EFEKTIVITAS WAYANG HIP HOP SEBAGAI MEDIA KRITIK SOSIAL (Studi Pada Grup Wayang Hip Hop Di Studio Wayang Hip Hop, Kadipiro, Ngestiharjo, Kasihan Bantul, Yogyakarta)

Abstract

Wayang hip hop is one of a grup of social media for public critism. The study ims determine
the effectiveness of the delivery of message wayang hip hop community, is effective to change
the attitudes and behavior of society. In the proces of delivering a message communication
effectiveness, not only influenced by the communication, but also factors communicant.
Delivery of message by a wayang hip hop is so that people can understand, comprehend, to
change behavior. Efectiveness wayang hip hop in the delivery of message to the level of
cognitive and affective level.
Key Words: Effectiveness of the message, Wayang hip hop, Social criticism.