STRATEGI KOMUNIKASI PEMASARAN TAS WANITA OLEH AMARE ONLINE SHOP MELALUI MEDIA JEJARING SOSIAL FACEBOOK DAN BLACKBERRY MESSENGER

Abstract

The purpose of this study was to determine the marketing communications handbag made by Amare Online Shop is shaping the response of consumers. In this study was basically using the theory of Philip Kotler on Pemasaran and the theory of Agus Hermawan on Komunikasi Pemasaran Internet and is supported by theories and other related support. This research uses descriptive qualitative method. In data collection, the researcher used interview and direct observation and data collection through the documentation. To ensure the validity of the data, the researcher used a data source triangulation technique. On the basis of the research by the researcher, Amare Online Shop manage to form a response through the services provided to consumers, as well as superior product quality by utilizing Facebook and Blackberry Messenger, both remain an activity of communication that are interconnected and related. In marketing communication activities Amare Online Shop also maintain consumers confidence, where confidence in online marketing is the main thing that should be kept by the company so that the consumers are satisfied and the level of confidence in the company is higher. Keywords: social media; Facebook; Blackberry Messenger; marketing