KEGIATAN KOMUNIKASI PEMASARAN PRODUK DAN JASA “LARISSA SKIN CARE” di SURAKARTA

Abstract

This study aims to determine the marketing communication activities conducted by larissa skin
care in promoting its products and services in the city of Surakarta. In obtaining the data using
interviews, observation, documentation, and literature as a complete theory and concepts used
in the study. Method interviews conducted supported by purposive sampling technique, which
the authors define a resource that consists of General Manager, Marketing Manager, Staff
Marketing and Consumers or users of products and services Larissa Skin Care. The results
showed that Larissa Skin Care Surakarta implement. In the implementation of the campaign
carried Larissa Skin Care, applying the promotion mix (promotional mix) in the implementation
of marketing communications. Among them are the activities of advertising, personal selling,
sales promotion, public relations / publicity, word of mouth. Among the activities undertaken,
advertising activities are preferred, especially in the use of online media, because the media is
considered to be more effective and provide a pretty good response and fast enough in any
promotional program created by Larissa Skin Care.
Keywords : Marketing Communications . Promotion Larissa Skin Care