HUBUNGAN WORD OF MOUTH TERHADAP KEPUTUSAN PELANGGAN DI PERCETAKAN AMANI OFFSET SURAKARTA

Abstract

Type of this research is quantitative. The theory is the theory of Kotler (2000) for the
measurement of the variable declared Word Of Mouth is also a marketing strategy to make
customers talk (to talk), promoting (to promote), and sell (to sell) to other customers. The
population in this research is all customers Amani Offset Surakarta, as for the withdrawal of
samples done by non probability sampling aksidental so obtained as many as 100 people
sampling. Premier data obtained through the dissemination of the questionnaire. As for the
results of this research are: based on Product Moment has a significant positive relationship
between the Word Of Mouth of customer Word Of Mouth thus capable of affecting the consumer
in using the printing products Amani Offset so the more frequent consumers of Surakarta talk
about positive things about a product, then the increase of customers to have that product. If
consumers are increasingly talking about negative things about a product, then decreased to
customer also have a product.
Key words: influence of Word Of Mouth, Customer Communication, marketing.