans Utama Company.

Keywords: Social Media, Instagram, Tiktok, Brand Awareness

Evaluation Of The Integrated Village Information System Application (SRIGATI) Program In Widodaren, Ngawi

2024-03-01T11:31:32+07:00

The implementation of e-government can enhance efficiency, transparency, and public participation. In line with this, the Ngawi Regency government has started implementing e- government at the village level through the Integrated Village Information System (SRIGATI) application. The aim of this research is to describe the success of the Integrated Village Information System (SRIGATI) application program through the evaluation of the SRIGATI application program at the Widodaren Village Office, Ngawi Regency. The SRIGATI

application is used by the community to access information about the village, such as events and activities in Widodaren Village, or to access Widodaren Village data.
The success of the implementation of the Integrated Village Information System (SRIGATI) application is measured through the Nurcholis evaluation indicators, which consist of input, process, output, and outcome. This research uses a descriptive method with a qualitative approach, and data collection techniques include interviews, documentation, and observation. The data analysis techniques used are data condensation, data presentation, and conclusion drawing.
The results of this research can be summarized as follows The implementation of the Integrated Village Information System (SRIGATI) application at the Widodaren Village Office is not yet satisfactory. In the input indicator, the implementation of the SRIGATI application can be considered quite good, although there are still many things that need improvement, such as the need for direct socialization to the Widodaren Village community. In the process indicator, it is considered good, but there are challenges with the operator during the operation of the SRIGATI application. In the output indicator, the results are not yet satisfactory because the community is not satisfied with the implementation of the SRIGATI application at the Widodaren Village Office. Meanwhile, in the outcome indicator, the impact of the SRIGATI application is perceived as not yet significant.

Communication Strategy of the Karanganyar Student Forum Organization in Maintaining Existence Through External Events in Karanganyar Regency

2023-10-11T15:23:49+07:00

The purpose of this research is to look at the Organizational Communication Strategy
of the Karanganyar Student Forum in Maintaining Existence through External Events in
Karanganyar Regency. This study uses the theory of organizational communication strategy.
This research uses a qualitative descriptive approach. Data collection techniques in this study
were using participant observation methods, in-depth interviews and documentation. Data
analysis techniques use data collection, data reduction, presenting data and drawing
conclusions or verification. Based on the research results, it was found that determining the
audience of an external Expo Campus event conducted by Formaka to maintain its existence,
that is seen from the initial purpose of holding the Expo Campus, namely to introduce and
disseminate information about lectures to Senior High School and Vocational School students
who are still in school so that motivate them to continue their education to a higher level. The
message was structured so that many would come to the Expo Campus in the form of outreach
activities to Senior High School and Vocational School schools in Karanganyar, then making
unique and interesting pamphlets and finally doing branding on social media. The method used
to maintain the existence of Formaka is the Expo Campus. The selection and use of the media
most often used by Formaka in conveying messages is Instagram, in collaboration with mass
media such as radio. The conclusion from this study is that the organizational communication
strategy of the Karanganyar student forum in maintaining its existence through external events
in Karanganyar Regency, namely using the Expo Campus, can be said to be successful.
Keywords: Organizational Communication Strategy, Formaka, Existence, External Event.

KOMUNIKASI INTERPERSONAL GURU DALAM MENINGKATKAN KETERAMPILAN SOSIAL SISWA TUNARUNGU

2024-03-05T21:27:54+07:00

Every child is unique, there are children who easily perceive external responses, but there are also those who are slow to perceive responses. Nobody wants to be born less than perfect. Deafness of hearing in deaf people has a big impact on the ability to receive information that is developing in society and has an impact on lack of verbal skills, so that in communicating with others, deaf students have language limitations, a lack of vocabulary which results in students needing special media to communicate. Education has an important role in the deaf learning phase to speak and communicate. Interpersonal communication between teachers and deaf students in the teaching and learning process is very influential in improving studentâ€™s skills. When they are new students, deaf students tend to be passive aggressive, close themselves off and find it difficult to communicate, and tend to be less sensitive to current social situations. The formulation of the problem in this research is How Teacher Interpersonal Communication Improves the Social Skills of Deaf Students in the A.B.C.D Extraordinary Elementary School, Suka Dharma Foundation, Polokarto District, Sukoharjo Regency.

This research aims to determine, describe and analyzse teacherâ€™s interpersonal communication in improving the social skills of deaf students at Suka Dharma Foundation A.B.C.D Special Elementary School, Polokarto District, Sukoharjo Regency. The research method used is descriptive with a qualitative approach. Data collection techniques used in-depth interview techniques with four informants. The results of this research show that the social skills of deaf students based on each indicator proposed by Nandang Budiman are perceived by special school teachers through three main components as a result of interpersonal communication established between teachers as subjects and deaf students as objects resulting in the conclusion that the interactional communication model which was carried out successfully met the criteria for improving the social skills of deaf students which were divided into three components, namely communication skills, the ability to adapt to the environment, good relationship skills with other people.

Keywords: Interpersonal Communication, Deaf Students, Social Skills

AKTIVITAS KOMUNIKASI PEMASARAN DINAS PARIWISATA KOTA SURAKARTA DALAM MENINGKATKAN POTENSI KUNJUNGAN WISATA BUDAYA DI KOTA SURAKARTA PASCA PANDEMI TAHUN 2019-2022 MELALUI MEDIA SOSIAL INSTAGRAM

2024-01-04T17:41:43+07:00

Surakarta City is a cultural tourism city that presents many historical places that have the potential to become tourist sites and one of the cities in Indonesia that is interesting to visit. The presence of various cultural tourism and traditions characterize the city of Surakarta. The purpose of this research is to find out the marketing communication strategy at the Surakarta City Culture and Tourism Office towards the development of cultural tourism to increase tourist visits. This research uses Push Strategy which aims to increase the quantity and quality of tourism products and improve services (Public Relations Strategy in Tourism Promotion, 2018, p. 399). This type of research is descriptive qualitative, determining sources in this study using observation and interview methods. The resource person in this research is one who is engaged in the Tourism Marketing Sub-Coordinator. The results in this study are positive regarding the increase in the number of tourist visit data after the Covid-19 pandemic because it has succeeded in achieving increased data. The conclusion of marketing communication activities carried out by the Surakarta City Culture and Tourism Office on Instagram social media through Influencers and Events can increase cultural tourism visits in Surakarta City. Positive suggestions for marketing communication strategies carried out by the Surakarta City Culture and Tourism Office need to develop IT experts so as to increase creative content so that it can attract potential tourists.

Keywords: Surakarta City Culture and Tourism Office, Marketing Communication Strategy, Instagram Social Media

ANALYSIS OF NEWS FRAMING OF GANJAR PRANOWO REGARDING REJECTION TO THE ISRAEL NATIONAL TEAM'S PARTICIPATION IN THE INDONESIAN U20 WORLD CUP ON DETIK.COM (Period 23 March â€“ 1 April 2023)

2024-03-11T21:09:00+07:00

Ganjar Pranowo is one of the presidential candidates contesting in the 2024 election. Based on a survey conducted by LSI in 2023, Ganjar Pranowo has the highest electability with a percentage of 37 percent. However, in March 2023, Ganjar Pranowo issued a controversial statement rejecting Israel's participation in the U20 World Cup in Indonesia. A few days after his statement, FIFA revoked Indonesia's hosting rights. After the incident, Ganjar Pranowo also received attention from various online news portal media, including DETIK.COM which is the most popular and largest online news portal in Indonesia. The framing DETIK.COM of the incident becomes interesting in the midst of election season and the strong influence of the mass media. Therefore, this study aims to find out the framing of Ganjar Pranowo's news that rejected Israel's participation in the U20 World Cup. This research uses qualitative methods and is analyzed using Zhongdang Pan & Kosicki's framing analysis theory with four tools (Syntax, Script, Thematic, Rhetorical). The conclusion of this study also shows how DETIK.COM framed Ganjar Pranowo as a cadre loyal to his Party's ideology which is upright to Karno's mandate in fighting for Palestinian independence. In addition, Ganjar is considered guilty of failing the U20 World Cup, as well as being a figure who is threatened with a decline in his electability as a Presidential Candidate, following Indonesia's failure to host the U20 World Cup

Keywords: Framing Analysis, DETIK.COM, Ganjar Pranowo, U20 World Cup Issues.

PUBLIC RELATIONS STRATEGY IN MAINTAINING A POSITIVE COMPANY IMAGE (Case study of the PT Stasiun Kopi Solo Balapan Coffeeshop)

2024-01-31T12:54:52+07:00

Research with the title Public Relations Strategy in Maintaining the Company's Positive Image (Case study at Coffeshop PT Stasiun Kopi Solo Balapan) is a study that raises about Public Relations Strategy in maintaining the company's positive image, aims to find out and describe the strategies used by Coffeshop PT Stasiun Kopi Solo Balapan. The theory (Cutlip, Center and Broom, 2005) used in this study. In this study, the method used is a qualitative descriptive approach, so that this research describes the actual situation, trying to reveal a problem as it is so that it reveals facts about public relations strategies in maintaining a positive image of the company. In collecting qualitative data, the author processes information obtained from primary data sources that describe the data, namely with explanatory descriptions derived from the results of field interviews and field observations conducted in connection with the Coffeshop PT Solo Balapan Coffee Station. The results showed that the Public Relations of PT Stasiun Kopi Solo Balapan Coffeshop in an effort to improve the positive image of the company was seen to have carried out a situation analysis, planning and programming, implementing, and evaluating the program. Positive image building is done by presenting very interesting events every month. Researchers suggest to the PR to expand social media promotions, as well as events and good relations with the mass media so as to build a good image for the company.

Keywords: Public Relations Strategy, Coffeshop PT Solo Balapan Coffee Station, Positive Image

ANALISIS PENGGUNAAN MEDIA YOUTUBE TERHADAP IKLAN SHOPEE PADA MASYARAKAT GEN Z DESA BELIK, KECAMATAN PRACIMANTORO, KABUPATEN WONOGIRI TAHUN 2023

2024-03-21T09:56:10+07:00

This research aims to analyze the use of YouTube media among Gen Z in Belik
Village, Pracimantoro District, Wonogiri Regency in 2022. The research design used in
writing this thesis is a type of qualitative research using Harrold Lasswell's communication
theory. The research subjects were Gen Z in Belik Village. There are two types of data used,
namely primary data and secondary data using in-depth interview data collection techniques
directly or online and related documents. The research results show that the use of YouTube
media has an impact on determining the Gen Z group in Belik Village in making decisions, in
this case the decision to shop through Shopee. The type of Shopee advertisement that is often
broadcast via YouTube is promos or discounts with the same date and month format. Most
choose this promo to buy make up and electronic equipment.
Keyword: Gen Z, Shopee Ads, YouTube Media

POLA KOMUNIKASI KOMUNITAS VESPA BECANDA MENGGUNAKAN KOMUNIKASI INTERPERSONAL UNTUK MEMPERTAHANKAN SOLIDARITAS

2024-02-08T14:06:07+07:00

Pengguna Vespa memodifikasi penampilan motor vespa sehingga menjadi vespa yang unik dan memiliki pesona dan nilai tersendiri bagi pecinta motor klasik. Komunitas ini memiliki latar belakang fashion dan style komunikasi. Komunitas ini digambarkan dengan binatang lebah yang memiliki arti solidaritas, kerjasama, dan menjunjung tinggi kekeluargaan yang bertumbuh dari pecinta kendaraan scooter. Komunikasi yang berjalan pada komunitas ini menggunakan pola komunikasi untuk mempermudah setiap anggotanya saling bertukar informasi. Komunitas Vespa Becanda suatu komunitas yang berdampingan dengan minuman keras dan mereka berpegang teguh pada slogannya â€œRemaja Peminum Penuh Tanggung Jawab dan Tidak Memberi Kegaduhanâ€. Untuk membangun solidaritas dan rasa kekeluargaan komunitas Vespa Becanda mengadakan banyak kegiatan. Komunikasi Interpersonal sesama anggota disini juga dibangun untuk memperlancar suatu kegiatan yang ada dan membangun hubungan sesama anggota yang semakin dekat.
Kata Kunci: Vespa, Pola Komunikasi, Solidaritas, Pola Komunikasi

TEKNIK SINEMATOGRAFI PADA INSTAGRAM SEBAGAI STRATEGI KOMUNIKASI PEMASARAN

2024-03-22T09:00:41+07:00

This research discusses the role of Cinematography Techniques, a method that combines video
and text to produce professional visuals, especially in the context of Wedding Cinematography.
One of the service providers that applies Cinematography Techniques is Panic Artwork
Photography in Surakarta, founded by Rijal Nasyirul Haq in 2014. They use this technique as
a marketing communication medium, creating high-quality cinematic weddings to attract the
attention of prospective brides and grooms and increase the number of customers they have.
Purpose The research is to describe the role of Cinematography Techniques on Instagram as
a marketing communication strategy on the @panic.artwork account. Through qualitative
research with a case study approach, this research aims to understand how Cinematography
Techniques function as marketing communications that attract consumer attention. By using
Cinematography Theory and Marketing Mix, this research proves that Cinematography
Techniques in cinematic wedding marketing are effective in attracting consumer interest via
the Instagram platform. The research results concluded that Cinematography Techniques on
Instagram, especially by @panic.artwork, use angle shot, type shot, composition, continuity
and cutting as the main keys to involving the bride and groom and strengthening marketing
messages. Panic Artwork intelligently utilizes Cinematography techniques as the main strategy
in the "Promotion" element of the marketing mix, while other elements such as Product, Price
and Place are also well optimized. Innovations in Cinematography Techniques enable Panic
Artwork to create stunning and meaningful visual content, increasing the appeal of each work
promoted.

Political Communication Strategy Of Eko Muji Suharto From The PDI Perjuangan In Winning The Sragen Parliamentary Seat In The 2019 Legislative Elections

2024-02-19T11:20:36+07:00

A political communication strategy is a communication plan and guide, so it must show the
operational method that functions as a direction to achieve the goal. Eko has run three times as a
member of the Sragen DPRD, namely in 2009, 2014 and 2019. However, in 2014 he failed, so
he evaluated his communication strategy and won again in 2019. This research aims to describe
how Eko Muji Suharto's political communication strategy from PDI Perjuangan in winning
the seat of Sragen DPRD member. The type of data used in this research is qualitative data. The
data sources used are primary data sources and secondary data. This research uses the interview
method conducted on Eko Muji Suharto, 2 Jatitengah Village communities, and 2 PDI
Perjuangan cadres. The data analysis techniques used are data collection, data reduction, data
presentation and verification carried out during the research. The results of the study are first
seen from the communicator aspect, he meets the requirements to be a good political
communicator as measured by his capacity, competence, personality, and education. Measured
from the aspect of the message, namely the political message conveyed contains the vision and
mission and is in accordance with what is the unrest and needs of the community. Measured
from the aspect of the recipient of Eko's political message is also targeted precisely at all people
who already have the right to vote. So that in the aspect of the effects arising from the
communication strategy carried out by Eko it worked well, namely in the form of support from
the audience.
Keywords: PDI Perjuangan, Winning seats, DPRD

THE INFLUENCE OF ADVERTISING APPEAL AND BTS BRAND AMBASSADOR ON PURCHASING DECISIONS ON THE MARKETPLACE TOKOPEDIA ON 2019 COMMUNICATION SCIENCE STUDENTS

2024-03-26T12:56:21+07:00

ABSTRACT

This study aims to determine the significance of exposure to the influence of

advertisements and BTS brand ambassadors on purchasing decisions on the

Tokopedia marketplace for 2019 communication science students at Slamet Riyadi

University Surakarta. This type of research is explanatory, with collection by

questionnaire. The population in this study were students of the 2019 Slamet Riyadi

University Surakarta communication science program totaling 196, while the

sample used in this study was 100 respondents. The data analysis technique used

multiple linear regression. The results showed that the variables of advertising

influence exposure and BTS brand ambassadors had a significant effect on

purchasing decisions on the Tokopedia marketplace for 2019 communication

science students at Slamet Riyadi University Surakarta. The t test results obtained

the value of the tcount of 3.433 with a p-value of 0.001. The t test results obtained

a value of tcount of 4.069 with a p value of 0.000. The calculated F value is 9.911

with a p-value of 0.000 <0.05. So it can be concluded that there is a significant

effect of exposure to advertising influence (X1) and tokopedia marketplace brand

ambassador (X2) on the dependent variable of purchasing decisions (Y).

Keywords : Advertising Influence, Brand Ambassador, Purchase Decision.

COMMUNITY PARTICIPATION IN THE DEVELOPMENT OF TOURISM VILLAGE, SENDANG VILLAGE, WONOGIRI DISTRICT, WONOGIRI REGENCY

2024-02-28T20:52:25+07:00

Community involvement in the development of the Sendang Piniri Tourism Village,
located in Sendang Village, Wonogiri District, Wonogiri Regency, is an important aspect
in efforts to achieve sustainable development. This research aims to analyze and describe
how the community participates in the development of the tourist village. A qualitative
approach was used in this research by referring to the theory of levels of community
participation put forward by Amstein (1969). According to the classification proposed by
Yadav (2018), there are four types of community participation, namely participation in
decision making, implementation of activities, monitoring and evaluation, and utilization
of the results of tourism village development. Data was collected through observation, interviews and documentation, then analyzed using the stages of collection, reduction,
presentation and drawing conclusions. The results show variations in community
participation patterns. Overall, community participation in the development of the
Sendang Pinilih Tourism Village shows a varied pattern, where several stages show a
good level of participation. However, there is a need to increase participation in certain
areas such as monitoring and evaluation.
Keyword: community participation, tourism village development, Wonogiri.

Community Participation in the Development of Educational Tourism Villages

2024-03-03T21:05:28+07:00

One of the growing tourism trends is tourism villages. The beginning of Sumberbulu Tourism Village, Mojogedang District, Karanganyar Regency, was formed from the existence of tourism opportunities to make Sumberbulu Tourism Village included in the top 50 of the 2021 Indonesian Tourism Village Award (ADWI) and won 1st place in the souvenir category. Welcomed by high community participation is the basis for building cooperation in tourism development. Based on the title presented above, the problem in this research is the form of community participation in the development of Sumberbulu Tourism Village. The method used in this research is descriptive qualitative using indicators put forward by Josef Riwu Kaho (2007: 127) namely participation in decision making, participation in implementation, participation in benefit taking and participation in evaluation. This research uses a qualitative research approach with a qualitative analysis model using the Miles, Huberman and Saldana model, namely by (1) Data Collection, (2) Data Condensation, (3) Data Presentation and (4) Conclusion Drawing. The data collection techniques used are observation, interviews and documentation.

The results showed that community participation in the development of Sumberbulu Tourism Village, Mojogedang District, Karanganyar Regency was considered very good. This can be seen from the active participation of the community in the development of tourist villages, starting from the community participating in making the stages of planning, participating in implementing development activities through organized trainings, taking advantage of the development of tourist villages in the form of increased economic welfare and program evaluation activities that have been implemented.

Keywords: Community Participation, Tourism Village.

Organizational Communication Of The Front Group Adding Council Kerjo State High School Karanganyar In The Process Of Mental And Character Formation

2023-12-04T14:23:45+07:00

The importance of communication for humans cannot be separated, as well as for an organization, with good communication an organization can run smoothly and successfully, and vice versa, lack of communication can cause chaos and problems arise in an organization. Based on initial observations, the organization of the Front Group Standing Board of Kerjo Karanganyar State High School in the process of mental and character formation was considered lacking, one of which was a lack of responsibility and good manners. The formulation of the problem in this research is how the communication of the Front Gugus Ambalan Council Organization of Kerjo Karanganyar State High School is carried out in the process of mental and character formation. The aim of this research is to describe and analyze the organizational communication of the Kerjo State High School Standing Board in the process of mental and character formation. This research uses a qualitative description. The subjects of this research were Scoutmasters, Ambalan Council administrators and Ambalan Pradewan. The types and sources of data used are primary data and secondary data. The technique for determining informants is purposive sampling technique. Data collection techniques use library research and triangulation techniques. The data analysis technique uses the Miles and Huberman interactive model, namely data reduction and drawing conclusions. The results of the research show that the organizational communication of the Kerjo Karanganyar State High School Ambalan Council Organization, both upward and downward communication, has been going well, but there are several inhibiting factors that have an impact on the mental and character formation process of Pradewan Ambalan, namely differences in status, lack of self-confidence, awareness and miscommunication.

Keywords: Organizational Communication, mentality and character, Standing Board

LPP RRI SURAKARTA'S ONLINE MEDIA REPORTING STRATEGY IN MAINTAINING ITS EXISTENCE

2024-03-07T11:36:47+07:00

This study examines the Online Media Reporting Strategy of LPP RRI Surakarta in Maintaining Its Existence. This type of research is descriptive qualitative with primary data sources in the form of observations, interviews and documentation as well as secondary data sources by conducting literature studies and document studies. The informants in this study are broadcast administrators, associate experts as well as editors at LPP RRI Surakarta and also RRI online media news readers who are students, informant determination techniques using purposive sampling techniques. The data was then analyzed using Miles and Huberman's data analysis techniques, namely data reduction, data presentation and data verification. The results of this study are strategies used by LPP RRI Surakarta in choosing issues to be raised as a news including: 1) Carry out company procedures to prioritize actual issues, 2) Choose issues based on the principle of usefulness to readers, 3) Conduct direct investigations into the field, the types of news published are straight news and new features, with rubrics: news, economics, law, sports, and lifestyle, the news presentation strategy applied is to apply separate standards and there are 3 elements that are used as criteria in LPP RRI Surakarta to assess feasibility News, which contains elements of novelty, is important and interesting.

Keywords: news strategy, presence, online media

POLA KOMUNIKASI LEADER CENTER NOISE DALAM MENDUKUNG TIM PERSIS SOLO DI TRIBUN B6 STADION MANAHAN SURAKARTA UNTUK MENINGKATKAN KREDIBILITAS

2024-01-20T17:31:11+07:00

This study aims to: To find out the pattern of group communication between Leader Center Noise, Center Noise, and Firm Hooligan at the Tribune B6 Manahan stadium in Surakarta to increase credibility.This type of research is qualitative research using descriptive study methods. Data collection techniques used in the form of interviews and participatory observation. The selection of this research method is based on the phenomena found, from the phenomenon of facts, such as the knowledge of the subject under study based on an incident or experience, so that the results of descriptive data are obtained in the form of written or spoken words from the people or observed behavior.The object of this research is Center Noise and representatives from each company as the main data source. Researchers conducted a search for information from interviews conducted on informants. The main data source was obtained from the Noise Center named Ramadhan Eka Admaja from the Surakarta Offender Firm. Other data sources were obtained from company representatives, totaling ten people. The researcher also collected secondary data in the form of photos and video observations at the B6 Stand at the Manahan Stadium, Surakarta. From the interview results, the group communication pattern that occurs between Center Noise, Center Noise, and Firm is a group communication pattern, namely the primary communication pattern in the form of verbal symbols including language and non-verbal symbols including limb gestures, secondary communication patterns in the form of communication with technology, linear communication patterns in the form of planning, and circular communication patterns in the form of reciprocal responses. Through communication that is established, it is able to increase the credibility of the Persis Solo team.

FRAMING ANALYSIS OF ONLINE MEDIA MEDIAINDONESIA.COM AND TVONENEWS.COM REGRADING OF RATRIFICATION OF THE DRAFT WORK COPYRIGHT LAW (NEWS PERIOD MARCH-MAY 2023)

2024-03-20T08:26:03+07:00

The approval of the Creation of Work Act, which was implemented on March 21, 2023 by the DPR RI, has reaped many pro-contracts in the middle of society. This issue is not out of the media highlight. Including Mediaindonesia.com and Tvonenews.com who also massively report the issue. The ownership of the two media is under the auspices of government figures. As well as the framing differences presented by the two media, the reason for the researchers to choose both media as the object of research. In this research, use qualitative descriptive methods with data collection techniques through documentation. Then analyzed using the framing theory of Zhongdang Pan & Gerlad M. Kosicki with his four instruments: syntax, script, thematic, and rhetoric. The results of this research show that Mediaindonesia.com frames the issue of the validation of the Creation of Work Act is the right thing, with all itâ€™s usefulness. While Tvonenews.com frames the issue of the validation of the Labour Creation Act is a bad thing and opposed by the workers and society.

Keywords: Framing Analysis, Mediaindonesia.com, Tvonenews.com, The approval of the Creation of Work Act

TOXIC PARENTING COMMUNICATION CLIMATE (Case Study of Twitter Users Who Are Victims of Toxic Parenting in Indonesia)

2024-02-06T15:12:02+07:00

Family communication is communication that occurs in the family environment,
which is a way for a family member to interact with other members, and also as a place
to build and develop moral values needed as a guide to life. What happens if a family
communication and toxic parenting behavior blend in a family will certainly affect child
development. Poor mental health in childhood can cause disruption more serious
behavior due to mental and emotional imbalances, as well as poor social life of children.
The formulation of the problem in this study is to determine the climate of
communication in families who apply toxic parenting, and find out how the process of
self-disclosure by victims is carried out through twitter. This study used qualitative
descriptive type. The subjects of this study were victims of toxic parenting. The technique
of determining informants is using purposive sampling techniques. Techniques in data
collection use literature studies and use triangulation techniques. Data analysis
techniques using the miles and huberman interaction model, namely data reduction,
drawing conclusions.
The results showed that the communication climate in a family environment that
applies toxic parenting affects mental development and character building in children.
The types of violence that occur are physical violence and verbal violence.
Keywords : Communication Climate, Toxic Parenting, Family Parenting

AUDIENCE PERCEPTION OF NAJWA SHIHAB YOUTUBE CHANNEL ON THE CONTENT OF "30 YEARS OF GOD 19: APPROACHING IMMORTALITY" (Case Study of Communication Science Students of Slamet Riyadi University Surakarta)

2024-03-21T23:18:19+07:00

"30 Years of God 19: Approaching Eternity" is one of Najwa Shihab's YouTube video content which has been watched more than 1.9 million times and received 6,538 comments. From all the times I have watched the video, each viewer has a different perception. The aim of this research is to find out and describe the perceptions of Najwa Shihab's YouTube channel viewers on the YouTube content "30 Years of Dewa 19: Approaching Eternity". This research is a type of qualitative research with a descriptive approach. The object of this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Eternity" which was uploaded on 12 February 2023. The data in this research is the audience's perception of Najwa Shihab's YouTube content entitled "30 Years of Dewa 19: Approaching Immortality" obtained through interviews with informants selected using purposive sampling techniques. Data collection techniques in this research include in-depth interview techniques, observation and documentation. The data validity technique in this research uses triangulation techniques. Meanwhile, the data analysis technique in this research uses qualitative analysis. The results of this research found that informants perceive Dewa 19 as a legendary band that has been able to maintain its existence to this day. This is proven through Najwa Shihab's documentary video entitled "30 Years of Dewa 19: Approaching Eternity" which is proof of the existence of Dewa 19 which was able to survive up to 30 years, even though in its journey Dewa 19 has changed personnel several times. There are several factors that influence the perceptions of the informants, namely the objects perceived and the experiences of the informants.

SENDANG KUN GERIT TOURISM OBJECT MARKETING COMMUNICATION IN INCREASING THE NUMBER OF TOURISTS

2024-02-14T19:25:51+07:00

The globalization of communications and technology has opened up new opportunities and challenges for the tourism industry in Indonesia. Sendang Kun Gerit is a natural water bathing tourist spot in Sragen Regency which is managed by BUMDES Sumber Rejeki. This tourist attraction achieved significant success with the number of visitors reaching 18 thousand in April 2023. The aim of this research is to describe how marketing communications for the Sendang Kun Gerit tourist attraction can increase the number of visitors. Data was obtained through interviews with the head of management, the publication and marketing section of the Sendang Kun Gerit tourist attraction, and visitors. Apart from that, data is also obtained through observation and documentation. The results of this research show that the use of social media and official websites has an impact on increasing understanding, involvement and persuasion power for potential tourists.

Keywords: Marketing Communications, Social Media, Sendang Kun Gerit Sragen

Communication patterns of long-distance family relationships in migrating families shape the character of teenagers

2024-03-25T13:02:45+07:00

ABSTRACT
In forming a child's character, the role of parents is needed. Children's growth and development really depends on the communication patterns taught by parents to children. Complex problems regarding the characteristics of adolescents are an important role for parents considering that parents are the people who educate, accompany, communicate, supervise, direct and are also the main teachers for children. Therefore, researchers are interested in conducting research on long- distance communication patterns in shaping children's character in Pakelan Village, Kasihan District. This research aims to analyze how communication patterns between parents and children shape the character of teenagers. To analyze this communication pattern, researchers used communication pattern theory. This type of research is descriptive qualitative research by conducting interviews with 18 informants who are residents of the Pakelan Village community. From the results of this research it can be concluded that the communication patterns carried out by parents and teenagers as well as the role of family companions through circle and star communication can work effectively. In forming the character of teenagers, parents and companions can communicate well even though there are inhibiting factors from parents who are far away and parents' time is limited.
Keywords: Communication Patterns, Long Distance Relationships, Adolescent Characters

IMPLEMENTATION OF REGIONAL REGULATION NUMBER 10 OF 2022 CONCERNING THE IMPLEMENTATION OF ONLINE SINGLE SUBMISSION (OSS)-BASED BUSINESS LICENSING IN THE INVESTMENT OFFICEAND ONE-STOP INTEGRATED SERVICE SUKOHARJO REGENCY

2024-02-27T12:14:17+07:00

The Government of the Republic of Indonesia is committed to encouraging business
growth and investment by launching Online Single Submission (OSS), Local
Governments have an important role in ensuring that policies are implemented
effectively. The implementation of business licensing in Sukoharjo Regency is organized
by the One-Stop Investment and Integrated Services Office (DPMPTSP) with an
electronic basis through Online Single Submission (OSS). This study aims to describe
the Implementation of Regional Regulation Number 10 of 2022 concerning the
Implementation of Business Licensing Based on Online Single Submission (OSS) at the
One-Stop Investment and Integrated Services Office of Sukoharjo Regency. This
research uses the theory of Policy Implementation George C. Edward III. This type of
research is descriptive qualitative, the types of data used are primary data and
secondary data, determining informants using purposive sampling techniques. The data
collection techniques used in this research are: observation, interviews and
documentation. Data analysis techniques used are data collection, data condensation,
data presentation and conclusion drawing. The results showed that the Sukoharjo
Regency Investment and One-Stop Integrated Service Office always tries to implement
Regional Regulation Number 10 of 2022 concerning the Implementation of Business
Licensing Based on Online Single Submission (OSS) properly. However, there are still
obstacles, namely in terms of communication, not fully providing understanding to the
community, including business actors who have not updated and migrated data to OSS
RBA and even though the licensing system has been integrated online, there are still
many applicants who come to the office. Bureaucratic Structure related to Standard
Operating Procedures (SOP) there is already a service flow mechanism but Regional
Regulation Number 10 of 2022 does not explain the Standard Operating Procedures
(SOP) regarding the implementation of business licensing based on Online Single
Submission (OSS).
Keywords: Implementation, Business Licensing, Online Single Submission (OSS)

Development Of Jamus Tea Plantation Tourism Village In Girikerto Village Sine District Ngawi District

2024-03-01T11:39:50+07:00

Tourism village development is a process that forces ways to develop or advance tourist
villages. One of the tourist villages that implements village development as a tourist attraction
is the jamus tea plantation in Girikerto Village which is analyzed using four indicators
according to. Cooper (2015:159) which consists of Attraction, Accessibility, Amenity
(Supporting Facilities) and Ancillary (Supporting Institutions).The aim of this research is to
describe the development of the Tourism Village in Girikerto village so that it can attract
tourists. This research uses a descriptive method with a qualitative approach with data
collection techniques, namely observation, interviews and documentation. The data analysis
techniques used are data condensation, data presentation and drawing conclusions.The results
of this research show that at the Jamus Tea Plantation a deer breeding area was built and
there is a new photo spot vehicle called the sky ladder photo spot. 1) In terms of cleanliness
attractiveness indicators that still need to be improved. 2) In terms of accessibility indicators,
the road to the Jamus Tea Plantation is damaged and has not yet been repaired, but signs for
the road to the tourist attraction have been provided. 3) In the amenity indicators at the Jamus
Tea Plantation in 2023, accommodation and cafes will begin to be developed. However, what
is hampering the availability of facilities at the Jamus Tea Garden is the lack of funding. As a
result, parking facilities are inadequate. 4) In additional indicators at the Jamus Tea
Plantation, there are no youth organizations and pokdarwis

Communication Accommodation between Sumatera Students and Javanese Students in Surakarta

2023-10-23T01:13:18+07:00

Slamet Riyadi University is a university that is the choice of overseas students from Sumatra to pursue education, even though it is far from their home area. As immigrants with different cultural backgrounds, they need to be able to adjust to the surrounding environment. Therefore, Sumatra students need communication accommodations to build good relationships with Javanese students. This research aims to describe the communication accommodations of Sumatra students with Javanese students in Surakarta city. This research uses Howard Giles' Theory of Communication Accommodation by examining convergence, divergence, and over-accommodation. This type of research is descriptive-qualitative, which describes the facts in the field with interview and observation techniques. The object of this research is Sumatra students at Slamet Riyadi University. The results showed that most of the Sumatran students made adjustments by convergence by adopting some Javanese language and adjusting to Javanese cultural norms, but a small number of Sumatra students made adjustments by divergence by emphasizing cultural identity such as speaking style and culture in Sumatra.

Keywords: Communication accommodation, Sumatra students, Intercultural communication

Komunikasi Persuasif Menggunakan Teknik Suggestive Selling dalam Transaksi Penjualan Terhadap Tingkat Penjualan pada Outlet Restaurant Pizza Hut Solo Square

2024-03-06T08:21:32+07:00

Starting from the phenomenon of declining sales that occurred at the Pizza Hut Solo Square
restaurant outlet, this research was conducted to find out how the persuasive communication
process uses suggestive selling techniques in sales transactions on the level of sales at the Pizza
Hut Solo Square restaurant outlet, using descriptive qualitative methods, and using techniques
collection of observational data and in-depth interviews. This research was created in order to
provide insightful information to readers about the persuasive communication process using
suggestive selling techniques used by cashier staff to consumers of Pizza Hut Solo Square. The
results of the research carried out show that the persuasive communication process using
suggestive selling techniques carried out in sales transactions by cashier staff to consumers,
namely with a friendly attitude, using sentences that do not seem pushy and giving attention
and being a listener to consumers makes consumers feel comfortable and confident in making
transactions, so that the cashier staff can recommend additional products that are useful for
consumers, in the form of selling combo packages (upselling) and selling complementary menus
(cross selling). This suggestive selling not only benefits consumers but also the Pizza Hut Solo
Square restaurant outlet. Based on the results of this research, the process carried out by Pizza
Hut Solo Square staff in influencing consumers using persuasive communication with
suggestive selling techniques has a maximum impact on the sales level of the Pizza Hut Solo
Square outlet.
Keywords: Persuasive Communication, Suggestive Selling