UPAYA MENINGKATKAN DAYA TARIK KOTA SURAKARTA DI TINGKAT INTERNASIONAL MELALUI WARISAN BUDAYA

Abstract

The cultural heritage is a relic of the past which was passed on from generation to generation of
more protected, preserved, and maintained ownership. This study explain the efforts of the
Surakarta local government enhances its appeal. Data collection techniques using observation
and interviews. In the process of qualitative data analysis researchers used an interactive
model. The results of the study point out that efforts to increase the attractiveness of the city of
Surakarta at the international level through: arts, ceremonies, events of an international nature,
as well as other efforts to bolster the attractiveness of the city of Surakarta through the means of
communication that include international territories. The function of international
communications in this study were: 1) Mendinamisasikan international relations by creating the
slogan "Solo The Spirit Of Java", 2) Supporting efforts to achieve objectives of international
relations by joining the Organization World Heritage Cites (OWHC), 3) support the political
Indonesian overseas through the middle power in the cultural aspect.
Key words : International Communications, heritage culture, culture.