ANALISIS EFISIENSI SALURAN PEMASARAN KOMODITI CENGKEH DI DESA SALEBBA KECAMATAN PONRE KABUPATEN BONE

Abstract

This study aims to analyze the marketing channels, marketing margins, and marketing efficiency of cloves in Salebba Village, Ponre Sub-district, Bone Regency. The research applied both qualitative and quantitative approaches with a survey method. Primary data were obtained through direct interviews with farmers and marketing institutions, while secondary data were collected from relevant agencies. Quantitative analysis was conducted by calculating the marketing margin to determine price differences among institutions and by using Farmer’s Share to assess efficiency, while qualitative analysis was applied to describe the marketing channel patterns observed in the field. The results show that there are two marketing channels, namely Channel I: farmers–village collectors–sub-district wholesalers–industry, and Channel II: farmers–village collectors–city wholesalers–industry. The marketing margin in the first channel was IDR 13,000 per kilogram with a Farmer’s Share of 88.88%, while in the second channel the margin reached IDR 15,000 per kilogram with a Farmer’s Share of 87.50%. Thus, the first channel is more efficient and more profitable for farmers as it provides a larger share of the final price