KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN MANAJEMEN REPUTASI DI SMA SEDES SAPIENTIAE BEDONO

Abstract

In this research, the methodology that was used is a method of descriptive qualitative, which aim
s to explain how of marketing communications that there is to retain a management reputations i
n Sedes Sapientiae Bedono high school. The results of the interviews show that marketing comm
unications made by High School Sedes Sapientiae Bedono, among others through the print medi
a in the form of brochures, famlet, posters, banners, banners and online media (facebooka and we
bsite). High School Sedes Sapientiae as a source of near by Bedono has shown interesting way s
o that prospective students who sign up are not only coming from the area of semarang and surro
unding areas, but also come from outside the region who are in Indonesia. For the types of comm
unication strategies used, High School Sedes Sapientiae Bedono choosing and using mediaadvert
ising and sales promotion, namely promoting by means of presentation to Junior High School‟
s builds cooperation before. Then to the transmission or delivery of the message process comple
ted by the High School Sedes Sapientiae Bedono is by way of promoting directly through media
promotion that have been chosen and effective in the delivery of information. Communication str
ategies for marketing in decoding, prospective students have a good response. Through a variety
of media promotion that have been selected. It makes an action from its prospective students wh
o decide to enrol into a high school student Sedes Sapientiae Bedono. Reputation management w
ho have obtained High School Sedes Sapientiae Bedono throgh the 4 charge indicators will be t
o reliable credibility, Image, reability and social responsibility of obtaining good results to maint
ain the reputation of the school.
Keywords: marketing communications, reputation management and maintain