Analisis Tentang Konsep Pemasaran Jasa Dan Relationship Marketing

Authors

  • Sarwono - -

DOI:

https://doi.org/10.33061/innofarm.v9i2.31

Abstract

Abstract : The dynamix of market economy has lead to a very tight competition. This tight competition force
companies to work extra hard to win the market. A good marketing, either for goods or services, basically require
balancing the market force and marketing mix. As the market keeps changing, a shift in strategy stressing also
needed, particularly a shift from transactional marketing into relationship marketing.

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Published

2012-07-31

Issue

Vol. 9 No. 2 (2010): Innofarm

Section

Artikel

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