Indah Amelia, R. A.; Hindra H, N.; Astuti I, A. THE INFLUENCE OF ADVERTISING APPEAL AND BTS BRAND AMBASSADOR ON PURCHASING DECISIONS ON THE MARKETPLACE TOKOPEDIA ON 2019 COMMUNICATION SCIENCE STUDENTS : THE INFLUENCE OF ADVERTISING APPEAL AND BTS BRAND AMBASSADOR ON PURCHASING DECISIONS ON THE MARKETPLACE TOKOPEDIA ON 2019 COMMUNICATION SCIENCE STUDENTS SLAMET RIYADI UNIVERSITY SURAKARTA. SLDRTS 2024, 8.