Youtube As A Learning Medium (Communication Student Perceptions of Using Youtube Channels as an Alternative Medium of Learning in the Digital Age)

Abstrak

Learning in the digital Age must follow the development of the era, no longer have
to face to face in the classroom but can be done anywhere and can be accessed
using a device. Youtube as a video-based online media can be a good alternative
for young people to learn and deepen everything that is not obtained in the
classroom. This study focuses on the perception of students in using youtube
channel in the major of Communication Studies program, because the subject of
learning in this Department is very dynamic and must follow the development of
the era.
This research method is qualitative with in-depth interviews to students who study
Communication Science and see youtube channel that focuses on teaching certain
techniques in communication science.
The result of the research shows that the student motive in using youtube because
of the lack of real practice example in the course material and to add insight. Then
the external factor that makes someone use youtube to learn is because it is easy
and interesting to be accessed and can be shared by others through the share
feature.
Then for the value embraced by the students is a change of view from youtube that
originally used for entertainment becomes a place to find materials learning more
complete and detailed and there are special tricks of certain materials. From the
side of the culture adopted, majority students come from the Indonesian nation,
therefore more follow the channel that uses Indonesian language more easily
understood. The hope is that more and more informative content from local
uploaded on youtube so that learning can be obtained by all people and specifically
the Indonesian nation without limitation of distance and time.
Keyword: Youtube Channel; Alternative Medium; Digital Age; Perception; Learning Medium