Collaboration of Education Institution and Business World (Study at Activity of Event Marketing PT. Nasmoco Bengawan Motor Surakarta)

Abstrak

Education is a very basic and important in life. School and university are always
improvement their education quality. It can be done by school or university with other
aspect. One of them from the aspects is a company. A company creates the cooperation
with school or university to take a part in education. PT. Nasmoco Bengawan Motor is one
of company which takes part in innovation education through event marketing. This
company is working in automotive. A school or university can be cooperated with this
company if they want to make an event. This company is ready to make the event be
successful. This study researches the cooperation between PT. Nasmoco Bengawan Motor
and school or university to increase the quality in education. The research uses exploratory
qualitative method. Data are by depth interview technique, observation, and document
analysis to get information. The research uses data validity and qualitative data analysis.
The result shows that PT. Nasmoco Bengawan Motor did the cooperation with school or
university in Surakarta consistently, to increase the quality in education and indirectly the
company plant a positioning in customers about the company. So, the company has an
effort to influence the customers.
Keyword: PT. Nasmoco Bengawan Motor, event marketing, school cooperation program, innovation
in education