PERAN HUMAS DALAM PENINGKATAN PENERIMAAN MAHASISWA BARU DI UNIVERSITAS SLAMET RIYADI SURAKARTA

Abstract

The development of communication with overtime into various fields more specific. One of these
areas is a field public relations ( PR) or usual also called public relations. Public relations or
PR is an institution to establish and maintaining good relations with public internal , and
external. Background research is the role of public relations on the popularity and positive
image Slamet Riyadi Surakarta University , against the increase freshmen public relations of
Slamet Riyadi University Surakarta considering how specialized in acceptance of new students.
This research in a qualitative.Data collected through interviews with informants, literature
study, and analysis documents. Research results on the role of public relations in the increase
freshmen the public relations: role in terms of planning program , planning strategy , the
strategy , and evaluation. With suggestions of this research is the need for public relations
slamet riyadi university improving communication effective as well as management and public
relations strategy in the university slamet riyadi to get more capable of increasing popularity
and image slamet riyadi university that can improve the acceptance of new students
Key words: planning message , communicating message , the role of public relations