EFEKTIVITAS KOMUNIKASI PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE

Abstrak

One of the products that uses personal selling is tupperware .Personal selling is considered very
effective to affect consumers in taking resolve. The purpose from the study is to prove is
hypothesized how major personal communications selling effectiveness of the decision the
purchase of products tupperware at the sidanegara , case .Quantitative methods eksplanatory
with the kind of research .The correlation product moment obtained correlation value of 0,784 .
Correlation value this means is the personal communications selling effectiveness of the
decision the purchase of product.
Key words: The effectiveness of communication , personal selling , decision to purchase