KOMUNIKASI PEMASARAN CLOTHING YESZY MFG

Abstract

This research was about communication marketing in an enterprise clothes called YESZY MFG.
The purpose of this research is to explain and described of marketing communication clothing
YESZY MFG in pulling the community to use products. In this research using the teory of
Hermawan and the teory Kotler. A kind of research methodelogy used is research description
qualitative. The results of the study data shows that in communication marketing online YESZY
MFG use social media including facebook & instagram as a means of promotion and
communication marketing offline YESZY MFG is by means introduce products through
endorsment, sponsorship, flyering, submit clothes in retail store, follow the exhibition clothing,
then marketing carried out through YESZY MFG employees.
Key words: communication marketing online, communication marketing offline, YESZY MFG.